A Brief Guide to Help you Beat the Google Penguin

Update

Google’s Dreaded Updates

Ever since February 2011 when Google released its first algorithm update,

Google Panda, people have been trying to figure out how to circumvent or beat

those updates. Long story short, Google’s algorithm updates, such as Panda and more recently, Penguin, were put into place for a reason other than to annoy

website owners.

As pretty much any internet user can testify, there are thousands upon

thousands of websites out there which are of a very low quality, with auto-

generated content and fishy links everywhere. Does a website like that even deserve to be considered by the

search engines?

Well, as it turns out, Google believes that these websites should be

forgotten in history, and that’s what the updates are there to make happen; they are here to get us rid of websites that exploit the system, giving way to honest people who actually do have

something to say.

Instead of looking for how to beat Google Penguin Update, you should instead look for ways to make your

website compatible with its requirements, which are actually quite reasonable. Without further ado, here is a look at what you will need to do in

order to not be punished by the Google Penguin update.

Google’s algorithms are becoming progressively better at judging

websites from the point of view of a human. What does that mean ?

It’s All About the Content

Well, instead of simply looking at numerical factors, such as the keyword

density, length of the text and the number of backlinks to a page, it is now

more or less capable of deciding whether or not the content is relevant to the keywords it is associated with.

What’s more, it seems that the algorithm is more than capable of differentiating

between legitimate, original content and auto-generated trash. If the tendency

keeps up, then there will one day be an update which makes the algorithm capable of determining how closely associated your website is to what

someone is searching for… but that’s going off topic.

In any case, what exactly you ought to do when looking how to beat Google Penguin Update? Well, seeing as how content is what actually gets analyzed more than anything else, you should

start there. Make sure that every single post on your website is original, unique,

and of a high quality.

In other words, the content you post needs to not only be unique, but it also needs to have an acceptable sentence

structure, relatively few grammar mistakes (none at all if possible), and

basically talk about what it’s supposed to.

Naturally, not everyone is capable of writing high quality content. Fortunately,

there are some good ways of outsourcing writing projects as there are actually many websites which are made

specifically for that purpose.

In most cases you can obtain high-quality articles for relatively cheap,

usually at a price of $1 per 100 words. In any case, regardless of how you choose to go about your content, it needs to be written by someone who knows the ins and outs of the language, preferably on

the level of a native speaker.