statistical reporting in hootsuite · what is it? wikipedia: „ hootsuite is a social media...

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Elias Kärle - November 24th, 2014 – OC Seminar

Statistical reporting in Hootsuite

www.sti-innsbruck.at

Outline

1. Hootsuite

2. Statistical reporting

3. Demo


1. Hootsuite

• Founded: 2008, Vancouver Canada• Founders:

Ryan Holmes (CEO),Dario Meli,David Tedman

• Name: /ˈhuːtˈswiːt/Etymology maby from french: tout de suite?

• Launched: December 2008• Users: > 9M in > 175 countries (August 2013)• Employees: > 400 (July 2014)• Business model: “freemium”


1. Hootsuite

What is it?Wikipedia: „Hootsuite is a social media management system

for brand management “

What platforms are supported?


1. Hootsuite - Platform



Engagement• Multi channel dissemination to more than 25

channels• One-click reply• Scheduled social messaging

• Manual scheduling• Auto scheduling

• Save responses• Audience targeting

• Location• Language• Demographic

• Automatic blog post sharing



Listening• Monitor emerging trends

• Visualize• Compare

• Custom streams to follow relevant conversations

• Geolocated search on conversations• Filter by language• Visualize business metrics• Identify influencers and sort them in lists

trending keywords with conversation maps



AnalyticsJanuary 2014 acquisition of uberVU

• Realtime insights• Social demographics visualization• Measure sentiment metrics• Social influencers identification• Resonating content identification• Detailed social reporting



Collaboration• Manage organizational structure• Assing permission levels• Create taskts and assignments• Content approval measurements• Avoid duplicate work• Reduce emails and meetings by

dashboard communication



Security• Secure all social accounts• Employee permission management• Mobile device security• Security notifications• Double approval system to avoid

wrong posts on wrong accounts• Regulation standards implemented


1. Hootsuite – other products

• Hootlet– Chrome plugin

• More than 100 apps– Flickr– Flipboard– Magento– Soundcloud– Xing

• Mobile Apps for Android & iOS• uberVU via Hootsuit• Campaigns (Photo, Video, Text,... )Screenshot: http://www.thesocialmediahat.com/sites/default/files/hootlet-button.20120310000513.jpg


2. Statistical reporting – Hootsuite Analytics

Image by hootsuite.com

Why analytics?• Popularity

• Trends

• Demographics

• Geographics

• Effectiveness


2. Hootsuite Analytics

What can be analyzed?• Twitter brand mentions• Twitter follower groth• Facebook Likes and demographics• Overlay social link clicks and website visits from Google• Sentiment analysis

Integration of:• Google Analytics• Facebook Insights• Ow.ly URL tool



Example:

Pictures by: http://twirp.ca/2013/08/understanding-the-free-analytics-report-in-hootsuite/



Example:

Pictures by: http://www.portent.com/blog/analytics/new-hootsuite-analytics.htmand http://www.onbile.com/info/analyze-your-social-networks-with-hootsuite/

• PDF report export• Custom logo• Custom contact

info



Sentiment analysis“Sentiment refers to the emotion behind a social media mention. It’s a way to

measure the tone of the conversation—is the person happy, annoyed, angry?”

Autmatic sentiment analysis for 52 languages: uberVU

Pictures by: http://blog.ubervu.com/ubervu-now-automatically-detects-sentiment-in-5-languages.html



Sentiment analysis

Since October 2013cooperation with Brandwatch• Brandwatch monitoring within Hootsuite Dashboard• Advanced Data Gathering: more than 70M sources• More advanced social media monitoring• Advanced sentiment analysis• More languages and NLP for each


3. Demo

• Demo...

statistical reporting in hootsuite · what is it? wikipedia: „ hootsuite is a social media...

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