google penguin updates past, present and future

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@impactana @cemper @lnkresearchtool @linkdetox Christoph C. Cemper Google Penguin Updates past, present and future!

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@impactana @cemper @lnkresearchtool @linkdetox

Christoph C. Cemper

Google Penguin Updatespast, present and future!

@impactana @cemper @lnkresearchtool @linkdetox

AboutChristoph C. Cemper

SEO & Marketing since 2003

Founder & CEO of

LinkResearchTools

Link Detox

Impactana

@impactana @cemper @lnkresearchtool @linkdetox

ABOUT20 (soon 21) SEO Tools in one suite

• Domain & Link Analysis

• Competitive Research

• Link Audits

• Penalty Recovery

• Website Relaunch Support

• Link Opportunity Review for risk of potential links

@impactana @cemper @lnkresearchtool @linkdetox

ABOUT4 SEO Tools ONLY for Google Penalties

• Link Detox • Link Detox Screener• Competitive Link Detox• Link Detox Boost

@impactana @cemper @lnkresearchtool @linkdetox

ABOUT

Find content and people that make an impact.

New Product for

• Content Marketing• Video Marketing • Influencer Analysis

Webinar June 29http://impct.at/ImpactanaWebinar

@impactana @cemper @lnkresearchtool @linkdetox

WHAT IS GOOGLE PENGUIN?

It‘s an automated Spam Fighter.

@impactana @cemper @lnkresearchtool @linkdetox

Natural Links VS Unnatural Links

@impactana @cemper @lnkresearchtool @linkdetox

History of Google Penguin Updates

THOUSANDS OF VICTIMS… Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)

Penguin 2 on May 26, 2012 (impacting less than 0.1%)

Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)

Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)

Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)

Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)

Penguin Everflux – December 10, 2014

@impactana @cemper @lnkresearchtool @linkdetox

LINK BUILDING changed

http://webcertain.tv/vod/5-past-keynote-christoph-cemper-link-research-tools/1234

@impactana @cemper @lnkresearchtool @linkdetox

What Penguinhates?

@impactana @cemper @lnkresearchtool @linkdetox

Google Penguin hates◦ Low Quality Links◦ Over Optimized Anchor Text◦ Keyword Stuffing◦ Paid Links◦ Automated Spam Links◦ Link Directories◦ Article Directories◦ Free For All (FFA)

EVERYTHINGTHAT IS

EASY AND CHEAP

This is unacceptable

@impactana @cemper @lnkresearchtool @linkdetox

What Penguinloves?

@impactana @cemper @lnkresearchtool @linkdetox

Google Penguin likesPenguin likes

Natural Links

On Topic Links

Diversified Anchor Text

EVERYTHINGTHAT IS NATURAL

YEAH!

@impactana @cemper @lnkresearchtool @linkdetox

lrt.io/semrush-3

@impactana @cemper @lnkresearchtool @linkdetox

THESE TIMES ARE OVER NOW…

„MAYBE

WON’T HELP,

BUT WON‘T HARM"

@impactana @cemper @lnkresearchtool @linkdetox

Cheaper cheaper cheaperCHEAPERCHEAPERCHEAPERCHEAPERCHEAPERCHEAPER

@impactana @cemper @lnkresearchtool @linkdetox

Link spam tactic

Press Releases with over-optimized anchor text

@impactana @cemper @lnkresearchtool @linkdetox

Link spam tactic

Link directory spam and paid sponsor links

@impactana @cemper @lnkresearchtool @linkdetox

„strong“ BLOG LINKS

@impactana @cemper @lnkresearchtool @linkdetox

Link spam tactic

Links with optimized anchor text in articles

@impactana @cemper @lnkresearchtool @linkdetox

Link spam tactic

Sidebar links withover-optimized anchor text

@impactana @cemper @lnkresearchtool @linkdetox

Profile Linksroses roses roses roses roses and…

@impactana @cemper @lnkresearchtool @linkdetox

Link spam tactic

Forum signature spam with optimized anchor text

@impactana @cemper @lnkresearchtool @linkdetox @linkdetox @cemper @lnkresearchtool

lrt.io/semrush-111

@impactana @cemper @lnkresearchtool @linkdetox

„HIGH PR“ BLOG POSTS

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

Everybody does that…

@impactana @cemper @lnkresearchtool @linkdetox

And then…

@impactana @cemper @lnkresearchtool @linkdetox @linkdetox @cemper @lnkresearchtool

What Penguinloves?

