com 3335 final project

High Point Center For Children & Families

Family Festival Planning Kit

Developed by: Sarah Bode, Mason Brown, Molly Phalen & Grace Weaver

Table of Contents

3- Event Purpose and Goal

4- Date, Time and Location

5- Target Audience

6- Location of Event

7- Event Flyer

8- Save the Date

9- Event Brochure

11- Event Map

12- Event Layout

13 - List of Vendors

14 - Dr. Chris Payne Draft Speech

15 - Promotional Release

17 – Backgrounders

23 – Radio PSA- 30 Seconds

24 - Media List

25- Finance Plan

26- PR Writers Guide

28- Planning Timetable

30- PowerPoint Slides

36- Appendix

Purpose of the HPPCF Festival

The purpose of the High Point Center for Children and Families Fun Festival is to foster a sense

of community, drawing together support and creating awareness. The event is to capture the

energy and fun of High Point’s youth while creating an environment for family fun.

Date, Time & Location

Date: April 11, 2015

Time: 3:00 p.m. – 7:00 p.m.

Location: High Point Center for Children and Families

401 Taylor Avenue High Point, NC 27262

Phone: (336) 887. 7803

Target Audience

We hope to attract 50 to 100 families from the High Point Community. We are prepared and

equipped to welcome as many families as possible. As displayed in the center’s title, the target

audience is children and families. This creates an easy target for the event however we would

like to further expand the target audience to include community leaders and figures.

High Point Center for Children and Families

401 Taylor Avenue, High Point, NC 27262

This year’s inaugural family festival will be held at the heart of it all, The High Point Center for

Children and Families. The month of April is significant for the center as it marks the one year

anniversary of its opening. To honor the accomplishments and to bring focus to the Center, they

are opening their doors and grounds to celebrate the High Point community.

Event Flyer

Save the Date

Event Brochure (Front)

One$Year,$$One$Step$At$A$Time$April&4,&2014&the&doors&to&

HPCCF&opened&to&the&High&

Point&Community.&Now&one&

year&later&we&are&celebrating&

the&successes&and&steps&taken&

to&achieve&our&goals.&The&

Family&Fun&Festival&is&an&

opportunity&to&foster&a&sense&

of&community,&drawing&

together&support&and&creating&

awareness&for&those&who&we&

are&surrounded&by.&

Family Fun

Festival

April 11, 2014

High Point Center for Children &

Families

&

401&Taylor&Avenue&

High&Point,&NC&27262&

Phone:&336.887.7803&

Dr.&Chris&Payne,&Executive&

Director&

&

&

Contact&

Information&

Let’s&Celebrate&

Event Brochure (Back)

Event Map & Directions

Stage/Podium

General Event Layout

List of Vendors

• Barberitos (336) 884- 1285

• Ben & Jerry’s (336) 856- 2178

• Dickey’s (336) 905- 7777

• Domino’s (336) 841- 2115

• East Coast Wings & Grill (336) 869- 1185

• Jersey Mike’s (336) 885- 3970

• Jumoka (336) 858- 5594

• Panera (336) 812- 4593

• Sheetz (336) 841- 8900

• Sweet Josephine’s (336) 883- 8121

Chris Payne Draft Speech

We would like to welcome the family, friends, and community partners of High Point to

the inaugural Family Fun Festival. We are happy to have you here to celebrate our first

successful year as the High Point Center for Children and Families. This year has been full of a

lot of ups and downs, but we have weathered the storm and are happy to be able to help those in

the High Point community who need it.

My name is Dr. Chris Payne. I am the Director of the High Point Center for Children and

Families. Some of you here may not know what we are all about, so I wanted to give you all a

quick overview of what we do here at the Center. We offer services to families who may find

themselves in difficult situations. Our mission is to welcome everyone from all walks of life with

open arms. We have mother-infant relationship sessions, family strengthening and parenting

skills training, and “Bringing Out the Best” programs for parents and children to get the kids

ready to enter the school system. The support from the community has been overwhelming. We

are incredibly grateful to the High Point Furniture Market who graciously donated furniture for

the Center, enabling us to be the best that we can be.

