Partnering with Queensland Music Festival

Queensland Music Festival (QMF) is a state-wide celebration of musical excellence with an international reputation and an unparalleled geographic reach.

The best of local, national and international talent bring every conceivable style of music to Queenslanders from all walks of life, in Brisbane and in regional and remote centres from the Torres Strait to the Gold Coast. Since 1999 the Festival has engaged audiences of more than a million people through projects in 78 regions across the State.

QMF has redefined the traditional festival model to engage deeply with communities over time, igniting artistic potential and leaving a lasting legacy. In collaboration with councils and communities, QMF inspires participation in music-making and performances that reflect local culture and tell local stories.

transFOrMing lives thrOugh Music

QMF has redefined the traditional festival model

The Festival has received national recognition for recent projects involving large-scale engagement and community participation. These include the World’s Biggest Orchestra in Brisbane, Boomtown in Gladstone, Behind The Cane in Bowen, Ailan Kores on Thursday Island, the Cape York Instrumental Project in Aurukun, Hopevale and Coen, Heart of an Open Country in Tambo and the establishment of the Yarrabah Band Festival and revival of the Yarrabah Brass Band in Far North Queensland. At QMF, we seek to deepen and broaden our partner relationships for the benefit of all of our stakeholders.

Our vision is to transform lives through unforgettable musical experiences. Partnering with QMF presents an opportunity to support this extraordinary vision, inspiring communities and creating lasting impacts across the State.

World’s Biggest Orchestra Challenge, QMF 2013. Photo Roger Phillips.

Images opposite from top left to bottom right: Classic Country, Moranbah, QMF 2011; Fused, Esperanto, QMF 2013, photo Hanna Hervall; Anthony Callea, How Deep Is Your Love, QMF 2013; Spirit of India, QMF 2011; Anna Goldsworthy, Piano Lessons, QMF 2011, photo Sean Young; Kate Miller-Heidke, Esperanto, QMF 2013, photo Hanna Hervall; Katie Noonan, The Little Green Road to Fairyland, QMF 2013, photo Sean Young; World’s Biggest Orchestra Challenge, QMF 2013, photo Roger Phillips; Behind The Cane, Bowen, QMF 2011, photo Charles Cepulis; Boomtown, QMF 2013, photo Craig Chapman Photography.

Access to quality musical entertainment, education and engagement opportunities is something that many of us take for granted. There is a growing body of research on the broader benefits that participation in music programs can deliver in areas such as health, education and social cohesion. For many in remote or marginalised areas, opportunities to engage through music are limited, and these are often the places where the need is greatest.

The Festival occurs over three weeks every two years but our projects are developed over a 24 month period. During the Festival period, the state comes alive with an awe-inspiring array of local, national and international talent. It is now a chance for people to connect in

ways that are only possible through music and a number of projects see whole communities unite in celebration to tell their story.

QMF develops communities through music, bringing the best Australian and international talent to work hand in hand with people in regional, remote and disadvantaged areas, as well as in metropolitan Brisbane. Our projects teach skills, build community capacity and foster a greater sense of connectedness.

Being a musician is a privilege and I am proud that QMF is building such an important legacy. Help us to make a difference through music by supporting QMF and investing in the economic, social and cultural wellbeing of communities throughout the state.

Message FrOM the artistic directOrMusic is something fundamental to the human experience, it speaks directly to our very being without the need for translation, without regard for age, gender, race or status – music can just ‘move’ you.

James MorrisonArtistic Director

James Morrison, photo Hanna Hervall.

The origins of the Queensland Music Festival date back more than 20 years, as the Brisbane Biennial Festival of Music. In 1999 the Festival became the Queensland Biennial Festival of Music and in 2005 was re-branded as Queensland Music Festival. Past and present Artistic Directors include luminaries of the Australian musical landscape:

Over time, QMF has redefined its role to reflect an increased focus on capacity-building through in-depth community engagement. Sustained activity over a 24 month cycle allows the organisation to be actively involved with communities in the planning, development and presentation of world class community cultural projects.

Led by Artistic Director James Morrison and Executive Director Nigel Lavender, the QMF Team brings a high level of professionalism across all areas of program delivery, management, marketing and development. QMF is a not-for-profit company governed by a Board of Directors.