@impactana @cemper @lnkresearchtool @linkdetox @linkdetox @cemper @lnkresearchtool

lrt.io/semrush-7

@impactana @cemper @lnkresearchtool @linkdetox

the biggest changePenguinbrought

@impactana @cemper @lnkresearchtool @linkdetox

past: price per LINK!

Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link pro Link 11 Cent… COME ON!

@impactana @cemper @lnkresearchtool @linkdetox

now: risk per LINK! how

might

your

link

harm

?

@impactana @cemper @lnkresearchtool @linkdetox

GOOGLE PENGUINPENALTY

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

lrt.io/semrush-3

@impactana @cemper @lnkresearchtool @linkdetox

NEGATIVE SEO

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

http://lrt.io/semrush-spam-examples

@impactana @cemper @lnkresearchtool @linkdetox

What toDO?

@impactana @cemper @lnkresearchtool @linkdetox

Link Risk Management

@impactana @cemper @lnkresearchtool @linkdetox

Recover your site from a Google Penalty

Protect from new bad backlinks and negative SEO

Build Safe links with audited Link Detox Risk

Ongoing Link Audit Process

@impactana @cemper @lnkresearchtool @linkdetox

Competitors´ strongest safe backlinks

@impactana @cemper @lnkresearchtool @linkdetox

Competitors´ strongest safe backlinks

@impactana @cemper @lnkresearchtool @linkdetox

Check your competitors´ new backlinks

@impactana @cemper @lnkresearchtool @linkdetox

Check your competitors´ new backlinks

@impactana @cemper @lnkresearchtool @linkdetox

Check risk of your new potential links

@impactana @cemper @lnkresearchtool @linkdetox

Check risk of your new potential links

@impactana @cemper @lnkresearchtool @linkdetox

Link Detox modes

@impactana @cemper @lnkresearchtool @linkdetox

Check your potential backlinks

@impactana @cemper @lnkresearchtool @linkdetox

Check your potential backlinks

@impactana @cemper @lnkresearchtool @linkdetox

Link Detox Risk

@impactana @cemper @lnkresearchtool @linkdetox

RECOVERINGGREAT LINKS

with Disavow File AuditRelaunch Tool = Link Juice Recovery (LJR)

@impactana @cemper @lnkresearchtool @linkdetox

Disavow File Audit

@impactana @cemper @lnkresearchtool @linkdetox

Disavow File Audit

@impactana @cemper @lnkresearchtool @linkdetox

RECOVER LINK JUICE

Website Relaunch Tool = Link Juice Recovery (LJR)

◦ Find links to missing pages◦ 301 Redirect them in minutes!

@impactana @cemper @lnkresearchtool @linkdetox

The Future of Penguin

@impactana @cemper @lnkresearchtool @linkdetox

The Future of Penguin

◦ Penguin Everflux

◦ Ongoing Updates

◦ Updates per industry, language, country

◦ No more BIG BANGS

◦ Ongoing risk assessment and cleanup needed

@impactana @cemper @lnkresearchtool @linkdetox

Interesting News

@impactana @cemper @lnkresearchtool @linkdetox

LinkDetoxOne.comEnglish, German, Russian, Polish, Turkish, Spanish, Portugese

@impactana @cemper @lnkresearchtool @linkdetox

BUZZ - IMPACT

@impactana @cemper @lnkresearchtool @linkdetox

BUZZ - IMPACT

But alsoSpammy & Unnatural

Links

@impactana @cemper @lnkresearchtool @linkdetox

Impactana measures Impact

(and Buzz of course, too)

@impactana @cemper @lnkresearchtool @linkdetox

◦ Monitor your competition◦ Learn what works and made an impact◦ Look at the right numbers

◦ Buzz is distribution, volatile, easy to fake◦ Impact is the long term effects that we‘re after

◦ Find and use best practices for your content

◦ Reach out to Influencers that made an impact

Content Marketing that makes an impact

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

@impactana @cemper @lnkresearchtool @linkdetox

http://impct.at/toolbarchrome

@impactana @cemper @lnkresearchtool @linkdetox

www.linkdetox.comwww.linkdetoxone.comwww.linkresearchtools.com

[email protected]

Thank you so much!

ALL THE LINKS IN HERElrt.io/semrush-webinars

www.impactana.com

[email protected]