9 hootsuite social media management alternatives
TRANSCRIPT
Hootsuite Competitors
9 Other Social Media Management Alternatives to Consider
1. Buffer
Price: $25-250 per month
In only five years since Buffer was founded, they have gained over two million active users, which include brands like About.com, Fortune, and Business Insider.
Buffer Differentiators:
• All plans include five or more team members
• The ability to schedule posts to your Pinterest account
• RSS feed integration for all plans
2. Sprout Social
Price: $59-500 per month
Sprout Social helps you draft, schedule, queue, and post messages, as well as allowing you to assign and manage tasks among team members and measure your performance.
Sprout Social Differentiators:
• 30-day free trial• In-depth analytics connected with
Google Analytics• Brand monitoring• Reporting capabilities at no
additional cost
3. Viralheat
Price: custom
Viralheat has over 20,000 active users and a wide range of integrated social networks, including Pinterest, Instagram, Tumblr, and Glassdoor.
Viralheat Differentiators:
• Access to custom number of connected social media accounts
• Ability to customize number of users• Acquisition by Cision may allow for
larger R&D investments and product development
4. SocialOomph
Price: $0-$35 per month
Originally a Twitter focused solution, in 2009 SocialOomph expanded into additional networks like Facebook, LinkedIn, RSS feeds, blogs.
SocialOomph Differentiators:
• Schedule and publish blog posts from unlimited blogs
• Advanced DM management to filter out spam
• Unlimited accounts- even with free version
• Offers a WYSIWYG editor• Auto-respond functionality
5. Tweetdeck
Price: free
This completely free service allows users to manage an unlimited number of Twitter accounts. You can organize lists, searches, and activities, as well as searching topics, events, and hashtags with filter options.
Tweetdeck Differentiators:
• Can be downloaded as desktop software
• No limit to the number of Twitter accounts
• Option to set up audio & pop-up notifications
• Completely free• Can easily be combined with Buffer
6. Sprinklr
Price: custom
Sprinklr is a cross-channel social media management solution that is constantly growing and improving.
Sprinklr Differentiators:
• Social content includes Facebook apps, polls, quizzes, social ads and web apps
• Content translation available for international reach in over 70 languages
• In-depth analysis with customized and exportable reports
• Goes beyond just posting content – monitor and listen to all your social channels
7. SocialPilot
Price: $0-$9.99 per month
SocialPilot helps you automate postings across multiple accounts. For companies selling prodcuts online, it will help you automate product additions and updates on various sites.
SocialPilot Differentiators:
• Easily integrate you iOS App Store & Google Play Store accounts
• Totally flexible schedules for posting and campaigns
• Google Chrome plug-in with Bitly integration
• 300+ supported apps
8. Send Social Media
Price: $39-$99 per month
Send Social Media allows users to bring together social media, email, and SMS technologies to help you grow your business, monitor your brand, and track results.
Send Social Media Differentiators:
• Ability to combine social media, email, and SMS capabilities in one single platform
• In-depth analytics and monitoring for additional social networks such as Yelp and City Search reviews
9. Salesforce Marketing Cloud Social Studio
9. Salesforce Marketing Cloud Social Studio
Price: $1,000-$12,000 per month
Salesforce Marketing Cloud is a premium product that goes far beyond just social media content publishing.
Salesforce Social Studio Differentiators:
• Publish custom content on Facebook and advertise on Twitter
• Send customers a discount when they’re near your store through push notifications
• Build a single view of your customers and integrate that with sales and service cloud apps
• Workflow rules to route tasks to different team members
Bonus Hootsuite Alternatives
NetbasePublish or schedule timed messages, photos, videos, or URLs on multiple social channels or assign tasks to appropriate team members. See live updates and mentions on social and keep a close eye on the intensity of chatter surrounding your brand, monitor emerging topics, and track against competitors in real-time. Netbase supports 42 languages, hosts single sign on functionality, and provides an onboarding team for implementation.
TracxBest for enterprise companies with large social media teams, Tracx allows you to create and publish content from a central location for simpler workflows and utilize their ‘Geo Heat Map’ to target campaigns on a location level. Benchmark each of your accounts to determine highest performance. Find buyers actively seeking the products you sell on social and send leads to the Sales team.
SpredfastAllows for content publishing, social marketing and activity calendaring, and social listening and analytics. Spredfast easily integrates with Omniture, Google Analytics, Brandwatch, Crimson Hexagon, and more for deeper analysis and trends. They also provide a customer success team for help, scalable training, content strategy consulting, and customized ideation workshops.
Meet EdgarThis 100% self-funded organization is not your typical startup. Created in 2014, Meet Edgar helps you prevent your social media updates from going to waste by cataloging your updates into a library for later usage. Edgar categorizes status updates to help you engage with followers by customizing your schedule so you ask questions at times when you’ll be more likely to receive responses, promote your site at times when you’re more likely to get shares, and find times to share links that may result in higher click-levels.
Originally written by Jennifer Gerhard,the full post can be found here