google penguin updates past, present and future
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@impactana @cemper @lnkresearchtool @linkdetox
Christoph C. Cemper
Google Penguin Updatespast, present and future!
@impactana @cemper @lnkresearchtool @linkdetox
AboutChristoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
LinkResearchTools
Link Detox
Impactana
@impactana @cemper @lnkresearchtool @linkdetox
ABOUT20 (soon 21) SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
• Link Opportunity Review for risk of potential links
@impactana @cemper @lnkresearchtool @linkdetox
ABOUT4 SEO Tools ONLY for Google Penalties
• Link Detox • Link Detox Screener• Competitive Link Detox• Link Detox Boost
@impactana @cemper @lnkresearchtool @linkdetox
ABOUT
Find content and people that make an impact.
New Product for
• Content Marketing• Video Marketing • Influencer Analysis
Webinar June 29http://impct.at/ImpactanaWebinar
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WHAT IS GOOGLE PENGUIN?
It‘s an automated Spam Fighter.
@impactana @cemper @lnkresearchtool @linkdetox
History of Google Penguin Updates
THOUSANDS OF VICTIMS… Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
Penguin Everflux – December 10, 2014
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LINK BUILDING changed
http://webcertain.tv/vod/5-past-keynote-christoph-cemper-link-research-tools/1234
@impactana @cemper @lnkresearchtool @linkdetox
Google Penguin hates◦ Low Quality Links◦ Over Optimized Anchor Text◦ Keyword Stuffing◦ Paid Links◦ Automated Spam Links◦ Link Directories◦ Article Directories◦ Free For All (FFA)
EVERYTHINGTHAT IS
EASY AND CHEAP
This is unacceptable
@impactana @cemper @lnkresearchtool @linkdetox
Google Penguin likesPenguin likes
Natural Links
On Topic Links
Diversified Anchor Text
EVERYTHINGTHAT IS NATURAL
YEAH!
@impactana @cemper @lnkresearchtool @linkdetox
THESE TIMES ARE OVER NOW…
„MAYBE
WON’T HELP,
BUT WON‘T HARM"
@impactana @cemper @lnkresearchtool @linkdetox
Cheaper cheaper cheaperCHEAPERCHEAPERCHEAPERCHEAPERCHEAPERCHEAPER
@impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Press Releases with over-optimized anchor text
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Link spam tactic
Link directory spam and paid sponsor links
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Link spam tactic
Links with optimized anchor text in articles
@impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Sidebar links withover-optimized anchor text
@impactana @cemper @lnkresearchtool @linkdetox
Link spam tactic
Forum signature spam with optimized anchor text
@impactana @cemper @lnkresearchtool @linkdetox @linkdetox @cemper @lnkresearchtool
lrt.io/semrush-111
@impactana @cemper @lnkresearchtool @linkdetox @linkdetox @cemper @lnkresearchtool
What Penguinloves?
@impactana @cemper @lnkresearchtool @linkdetox @linkdetox @cemper @lnkresearchtool
lrt.io/semrush-7
@impactana @cemper @lnkresearchtool @linkdetox
past: price per LINK!
Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link pro Link 11 Cent… COME ON!
@impactana @cemper @lnkresearchtool @linkdetox
http://lrt.io/semrush-spam-examples
@impactana @cemper @lnkresearchtool @linkdetox
Recover your site from a Google Penalty
Protect from new bad backlinks and negative SEO
Build Safe links with audited Link Detox Risk
Ongoing Link Audit Process
@impactana @cemper @lnkresearchtool @linkdetox
GETTING SAFE LINKS
with Competitive Link DetoxLink AlertsLink Opportunity Review Tool
@impactana @cemper @lnkresearchtool @linkdetox
RECOVERINGGREAT LINKS
with Disavow File AuditRelaunch Tool = Link Juice Recovery (LJR)
@impactana @cemper @lnkresearchtool @linkdetox
RECOVER LINK JUICE
Website Relaunch Tool = Link Juice Recovery (LJR)
◦ Find links to missing pages◦ 301 Redirect them in minutes!
@impactana @cemper @lnkresearchtool @linkdetox
The Future of Penguin
◦ Penguin Everflux
◦ Ongoing Updates
◦ Updates per industry, language, country
◦ No more BIG BANGS
◦ Ongoing risk assessment and cleanup needed
@impactana @cemper @lnkresearchtool @linkdetox
LinkDetoxOne.comEnglish, German, Russian, Polish, Turkish, Spanish, Portugese
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Impactana measures Impact
(and Buzz of course, too)
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◦ Monitor your competition◦ Learn what works and made an impact◦ Look at the right numbers
◦ Buzz is distribution, volatile, easy to fake◦ Impact is the long term effects that we‘re after
◦ Find and use best practices for your content
◦ Reach out to Influencers that made an impact
Content Marketing that makes an impact
@impactana @cemper @lnkresearchtool @linkdetox
http://impct.at/toolbarchrome
@impactana @cemper @lnkresearchtool @linkdetox
www.linkdetox.comwww.linkdetoxone.comwww.linkresearchtools.com
Thank you so much!
ALL THE LINKS IN HERElrt.io/semrush-webinars
www.impactana.com