Means Business

Presented toThe Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg

Jason PiaseckiPartner, Revel

Funny Comic

LinkedIn Means Business

• What is LinkedIn?• Business Case• Getting LinkedIn• Breakout• Next Steps

Are you social?

• LinkedIn - Work• Facebook - The bar after work• Twitter - The water cooler• MySpace - The bar after midnight

LinkedIn

• Professionals use LinkedIn to exchange information, ideas and opportunities

• The world’s largest professional network• 85 million members • Adding members at a rate of about one per second• Traffic has doubled over last year• The first “sustainable social network”?

Home

Profile

Groups

Groups

Groups

Groups

Jobs

Companies

Answers

Business Case

Google Pac-Man consumed 4,819,352 hours of time, or $120,483,800 in productivity.

Business Case

• Strengthen relationships • Make new business connections (i.e. – sales)• Enhance your Googleability• Participate in groups• Collaborate on projects• Find jobs and candidates for jobs• Brand your company and yourself• Deliver R.O.I.

Googleability

HR: Recruiting

• LinkedIn = 95%• Facebook = 59%• Twitter = 42%

Jobs

Jobs

Getting LinkedIn

Getting LinkedIn

1. Creating a killer profile2. Levering your connections to gain more business3. Maximizing your company listing4. Becoming a subject matter expert5. Making LinkedIn a quick, easy & fun part of your day

Creating a killer profile

1. Fill out your profile completely2. List all companies, experience and education3. Photo is a must

Tip: Use the same photo as on other sites

4. Use the Specialties box Tip: use specific adjectives, colorful verbs

Creating a killer profile

5. Get Connected Tip: Import Address Book

6. List three websites Tip: Link to company bio page

7. Keep your status current. Tip: Make it part of your routine Tip: Do not link Twitter or Facebook Tip: Use HootSuite

8. Claim your personal URL Tip: Use your full name, i.e. - jasonpiasecki not jasonpie

Creating a killer profile

Leveraging your connections

1. Searching your email contacts – hotmail.com, gmail.com, yahoo.com, aol.com

2. Import your desktop email contacts3. Enter email addresses4. Recommend and be recommended

Tip: Make reciprocal recommendations

Leveraging connections

Leveraging connections

Maximizing your company listing

1. New LinkedIn feature!2. Claim your company

Tip: Go to the Company Pages Home, enter your business name and your business email

3. Setup your company page Tip: Add products and services Tip: Add a logo (picture) Tip: Take advantage of key features

4. Ask co-workers to join5. Follow your company

Company Listing

Company Listing

Company Listing

Becoming a subject matter expert

1. Answer “Answers”2. Become a Groupie*

Tip: Join Groups that interest you personally Tip: Join Groups that interest you professionally Tip: Monitor Groups daily Tip: Start Discussions Tip: Start a Group

Groups

Make LinkedIn part of your day

1. Create a plan that works for you1. Tip: Be realistic

2. Tip: Listen before you speak

3. Tip: Be genuine

4. Tip: Find a time that works for you

5. Tip: Make it part of your routine

6. Tip: Schedule status updates using HootSuite

7. Tip: Have fun!

Example LinkedIn Plan

• Monday– Update status (0:05), Add connections (0:15)

• Tuesday– Start or comment on a Group Discussion (0:15)

• Wednesday– Update status (0:05), Search Answers. Post reply. (0:30)

• Thursday– Start or comment on a Group Discussion (0:15)

• Friday– Update status (0:05), Make a recommendation (0:15)

• Total = 1 hour, 45 minutes

Breakout

Breakout Sessions

1. Profile Mastery2. Connect 43. Company Listing 1014. Group Discussion5. LinkedIn Stratergy

Next Steps

LinkedIn Means Business

• What is LinkedIn?• Business Case• Getting LinkedIn• Breakout• Next Steps

Q & A

• Questions• Answers• jason@revel.in• linkedin.com/in/jasonpiasecki• facebook.com/revelmarketing• twitter.com/revelmarketing