We are so thrilled to see all of you here today. This event was designed with fun in mind,

and we hope that you all enjoy the festivities planned for you! I will be around, as will other

members of the Center, if you would like to learn more about the services we offer. In the

meantime, though, eat some food, bounce around in the bounce houses, dunk a few people, and

have fun!

Promotional Release

High Point Center For Children and Families and Victim’s Justice

401 Taylor Avenue High Point, NC 27262 – (336). 887.7803

News Release

FOR IMMEDIATE RELEASE FOR MORE INFORMATION:

April 6, 2015 Sarah Bode

Public Relations Coordinator

508-555-5555

[email protected]

High Point Center for Children and Families Hosts Inaugural Family Fun Festival

The High Point Center for Children and Families has teamed up with local sponsors to

host the inaugural Family Fun Festival on April 11, 2015. The event will be held at the Center,

which is located at 401 Taylor Avenue in downtown High Point. The Family Fun Festival will be

a day for families to come together with the support of the community to have fun and spend

time with loved ones. The goal of the event is to capture the energy and fun-loving spirit of High

Point’s youth while creating a friendly environment for family fun.

Dr. Chris Payne, Director of the High Point Center for Children and Families, will speak

at the event. Dr. Payne says she is very excited about the festival. “It’s the perfect time to

celebrate the one-year anniversary of the Center opening while also providing a safe place for

families and their children to relax and have fun for a day,” she said.

-more-

“We are so thankful to the city and community of High Point for being so welcoming to

our organization.”

The High Point Center for Children and Families promotes the health, well-being, and

safety of young children through comprehensive intervention programs including therapeutic

child and parent groups, coached parent-child DSS visitations, parent education and family

strengthening.

###

Backgrounder - Event



FOR MORE INFORMATION CONTACT:

Sarah Bode


336-555-5555

[email protected]

FOR IMMEDIATE RELEASE

High Point Center for Children and Families Hosts Family Fun Festival

• The High Point Center for Children and Families has teamed up with local area sponsors

to host the inaugural Family Fun Festival on April 11, 2015.

• The event will take place at the Center, which is located at 401 Taylor Avenue in High

Point.

• The Family Fun Festival is a day for families to come together with the support of their

community to have fun and spend time with loved ones.

• We want to capture the energy and fun of High Point’s youth while creating a friendly

environment for family fun.

-more-

• Dr. Chris Payne, Director of the High Point Center for Children and Families, will speak

at the event.

• Major Kenneth Shultz from the High Point Police Department will be present as well.

Major Shultz is the liaison between the HPPD and the Victim’s Justice Center, another

component of the High Point Center for Children and Families.

• The festival will have bounce houses, a dunk tank, food and drinks, and other family-

oriented fun activities.

Backgrounder – Dr. Chris Payne




Molly Phalen


508-365-8723

[email protected]


UNCG Professor Plays Major Role in Establishment of New High Point Center

HIGH POINT, NC, Nov. 2014 – The High Point Center for Children and Families and Victim’s

Justice (HPCCFVJ) has hit the ground running under the leadership and vision of Dr. Chris

Payne, Director of the Center for Youth, Family, and Community Partnerships at UNC

Greensboro.

Payne, a Research Professor and Chair of the Parenting, Early Childhood and School Success

Section at the University of North Carolina Greensboro has over 30 years of experience in

educational administration, research and academe. Her experience and leadership qualifies her to

direct and guide the newly established High Point Center for Children and Families and Victim’s

Justice.

“The center is a place for new beginnings, no matter who you are or where you have been”

-more-

Payne says. “In my years of experience every parent and child deserves a healthy relationship

and bond to allow for positive growth and development. Sound structure, a welcoming

environment and available resources can make all the difference to someone.” Dr. Payne’s goal

is to make the center a home for those who need and a fresh start to those who choose it.

Payne’s background in early childhood success and development makes her an ideal leader in

illustrating HPCCFVJ’s vision for safety, advocacy and preparation. She has accomplished and

developed model school-based programs for children, providing consultation, training and

evaluation services.

