A Business Guide to LinkedIn

What is LinkedIn?• LinkedIn is a social

networking site designed specifically for professionals and business communities

• The goal of this site is to register and establish people from different industries and organizations and connect them to each other professionally in a social media platform

Image Source: http://fullhdpictures.com/business-people-hq-wallpapers.html/business-people-pictures-hd

Source: http://whatis.techtarget.com/definition/LinkedIn

What is the value in using LinkedIn?

• Professionals use it to build and manage identities (your personal brand)

• Create and build personal and professional networks

• Gain knowledge by utilizing the online networks for career development

Image Source: https://careers.financesonline.com/3-tips-to-meet-people-at-networking-events/

Source: https://www.linkedin.com/pulse/20140507081213-5831449-are-you-clear-about-what-the-linkedin-value-proposition-means-for-you

LinkedIn Demographics

21%

31%36%

12%

Age

18-24 25-34 35-54 55+

Male56%

Female44%

Gender

Source: https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users/

LinkedIn Demographics

Source: https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users

Why Would Organizations Use LinkedIn?

• Recruit New Talent • Increased brand search visibility (SEO)• Attract Business Clients• Product or Service Launches• Monitor the competition

Image Source: http://www.forbes.com/sites/steveolenski/2014/10/14/5-inexpensive-ways-to-promote-a-product-launch/

Source: http://www.linkedstrategies.com/11-reasons-you-should-use-linkedin-for-your-busines/

Optimal Time to Post on LinkedIn

Best DaysTuesdayWednesdayThursdayBusiness Hours 9am – 5pm

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Source: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.0000ax8wd08bofheypc1ruqpd6srf

Reasons Why LinkedIn Is Worth Using

LinkedIn is the third most used social platform among business owners

Statistics suggest LinkedIn may be most effective platform for product launches

One of the most effective ways to recruit new talent Improve professional face-to-face relationships Increased brand search visibility Most effective social media platform for content distribution Grow your network and your potential supplier and

customer base

Source: http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/2/#11eb64a5f76bhttps://blog.hootsuite.com/linkedin-for-business/

Analytical Tools For LinkedIn

Source: https://www.g2crowd.com/products/simply-measured/pricinghttps://www.quintly.com/pricing

LinkedIn For B2B vs. B2C

Source: http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08/http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/#4e8d55213791

• LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers

• 80% of B2B marketers plan on increasing their use of LinkedIn versus 56% of B2C marketers

• 71% of B2B marketers are interested in learning more about LinkedIn compared to 55% of B2C marketers

• LinkedIn is on top of the list when it comes to channels found to be most effective for customer engagement both before and after sales

A Business Using LinkedIn Effectively

Source: http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages

• HubSpot has been successful in generating a consistent flow of leads for their software product through their LinkedIn company page. They were able to determine which types of marketing offers work best to generate business leads from their LinkedIn company page

• For example, under the Products/Services tab, you’ll find marketing offers for a free demo of the software and some free educational materials related to utilizing the software.

• HubSpot has also done a tremendous job of gathering recommendations for their software product with almost 200 individuals weighing in.

Costs of Using LinkedIn• LinkedIn Business Plus- $59.99/month

• LinkedIn Recruiter Lite/LinkedIn Recruiter- $119.95/month, $749.99 /month

• Sales Navigator – Professional/Team- $79.99/month, $129.99/month

Source: http://sproutsocial.com/insights/how-to-use-linkedin-for-business

Average users spend an average of 9.8 minutes a day on LinkedIn to read the news and keep in touch with their networks. Through building and cultivating relationships on LinkedIn, successful connections can lead to revenue. revenue.

How To Get Started on LinkedIn

http://www.socialmediaexaminer.com/create-a-linkedin-company-page-to-promote-your-business/

References"A Guide to the Demographics of LinkedIn Users." Marketing Mojo. Marketing Mojo, n.d. Web. 23 Oct. 2016. <

https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users>.

Beese, Jennifer. "How To Use LinkedIn For Business | Sprout Social." Sprout Social. Sprout Social, 01 June 2015. Web. 23 Oct. 2016. <http://sproutsocial.com/insights/how-to-use-linkedin-for-business>.

Crum, Chris. "Here's How LinkedIn Is Getting Better For B2B Sales And Marketing." WebProNews. WebProNews, 04 Aug. 2015. Web. 23 Oct. 2016. <http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08>.

DeMers, Jayson. "10 Reasons Your Brand Needs To Be On LinkedIn." Forbes. Forbes Magazine, 22 July 2015. Web. 24 Oct. 2016. <http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/2/#11eb64a5f76b>.

Kievman, Nate. "11 Reasons You Should Use LinkedIn for Your Business." Linked Strategies. Linked Strategies, 10 Dec. 2011. Web. 23 Oct. 2016. <http://www.linkedstrategies.com/11-reasons-you-should-use-linkedin-for-your-busines>.

Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." HubSpot. HubSpot, 6 Jan. 2016. Web. 24 Oct. 2016. <http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.0000ax8wd08bofheypc1ruqpd6srf>.

Newberry, Christina. "LinkedIn for Business: The Ultimate Marketing Guide." Hootsuite. Hootsuite Blogs, 20 Sept. 2016. Web. 24 Oct. 2016. <https://blog.hootsuite.com/linkedin-for-business/>.

"Pricing - Free 14-Day-Trial For All Packages." Quintly. Quintly, n.d. Web. 23 Oct. 2016. <https://www.quintly.com/pricing>.

Rouse, : Margaret. "What Is LinkedIn? - Definition from WhatIs.com." WhatIs.com. WhatIs.com, July 2016. Web. 23 Oct. 2016. <http://whatis.techtarget.com/definition/LinkedIn>.

Sammons, Stephanie. "5 Creative Ways to Use LinkedIn Company Pages : Social Media Examiner." Sprout Social. Sprout Social, 13 Mar. 2013. Web. 23 Oct. 2016. <http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages>.

"Simply Measured Pricing Ask Simply Measured a Question." G2 Crowd. G2 Crowd, n.d. Web. 23 Oct. 2016. <https://www.g2crowd.com/products/simply-measured/pricing>.

Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?". LinkedIn Corporation, 7 May 2014. Web. 23 Sept. 2016. <https://www.linkedin.com/pulse/20140507081213-5831449-are-you-clear-about-what-the-linkedin-value-proposition-means-for-you>.