Our Principal Partners, Arts Queensland, the Australia Council for the Arts and Brisbane City Council, provide base funding for our core projects, alongside Local Government partnerships which underpin our regional programs.

To sustain community impacts across the State, QMF must raise more than 50% of its budget through corporate partnerships, philanthropic partnerships, donations and grants. QMF has also established valuable relationships with major universities including University of Queensland, Queensland University of Technology and Griffith University in the delivery of festival events and research projects.

QMF histOrY abOut QMF

• Anthony Steel AM (1991 - 1993)

• Sir Jonathon Mills AO & Richard Mills AM (1995 - 1997)

• Simone de Haan (1999)

• Lyndon Terracini AM (2001 - 2005)

• Paul Grabowsky AO (2007)

• Deborah Conway (2009 - 2011)

• James Morrison AM (2013 - current)

Ailan Kores, Thursday Island, QMF 2011

QMF PatronHis Excellency the Honourable Paul de Jersey ACGovernor of Queensland Board of DirectorsAthol Young / ChairDanielle DuellHelen GluerKaren HannaJohn KennyAlison MobbsSean RyanVictoria SomlyayCr. Virginia WestProf. Rodney Wissler

Boomtown, Gladstone, QMF 2013. Photo Craig Chapman Photography.

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2013 Media PartnershiPs• 4BC

• 4KQ

• 4MBS

• 97.3

• ABC Arts Online

• ABC Local Radio

• ABC News 24

• ABC Radio National

• Blackwater Herald

• Central Queensland News

• Daily Mercury

• Miners Midweek

• Network Ten

• News Corp Australia

• Seven Network

• The Gladstone Observer

• The North West Star

Marketing & cOMMunicatiOns

brand PrOFileIn 2013, QMF continued to build on our brand profile throughout the state by heavily focusing on our strapline ‘LIVE MUSIC STATEWIDE’. This strapline was used throughout all QMF print collateral, television, signage, merchandise, website and social media activity to ensure brand consistency.

The 2013 design concept symbolised ‘Queensland’ as a stage – bursting with fun, music and excitement. The concept was unique and creatively represented each event in the festival program.

2013 keY statistics

738,757 visits to the QMF website (1 Jan – 31 July)

8,560 e-news subscribers

3,390 Twitter followers (151% increase on 2011 figures)

8,276 Facebook fans (195% increase on 2011 figures)

10,500 views on YouTube

PublicitYIn 2013, Queensland Music Festival achieved significant national media coverage across print, online, radio and television, reaching an accumulated audience/circulation of 43,354,200. A total of 1,950 festival-related articles generated an Advertising Space Rate (ASR) value of $4,865,099.

The publicity campaign commenced in February 2013 with the announcement of the World’s Biggest Orchestra Challenge. QMF announced its centrepiece show, How Deep Is Your Love, prior to the official program, which launched late-May 2013.

2013 keY results

1,950 festival-related articles across print and online publications, radio and television (21% increase on 2011 figures)

$4,865,009 in Australian Advertising Space Rate (ASR) value (15% increase on 2011 figures)

46,354,200 accumulated audience/circulation

Printed cOllateral & distributiOnIn 2013, 40,000 printed copies of the 64-page QMF program guide were distributed via Posterbill, festival venues, information booths, local council, QMF database and targeted locations state-wide. Over 430,000 copies of the 8-page QMF highlights program lift-out were placed in The Sunday-Mail’s U on Sunday, which attracted a readership of just over 960,000.

Thirty-six individual event specific marketing campaigns saw over 12,200 posters, 20,000 pocket guides and 122,800 flyers printed and distributed state-wide.

ESPERANTOBRINGING THE WORLD TOGETHER ONE SONG, NOTE, VOICE AND DRUMBEAT AT A TIME.

FEATURINGBAREFOOT DIVAS /KATE MILLER-HEIDKE /JOHN RODGERS /JAMES MORRISON /DARREN PERCIVAL /DAVID JONES /GERARD MAPSTONE /MZAZA /THE MOULDY LOVERS /SIMON TEDESCHI /IAN COOPER /THE VIEW FROM MADELEINE’S COUCH /AFROBEAT /FUSED /EFIQ ZULFIQAR /TJUPURRU /SLIP-ON STEREO /THE JAMES MORRISON CREATIVE GENERATION BIG BAND /THE COMPANY / STUDENTS FROM THE ABORIGINAL CENTRE FOR THE PERFORMING ARTS AND QUEENSLAND CONSERVATORIUM GRIFFITH UNIVERSITY

Presented by Queensland Music Festival, Brisbane City Council, Brisbane Powerhouse and 612 ABC Brisbane.

