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The Jar.

Evaluation

By Tara Panichphakdi



Media conventions ‘The Blair witch project’ trademarked its shaky, handledocumentary style which depictedrealism. When released in 1999 itcaused controversy as many

believed it was true. it is the storyof 3 student film makers which gomissing.

The actors in ‘Blair witch’ improvised

all of their scenes which intensifiedthe horror and gave a stronger senseof reality. In this scene Heather breaks down on camera, she isfilming herself and her guardedexterior finally comes down. Similarly,all our actors improvised. However we did have a brief idea of what

would happen in each scene.



Media conventions • ‘Sin city’s’ graphic novel adaptation that still

relies largely on the same contemporaryaesthetic that frank miller uses. Frank miller collaborated with Rodriguez , perhaps this iswhy ‘sin city’ remains true to its comic bookform.

• ‘Sin city’ is set against a mainly, gritty blackand white back drop, where there are

occasional splashes of characters.• ‘The Jar’ mimics this style. It is black and

white with a few key splashes of red, whichwe choose for its many connotativemeanings e.g. violence and lust. However,our back ground is reflective of our villainsdarkness. The key splashes of red which

instantly updates our film and makes itappear more modern, it is also symbolic of the violence that follows him and taintsworld.



Media conventions

• we attempted to keep our killersidentity ambiguous drawing on atypical horror convention.

• However, we did not use a mask

but rather used extreme close upsthat focused on one feature of thekillers face e.g his mouth andeyes.



Media conventions

• Independent films have been largely inspirational and has influenced much of our technique andideals. We wanted our film to retain much of the low budget quality and quirk of independentcinema . We felt it was important that our storyline was individual yet realistic so we based our film around a true story of a cannibalistic killer.

• We wanted the keep the realistic, anti Hollywood feel so avoided the more polished look and

opted for the more obtainable documentary, style of Blair witch. This adds to the atmosphere of the film and creates tension whilst juxtaposing black and white with red, the film will be in black

and white with some key splashes of red. Two opposite styles of film are also contrasted, thepolished mainstream appeal of ‘sin city’ with the typically indie Blair witch.

• Our films aesthetic which mimics both the documentary style of ‘Blair Witch’ and the morecontemporary ‘Sin City’, updates the film and makes it more relevant.

• Our film toys with the more stereotypical horror conventions. the one in the ‘predatory’ position ismale, this reflects the power dynamic within our own society and shows that patriarchy is very

much at large.

• Although our film depicts violent images, we show that the killer has a purpose that he thinkscondones his actions. Unlike the ‘horror porn’ genre our film is not violent for the sake of beingviolent.



Social Groups

• We attempted to make a rather generic idea ‘the cannibalistic killer’ more contemporary bychanging the aesthetic and giving him a more humane feel, by showing his struggle with mentalillness. He is a escaped war veteran that has a tainted religious view that he believes condoneshis killing. During war he was damaged by the inhumanity of his own actions and believes inorder to become ‘pure’ again he must kill and eat the of the innocent, from the religiousperceptive the innocent and untouched are virgins.

• Patriarchy is shown in the power dynamic between the killer and his young victim. Our film

reflects the power dynamic in society. The young girl is in a subordinate position, whilst the older male is in the ‘predatory’ position.

• We attempt to draw on modern cultural fears, innocence is threatened and shown as the genericblonde, who is young and typically pretty. It is likely that the film would be an 18 rating, so itwould be specifically threatening to an older audience that would think of relatives and of children, triggering a particularly emotive response.



Distribution

• ‘lion’s gate’ distributes highly controversial, low budget horrors and thrillers such as ‘HardCandy‘, in which the difficult subject of paedophilia was shown on screen.

• It would be a largely low budget and independent production similar to Blair Witch which wasmade for $25000 and made $248 million world wide. It would also be distributed in some filmfestivals, perhaps like ‘Sundance’ that also screened ‘Blair witch’.

• Our film would probably be given a 18 rating for its violence. However like during our openingmost of the violence is implied for instance when the killer wipes his mouth with his blood stainedhands, cannibalism is only implied. However, the shots of the organs are explicit.



Marketing and our target audience

• The audience for our film would be 18+. Our film would attract an audience in their early 20’sbecause of its explicit violence.

• Our film may attract an older audience of 30+ as our film is based on true story which may give itmore credibility.

• An older may attend more films festival in which where our film would be advertised.

• We would market ‘The Jar’ using its ambiguous title to intrigue our audience. We would give awaylittle information about the plot for shock effect.

• As mention before, we would try and yet our film screened at renowned film festivals like ’Cannes’or ‘Sundance’. We would attempt to build our reputation on word of mouth for example ‘Juno’ andrely on good reviews to attract our audience.

• Before our final cut we would have a free screening to test the audiences reaction and try to seewhat images or scenes they find the most memorable and use them for trailers and advertising.

• We would emphasise the back story of the killer (his life in china and his struggle with his mentalillness) to highlight that our film is not ‘horror porn’.



What we learnt about technology

• I have learnt about using and experimenting with the camera. We all experimented with the shotsto create our documentary- like style. We learnt not to rigidly follow the conventions of filming andcreate our own style.

• We learnt that the role of the director can be shared amongst the group, so everyone can havethere creative input. Everyone learnt about how to use the camera and had an equal role inconstructing our film. Also, having a different person directing each scene meant that our filmingwas efficient and we finished in two days.

• I learnt about editing and adjusting the color schemes on the Mac’s.

• I also learnt to use the equipment. I also learnt that you should always carry the Tripod in aprotective case- it is very fragile.



Our preliminary task

• I learnt how to use all the equipment for the first time (such as the camera) which meant our filming day was more efficient and we could spend more time on shooting.

• We learnt the different techniques involved in editing, which we found very helpful and allowed usto become confident when editing our film- we were able to experiment with different techniques.

• It was our first time working as a group, we learnt who best at what. From this we deiced that we

all should edit, as we are all quite creative and we wanted our film to convey this.

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