Dr. Chris Payne received her B.A. in Early Childhood and Intermediate Education from Pfeiffer

College, and her M.Ed. and Ph.D. in Child Development and Family Relations from the

University of North Carolina Greensboro.

The High Point Center for Children and Families and Victim’s Justice is committed to promoting

the health, well-being & safety of all people, all ages and all backgrounds. Located at 401 Taylor

Avenue High Point, NC, the center’s doors are always open to helping change lives.

###

Backgrounder – Major Kenneth Shultz




Molly Phalen


508-365-8723

[email protected]


High Point Police Major Plays Major Role in Establishment of New High Point Center

HIGH POINT, NC, Nov. 2014 – The High Point Center for Children and Families and Victim’s

Justice (HPCCFVJ) opened April 2, 2014 through the helping hands and dedication of Major

Kenneth Shultz of the High Point Police Department.

Shultz, a dedicated member of HPPD has teamed up with University of North Carolina at

Greensboro research professor, Dr. Chris Payne in establishing the High Point Center for

Children and Families and Victim’s Justice.

“Domestic violence is not an option for families nor should it ever be a question.” Shultz says.

“Every child deserves stability, love and structure. The High Point Police department is working

diligently to remove this crime from homes and to eliminate it from our community.”

-more-

Shultz and Payne are utilizing their extensive backgrounds to come together to solve this stoppable issue of domestic violence. “This center provides us with a further opportunity to break the cycle of violence,” Shultz says.

Major Kenneth J. Shultz, currently serves as the Chief of Staff for the Major Crimes Deterrence

and Prevention Division at the High Point Police Department, located at 1009 Leonard Avenue,

High Point, NC.

The High Point Center for Children and Families and Victim’s Justice is committed to promoting

the health, well-being & safety of all people, all ages and all backgrounds. Located at 401 Taylor

Avenue High Point, NC, the center’s doors are always open to helping change lives.

###

Radio PSA Script – 30 Second



Radio Public Service Announcement


April 6, 2015


Name: Mason Brown

Title: Public Relations Coordinator

Cellphone: 336-‐555-‐5555

Email: [email protected]

HPCCF Fall Festival, Length (30 Seconds), April 6-‐11, 2015

The High Point Center for Children and Families wants YOU to join them in celebrating

one year of building a stronger community, at this year’s Family Fun Festival. Bring your friends

and families to 401 Taylor Avenue on Saturday April 11th from 3-7pm to experience a warm

sunny day with a great community, delicious food, and fun filled activities for people of all ages.

So come on down and join the HPCCF in celebrating the fun, joy, and safety of a strong

community.

###

Media Name

Editor Name

Mailing Address Telephone Email

ABC 45 WXLV

3500 Myer Lee Dr Winston-Salem NC, 27101

(336) 723-8217

FOX 8

2005 Francis St. High Point, NC 27263

(336) 841-8888

[email protected]

High Point Enterprise

Vickie Knopfler

PO Box 1009 High Point, NC 27261

(336) 888-3601

[email protected]

Jamestown News

Ogi Overman

PO Box 5762 High Point, NC 27262

(336) 841-4933

[email protected]

Thomasville Times

Lisa Wall

210 Church Ave High Point, NC 27262

(336) 888-3590

[email protected]

Time Warner Cable

118 State Avenue High Point, NC 27265

(336) 274-8042

107.5 KZL

Matt Wells

192 E. Lewis Street Greensboro, NC 27406

(336) 274-8042

Media List

Financially Feasible

Catering: The HPCCF is a non- profit organization and will need to seek donations and sponsorships to fund this event. By reaching out to these sponsors it is our goal to have enough food pledged through sponsorships and donations to feed 100 families. In order to remain cost effective to our sponsors in we will be asking 10 different sponsors to share the cost of this event. Although relatively inexpensive these pledges will provide great food and memories for local families while providing exposure and promotion for their business in our community. We will be using a variety of well known sponsors throughout High Point, NC, examples of which include: Barberitos, Dominos, Panera, and Ben and Jerry’s Attractions: We plan to use the same method of finding sponsors to secure a bouncy castle/ bouncy house for our event. Through their sponsorship the host company will receive exposure and free publicity that are likely to increase business in the future. Location: The location will be at HPCCF so there will be no cost. The hope and goal for this event is to be fully sponsored, or to a minimal cost.