BRISBANE POWERHOUSEFRI 26-SUN 28 JULYBOOK NOW 07 3358 8600

HOW DEEP IS YOUR LOVETHE SONGS OF THE GIBB BROTHERSPERFORMED BY ICONIC ARTISTS

BRISBANE RIVERSTAGE19 - 20 JULY TICKETMASTER 136 100

HOW DEEP IS YOUR LOVE

TICKETMASTER / QTIXPresented by Queensland Music Festival, Brisbane City Council, Network Ten and The Courier-Mail & The Sunday Mail.

CHRISTINE ANUTINA ARENAANTHONY CALLEAKATIE NOONANDOUG PARKINSONEMMA PASK (THE VOICE 2013)DARREN PERCIVAL (THE VOICE 2012)RICK PRICEMELINDA SCHNEIDERTHE IDEA OF NORTHRAI THISTLETHWAYTE (THIRSTY MERC)

THE HITSOF THE BEE GEES

BRISBANE CITY HALL19 & 20 JULY 7:30PM

HOW DEEP IS YOUR LOVE

TICKETMASTER / QTIXPresented by Queensland Music Festival, Brisbane City Council, Network Ten and The Courier-Mail & The Sunday Mail.

CHRISTINE ANUTINA ARENAANTHONY CALLEAKATIE NOONANDOUG PARKINSONEMMA PASK (THE VOICE 2013)DARREN PERCIVAL (THE VOICE 2012)RICK PRICEMELINDA SCHNEIDERTHE IDEA OF NORTHRAI THISTLETHWAYTE (THIRSTY MERC)

THE HITSOF THE BEE GEES

BRISBANE CITY HALL19 & 20 JULY 7:30PM

BRISBANE POWERHOUSETHU 18 JULY 7PMTICKETS FROM $35

BRODSKY QUARTET & TOPOLOGY: IL SOGNO BRODSKY

QUARTET: THE SHOSTAKOVICH CYCLE

BRISBANE POWERHOUSEFRI 19 – SUN 21 JULYTICKETS FROM $35

BOOK NOW 07 3358 8600 / QMF.ORG.AUPRESENTED BY QUEENSLAND MUSIC FESTIVAL, BRISBANE CITY COUNCIL AND BRISBANE POWERHOUSE

AN EXCLUSIVE BRISBANEPERFORMANCE FEATURINGELVIS COSTELLO’S IL SOGNOAND MORE.

A GREAT MUSICAL JOURNEY PERFORMED BY THE WORLD’S BEST.

“THE BRODSKY QUARTET IS THE NO.1 INTERPRETER OF SHOSTAKOVICH IN THE WORLD TODAY.” Corriere della Sera

Presented by Queensland Music Festival, Brisbane City Council in association with Festival of Voices.

ONE NIGHT ONLYSAT 13 JULY 8PMCONCERT HALL QPACBOOK NOW 136 246

TEN-TIME GRAMMY AWARD WINNING VOCAL GROUP MAKES THEIR AUSTRALIAN DEBUT.“THE BADDEST VOCAL CATS ON THE PLANET!” Quincy Jones

Presented by Queensland Music Festival and Local Government Association of Queensland.

The Tedeschi & Cooper tour received financial assistance from the Queensland Government through Arts Queensland’s Playing Queensland Fund – Boost to Touring, and the Regional Arts Development Fund, a partnership between the Queensland Government and Murweh Shire, Carpentaria Shire and Tablelands Regional Council to support local arts and culture.

This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.

TEDESCHI & COOPER: CLASSICS, GYPSY AND JAZZ

QUILPIETUE 23 JULY CHARLEVILLEWED 24 JULY CUNNAMULLATHU 25 JULY

FREE EVENTS

Presented by Queensland Music Festival, Central Highlands Regional Council and Isaac Regional Council.

TINA ARENAIN CONCERT WITH QUEENSLAND YOUTH ORCHESTRA

FRI 12 JULY 6PMMORANBAH TOWN SQUARE

FREE EVENT

BRISBANE POWERHOUSESUN 28 JULY 5PMTICKETS FROM $25BOOK NOW 07 3358 8600

HEART & CRAFT: KATE MILLER-HEIDKE & JOHN RODGERS FEATURING KEIR NUTTALL

Heart & Craft: Kate Miller-Heidke & John Rodgers is part of Esperanto, 26- 28 July at Brisbane Powerhouse. Visit qmf.org.au for more information on Esperanto.

Presented by Queensland Music Festival, Brisbane City Council and 612 ABC Brisbane.

ORIGINALS AND COVERS REARRANGED AND PERFORMED WITH LOVE

TAMBO SHIRE HALL LAWNTHU 27 JUNE 6PMFRI 28 JUNE 6PMBring a chair, cushion or blanket.

FREE EVENTThe Tambo: Heart of an Open Country celebration is part of T-150 A Week in the West.Presented by Queensland Music Festival and Blackall-Tambo Regional Council. Proudly supported by The Stockwell Webber Foundation.

CELEBRATING 150 YEARS OF TAMBO IN A WORLD PREMIERE MUSICAL THEATRE PRODUCTION.

DIRECTOR MICHAEL FORDEWRITERS MICHAEL & MARGERY FORDE

FEATURING GRAEME CONNORS / LOCAL PERFORMERS FROM TAMBO & BLACKALLBAND MEMBERSCHRISTOPHER HAIGH / SCOTT HILLS / JAMES MORRISON / SHENZO / TIM WEDDE

Artist Milynda Rogers

Heart of an Open Country received financial assistance from the Queensland Government through Arts Queensland; the Regional Arts Development Fund, a partnership between the Queensland Government and Blackall-Tambo Regional Council to support local arts and culture; and Jupiter’s Casino Community Benefit Fund.

This project has received financial assistance from the Australian Government through the Australia Council, the Australian Government arts funding and advisory body, through its Community Partnerships Section and the Regional Arts Fund, which gives all Australians, wherever they live, better access to opportunities to practise and experience the arts.

FROM WARWICK TO WINTON, MACKAY TO MOUNT ISA, BIRDSVILLE TO BRISBANE AND BEYOND. VISIT OUR WEBSITE FOR EVENTS IN YOUR AREA.

LIVE MUSIC STATEWIDE

QUEENSLANDMUSIC FESTIVAL

BRISBANESUN 21 JULY 4PMBRISBANE POWERHOUSEBOOK NOW 07 3358 8600

MANTRAA MESMERISING PERFORMANCE THAT STRETCHES MUSICAL BOUNDARIES TO THEIR LIMITS.

Photo by Atmosphere Photography

JIMBOURSAT 20 JULY 2PMJIMBOUR STATION AMPHITHEATREFREE EVENT

OPERA AT JIMBOURAN AFTERNOON OF MUSICAL INDULGENCE.

LEANNE KENNEALLY SOPRANO

JAMES EGGLESTONE TENOR

GUY BOOTH BARITONE

DAVID HIBBARD BASS

BRISBANESUN 28 JULY 7:30PMPOWERHOUSE THEATREBOOK NOW 07 3358 8600

FEATURING JAMES MORRISON MULTI-INSTRUMENTALISTDARREN PERCIVAL VOCALISTDAVID JONES PERCUSSIONIST

The Meeting is part of Esperanto, 26-28 July at Brisbane Powerhouse. Visit qmf.org.au for more information on Esperanto. Presented by Queensland Music Festival, Brisbane City Council and 612 ABC Brisbane.

THE MEETINGEXPECT THE UNEXPECTED WHEN THREE WORLD-CLASS MUSICIANS MEET FOR ONE NIGHT ONLY

BRODSKY QUARTET

BRISBANE POWERHOUSEFRI 19 JULY 7PMSAT 20 3PM & 7PMSUN 21 NOON & 7PMBOOK NOW 07 3358 8600Presented by Queensland Music Festival, Brisbane City Council and Brisbane Powerhouse

A GREAT MUSICAL JOURNEY PERFORMED BY THE WORLD’S BEST.