Planning Timetable March 2015 Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Ask Sponsors to be apart of event

Check on save the dates from the print

1 2 3 4 5 6 7 Pick up save

the dates Label save the dates

Send out the save the dates

8 9 10 11 12 13 14

15 16 17 18 19 20 21

Check on

Sponsors

Planning Timetable

April 2015 Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7 Send out PR

Release Play 1st radio RSA

Playback RSA Playback RSA Playback RSA Set up location for event

Playback RSA Set up location for event

Playback RSA Family Fun Festival 3-‐7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

PR Writer’s Guide

The Public Relations Writer’s Guide

As a public relations writer, you need to determine some basic information about an assigned tactic before you begin to write. This should ensure your understanding of the client’s needs. It might be helpful to review these items with the client (or your instructor) if you have concerns or questions. Please complete this form before you begin most assignments. Several times during the semester you will be asked to hand your Guide in with your work. • What kind of public relation tactic has the client requested of you? Public Relations event planning kit 2. What form of media is this tactic? Circle One: Paid Earned Owned 3. Briefly describe the problem or opportunity that leads you or the client to select this

tactic. The HPCCF is holding a Fun Family Festival to recognize the first full year of the center. Also, trying to get more families and businesses in the area involved. 4. What is the purpose or objective of this tactic? HPCCF wants to get everyone in the community involved, and know that the center has open arms to anyone who is interested. 5. How will you and the client determine whether this purpose was accomplished? If the festival is able to attract about 100 families from the City of High Point, and get more support in the community. 6. Describe the target audience/ publics for this tactic. Different leaders, sponsors, families, and anyone interested in helping the center. 7. If this tactic relies on gatekeepers, please describe them.

Editors of the different medias including radio, TV and newspapers. 8. List the key message you need to convey through this tactic. HPCCF is a holding this Family Fun Festival to welcome everyone in the High Point community to recognize the center, and feel welcomed to experience everything it has offered. 9. List any limits or constraints the client has placed on this tactic. -Deadline -Financial -Creation of Invitation -Draft Speech

12/9/14&

1&

High&Point&Center&for&Children&and&Families&Presents:&&

&

Family Fun Festival April&11th,&2015&

401&Taylor&Ave,&High&Point,&NC&27260&By:&Grace,&Sarah,&Molly,&and&Mason&

&&

The&purpose&of&the&High&Point&Center&for&Children&and&Families&Fun&FesKval&is&to&foster&a&sense&of&community,&drawing&together&

support&and&creaKng&awareness.&The&event&is&to&capture&the&energy&and&fun&of&High&Point’s&youth&while&creaKng&an&environment&for&

family&fun.&&

Purpose&of&Event&

Date,&Time,&and&LocaKon&

•  Date:&April&11,&2015&•  Time:&3:00&p.m.&–&7:00&p.m.&

•  LocaKon:&High&Point&Center&for&Children&and&Families&

•  &&&&&&&&&&&&&&&&401&Taylor&Avenue&High&Point,&NC&27262&

• & &&&&Phone:&(336)&887.&7803&

Target&Audience&

•  We&hope&to&aXract&50&to&100&families&from&the&High&Point&Community.&We&are&prepared&and&equipped&to&welcome&as&many&families&as&possible.&As&displayed&in&the&center’s&Ktle,&the&target&audience&is&children&and&families.&This&creates&an&easy&target&for&the&event&however&we&would&like&to&further&expand&the&target&audience&to&include&community&leaders&and&figures.&&&

12/9/14&

2&

High&Point&Center&for&Children&and&Families&

•  This&year’s&inaugural&family&fesKval&will&be&held&at&the&heart&of&it&all,&The&High&Point&Center&for&Children&and&Families.&The&month&of&April&is&significant&for&the&center&as&it&marks&the&one&year&anniversary&of&its&opening.&To&honor&the&accomplishments&and&to&bring&focus&to&the&Center,&they&are&opening&their&doors&and&grounds&to&celebrate&the&High&Point&community.&