THE SHOSTAKOVICH CYCLE

“THE BRODSKY QUARTET IS THE NO.1 INTERPRETER OF SHOSTAKOVICH IN THE WORLD TODAY.” Corriere della Sera

GLADSTONE MARINA PARK FORESHORETHU 18 - SUN 21 JULY 6:30PMFREE EVENT

BOOMTOWNA PRODUCTION SO EPIC, NO MERE STAGE CAN HOLD IT

Boomtown is dedicated to the memory of Cyril Golding, for his extraordinary contribution to the community of Gladstone.

Presented by Queensland Music Festival and Gladstone Regional Council in association with QUT Creative Industries Faculty. This project has received financial assistance from the Queensland Government through Arts Queensland, and from the Regional Arts Development Fund, a partnership between the Queensland Government and Gladstone Regional Council to support local arts and culture. This event is part of the Rise and Shine Queensland tour visiting regions affected by severe weather events earlier this year. An initiative of the Queensland Government and Queensland Music Festival. This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.

Queensland Music Festival would like to acknowledge the generous assistance of Gladstone Ports Corporation.

Established 1912

MACKAYTUE 23 JULY 7:30PMAUDITORIUMMECC

BRISBANETHU 25 JULY 7:30PMBRISBANE POWERHOUSE

A TRIBUTE TO OSCAR PETERSON

FEATURING MARIAN PETRESCU AND JAMES MORRISON

BRISBANE POWERHOUSESUN 28 JULY 5PMTICKETS FROM $25BOOK NOW 07 3358 8600

HEART & CRAFT: KATE MILLER-HEIDKE & JOHN RODGERS FEATURING KEIR NUTTALL

Heart & Craft: Kate Miller-Heidke & John Rodgers is part of Esperanto, 26- 28 July at Brisbane Powerhouse. Visit qmf.org.au for more information on Esperanto.

Presented by Queensland Music Festival, Brisbane City Council and 612 ABC Brisbane.

ORIGINALS AND COVERS REARRANGED AND PERFORMED WITH LOVE

BRISBANEFRI 26 JULY 5PMRED BOXSTATE LIBRARY OF QUEENSLAND

Photo by Andrew Blizzard Photography

MASTER PERCUSSIONIST DAVID JONES HARMONISES WITH BRISBANE’S PULSE

DAVID JONES – THE RIVERANOTHER DAVID JONES EXPERIENCE

HOW DEEP IS YOUR LOVE

THE SONGS OF THE GIBB BROTHERSFEATURING CHRISTINE ANU / TINA ARENA / ANTHONY CALLEA / KATIE NOONAN / DOUG PARKINSON / EMMA PASK / DARREN PERCIVAL / RICK PRICE / MELINDA SCHNEIDER / THE IDEA OF NORTH / RAI THISTLETHWAYTE (THIRSTY MERC) / DEEP LOVE ORCHESTRA

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Since 1999 QMF has worked in 78 locations across Queensland and as the largest music festival by land mass in the world, we offer our partners choice, flexibility and access to a wide range of key target audiences.

The Festival delivers spectacular community engagement projects of the highest standard. With a stated approach to create projects with communities, for communities and by communities, we invest the time needed to engage with people in remote areas and build a strong foundation of trust, skills and communication. This powerfully combines to achieve musical excellence, cultural significance and community impact.

Our feedback and evaluation attests that alongside a continually growing national profile, the Festival is achieving significant outcomes for audiences, communities and stakeholders across the State.

cOvering Queensland

Boomtown is a pivotal moment for us. What we are going to see out of this is a new pride in the region, a new pride in the city and a new pride in our ability.Mayor Gail SellersGladstone Regional CouncilBoomtown, QMF 2013

excellence and accessibilitYThe scope of our projects reflects the sheer size of Queensland. Achieving accessibility and excellence in equal measure is demanding, exciting and challenging and is realised through using worlds-best musicians and teaching artists wherever the Festival operates.

Partnerships are central to realising the aspirations of communities throughout Queensland. QMF and our partners share a collective vision to make a difference to the quality of life in Queensland.

Opera at Jimbour, QMF 2011. Photo Sean Young.

Behind The Cane, Bowen, QMF 2011. Photo Charles Cepulis.