401$Taylor$Avenue,$High$Point,$NC$27262$

Brochure&

Brochure&

•  back&

Venders'

•  Barberitos'(336)&884^&1285&•  Ben'&'Jerry’s&(336)&856^&2178&•  Dickey’s&(336)&905^&7777&•  Domino’s&(336)&841^&2115&•  East'Coast'Wings'&'Grill&(336)&869^&1185&•  Jersey'Mike’s&(336)&885^&3970&•  Jumoka&(336)&858^&5594&•  Panera&(336)&812^&4593&•  Sheetz&(336)&841^&8900&•  Sweet'Josephine’s&(336)&883^&8121&

12/9/14&

3&

PromoKonal&Release& Event^&Backgrounder&

•  The&High&Point&Center&for&Children&and&Families&has&teamed&up&with&local&area&sponsors&to&host&the&inaugural&Family&Fun&FesKval&on&April&11,&2015.&&

•  The&event&will&take&place&at&the&Center,&which&is&located&at&401&Taylor&Avenue&in&High&Point.&

•  The&Family&Fun&FesKval&is&a&day&for&families&to&come&together&with&the&support&of&their&community&to&have&fun&and&spend&Kme&with&loved&ones.&

•  We&want&to&capture&the&energy&and&fun&of&High&Point’s&youth&while&creaKng&a&friendly&environment&for&family&fun.&&

Chris&Payne^&Backgrounder&

12/9/14&

4&

Major&Kenneth&Shultz^&Backgrounder& Radio&PSA&mockup:&

•  The&High&Point&Center&for&Children&and&Families&

wants&YOU&to&join&them&in&celebraKng&one&year&of&

building&a&stronger&community,&at&this&year’s&

Family&Fun&FesKval.&Bring&your&friends&and&

families&to&401&Taylor&Avenue&on&Saturday&April&

11th&from&3^7pm&to&experience&a&warm&sunny&day&

with&a&great&community,&delicious&food,&and&fun&

filled&acKviKes&for&people&of&all&ages.&So&come&on&

down&and&join&the&HPCCF&in&celebraKng&the&fun,&

joy,&and&safety&of&a&strong&community.&

Finance&

•  The&HPCCF&is&a&non^&profit&organizaKon&and&will&need&to&seek&donaKons&and&sponsorships&to&fund&

this&event.&By&reaching&out&to&these&sponsors&it&is&

our&goal&to&have&enough&food&pledged&through&

sponsorships&and&donaKons&to&feed&100&families.&

In&order&to&remain&cost&effecKve&to&our&sponsors&

in&we&will&be&asking&10&different&sponsors&to&share&

the&cost&of&this&event.&Although&relaKvely&

inexpensive&these&pledges&will&provide&great&food&

and&memories&for&local&families&while&providing&

exposure&and&promoKon&for&their&business&in&our&

community&&

Public&RelaKons&TacKc&

•  What'kind'of'public'relaEon'tacEc'has'the'client'requested'of'you?''$Public$Rela?ons$event$planning$kit$$

•  What'form'of'media'is'this'tacEc?''$Earned$vs$Owned$

•  'What'is'the'problem'or'opportunity'presented'before'you?'$A$chance$to$celebrate$a$year$of$successful$opera?on$$for$the$Center$while$providing$benefits$for$our$$community$and$further$opportuni?es$to$local$$businesses.$

12/9/14&

5&


•  What'is'the'purpose'or'objecEve'of'this'tacEc?'$To$gain$awareness$and$exposure$for$the$HPCCF$$in$order$to$reach$and$change$more$lives$in$our$$community.$

•  How'will'you'rate'your'success'with'this'tacEc?'$If$over$75$families$aOend$the$fes?val,$or$over$200$$people,$The$penetra?on$of$this$event$has$been$a$$success.$


•  Target'Audience'&Families,$children,$and$young$adults$

•  Publics'& &internalPShareholders,$Employees$

$externalP$AOendees,$Sponsors,$Community,$$Media,$Local$Government,$General$Publics$$


•  Gatekeepers'$Editors$of$medias$including$radio,$TV$and$$Newspaper$

•  Key'Message'$HPCCF$is$a$holding$this$Family$Fun$Fes?val$to$$welcome$everyone$in$the$High$Point$community$$to$$recognize$the$center,$and$feel$welcomed$to$$experience$everything$it$has$offered.$$

•  Are'there'any'limits'or'constraints?'$Deadline,$finding$financial$sponsorship$

&

“Progress Report” #1

Team Members: Sarah Bode, Mason Brown, Molly Phalen & Grace Weaver Report Details 1. Place, Date and Time of This Week’s Team Meetings

! Where: NQSC ! When: Date- November 25, 2014 Time: 5:25 – 6:40

2. Attendance (list by name) Members attending

Molly Phalen & Sarah Bode Members excused

Members absent Mason Brown & Grace Weaver

3. Discussions and Decisions Reached (Record specifics of discussions and

what the team decided.) • Table of contents created • Basic layout of booklet created • Decision to use Molly’s logo but edit it to match the new title of the center

-HPCCF 4. Assignments (Identify individuals who agreed to take on specific

assignments and when these would be completed. This serves to remind team members of their assignments.)

This was our first meeting with only two out of the four members present so we are waiting until we can meet as a group next Tuesday in class to begin assigning tasks. Our only task is for Molly to type up and send the drafted table of contents to all of the group members.



! Where: NQSC ! When: Date- December 2, 2014 Time: 5:25 – 7:05


Sarah Bode, Mason Brown, Molly Phalen & Grace Weaver Members excused

Members absent


what the team decided.)

• We reviewed and discussed the proposed table of contents • We began drafting the format of each page • Discussed the details we wanted to include that would serve as the

foundation of the event. 4. Assignments (Identify individuals who agreed to take on specific


• Mason created the event map and directions using adobe • Molly redesigned the logo



! Where: Centennial 822 ! When: Date- December 4, 2014 Time: 5:00 – 7:00


Sarah Bode, Molly Phalen & Grace Weaver Members excused

Members absent Mason Brown


what the team decided.)

• We completed pages 1-6 of our table of contents

o Event Purpose and Goal

o Date, Time and Location

o Target Audience

o Location of Event

o Event Flyer

o Save the dates 4. Assignments (Identify individuals who agreed to take on specific


• Molly & Grace: complete save the date • Mason: complete the map • Sarah: Backgrounder





Molly Phalen & Grace Weaver Members excused

Sarah Bode Members absent Mason Brown


what the team decided.) • No new decisions were made; we just continued to work on crossing off

task from our table of contents. 4. Assignments (Identify individuals who agreed to take on specific


• Molly: Save the Date, Event Brochure & Community Flyer • Grace: Creating a list of Vendors



! Where: Centennial 822 ! When: Date- November 25, 2014 Time: 5:00 – 8:00


Sarah Bode, Molly Phalen, Grace Weaver Members excused

Members absent Mason Brown


what the team decided.) • No new decisions were made; we just continued to work on crossing off

task from our table of contents. 4. Assignments (Identify individuals who agreed to take on specific


• Molly: Booklet layout and adjustments • Grace: Media List • Sarah: Backgrounder • Sarah & Grace: Draft Speech





Sarah Bode, Mason Brown, Molly Phalen, Grace Weaver Members excused

Members absent


what the team decided.) • No new decisions were made; we just continued to work on

crossing off task from our table of contents. 4. Assignments (Identify individuals who agreed to take on specific


• Molly: Booklet layout and adjustments, media list edits • Grace: Financial Report, PR Writer’s Guide • Mason: Map, 30 Second PSA, Powerpoint slides





Mason Brown, Molly Phalen, Grace Weaver Members excused

Sarah Bode Members absent


what the team decided.) • Completion of the project/booklet

4. Assignments (Identify individuals who agreed to take on specific


• Molly: Booklet layout, Backgrounders, printing & binding • Grace: Financial Report • Mason: Powerpoint slides, Planning Table

com 3335 final project

Documents

high point center

high point community

location of event

event brochure

event purpose

event flyer

taylor avenue high point

families fun festival