The Tim Fairfax Family Foundation shares a common goal with Queensland Music Festival to afford rural, remote and regional Queenslanders opportunities equal to their metropolitan counterparts. We support the Festival’s ambition to sustain and grow its engagement programs and we are very pleased with the strength and breadth of community impacts across the State. Samantha JorgensenExecutive OfficerTim Fairfax Family Foundation

Corporate social responsibility (CSR) initiatives are widely understood to provide meaningful benefits to society and to a company’s business outcomes. QMF’s commitment to long term engagement and capacity building is a valuable investment in local people and local communities resulting in real and tangible social and cultural outcomes.

If your business is looking for a way to engage with the community and deliver benefits to both your organisation and to society, talk to us about linking your business strategy and CSR activities to QMF projects and events.

QMF provides an excellent return on investments made by our partners. Festival events strengthen local confidence, leave a substantial legacy of skills development and identify and bring together networks of local arts practitioners and community members. The outcome of this is a notable increase in the capacity of individual communities to be pro-active in the development of cultural activities in their own regions once the Festival has left town.

cOrPOrate PartnershiPs

QMF provides significant opportunities for branding and publicity, as well as connecting audiences with our business partners. We invite your company to begin a new partnership with the Queensland Music Festival by collaborating with us through:

• Positive brand alignment

• Access to state-wide and local audiences

• Building awareness and giving back to the community

• Broad media coverage – national and local

• Recognition across an extensive marketing campaign

• Promotional signage at events

• Evaluation and research outcomes

• Access to influential corporate and local, state and federal government representatives

• Generous corporate hospitality and ticketing packages

cOrPOrate sOcial resPOnsibilitY

Paul Kelly, Meet Me in the Middle of the Air, QMF 2011.

Images opposite from top left to bottom right: Barefoot Divas, QMF 2013, photo Hanna Hervall. CYAAA students, Yarrabah Band Festival, QMF 2013, photo Christine Howes. Vanuatu Water Music, QMF 2013. James Morrison & Yarrabah Brass Band, Yarrabah Band Festival, QMF 2013, photo Christine Howes. Tambo: Heart of an Open Country, QMF 2013. Linda Bull, Meet Me in the Middle of the Air, QMF 2011. Tobias Cole & Sarah Macliver, Opera at Jimbour, QMF 2011, photo Sean Young. How Deep Is Your Love, QMF 2013.

For more information or to discuss partnering with QMF please contact the Development Director, Simon Buchanan on 3010 6613 or simon@qmf.org.au

Queensland communities face a whole spectrum of issues including geographic isolation, socio-economic stress, racial tensions and lack of access to education opportunities. There are currently many projects underway throughout Queensland that will continue through to the 2015 Festival, and are dedicated to making a difference through music.

In addition to this, most of QMF’s events are delivered free to communities, particularly to the regional and remote areas of the State. Our work would not be possible without the continually growing assistance from philanthropic foundations and generous individuals who appreciate the role the Festival plays in transforming lives through unforgettable musical experiences.

If you are interested in supporting our community projects through the QMF Transformations Fund, or would like to find out more about our initiatives, please contact Nusch Herman, Development Executive on 3010 6614 or nusch@qmf.org.au.

As a Deductible Gift Recipient and Tax Concession Charity, donations made to the QMF Transformations Fund are entirely directed to community programming and do not go towards administration costs or salaries.

a dOnatiOn tO transFOrM cOMMunities

James Morrison launching the Yarrabah Band Project with local school-age children.

Your commitment and support to share our vision has resulted in one of our most successful partnerships to date. I hope you recognise your important contribution to the future wellbeing of Cape York’s Indigenous youth.Noel PearsonChairman, Cape York Aboriginal Australian Academy

facebook.com/QldMusicFestival

@QMF

@qldmusicfest

youtube.com/qldmusicfest

Level 1, 381 Brunswick Street, Fortitude Valley, QLD, 4006

PO Box 1060, Fortitude Valley, QLD, 4006ABN 67 084 526 876

Phone 07 3010 6600Fax 07 3010 6666Email info@qmf.org.au

The Queensland Music Festival Pty Ltd ABN 67 084 526 876Front: Boomtown, Gladstone, QMF 2013. Photo Craig Chapman Photography.

Queensland Music Festival is an initiative of the Queensland Government