8 Must Have Facebook Strategies to Build Your Business

By Andrew Collinson

http://www.sixfigurementorshq.com

A face book fan page is now essential for any business. Facebook still remains a social media platform but given the amount of traffic it gets, no business can ignore it. It can be a two edged sword though because once you are up there people are going to tell the world what they think of you good or bad. But if your company is committed to excellence then you have nothing to fear do you? Facebook now has an Alexa ranking of 2,second only to Google so if you want traffic then you must go to where the traffic is. It is important to keep your personal Facebook profile separate from your business and with Fan Pages you can achieve this. So what are the best ways to optimize your Fan Page profile? 1.Decide on a suitable name for your Fan Page. Choose well because once it is set you will start to accumulate SEO points. Change it and you will go back to zero. I recommend a name that incorporates your company name and something about what you do. Facebook incorporates the name in the page title,which of course carries great weight with Google. 2.Make sure you utilize to the static FBML application, which allows you to insert your own web page and web form into your Fan Page Profile. In effect your Fan Page becomes and extension of your website or blog. FBML is Facebook's version of HTML and you can just cut and paste a webform onto your Fan Page making it a very powerful tool. 3.Use the information tab to include keyword rich content that describes your business and back linking to your company website. 4.Ensure your are regularly updating your wall with both valuable content as well as promotional links to your company website . Content is going to get you more traffic , so always think in terms of what information a prospective customer needs . Most of the time they want honest advice about a problem they have not a sales pitch, so give them quality content that pre-sells them on your business.

5.Make sure you get people linking to you as the more inbound links the better you SEO ranking. You should know that once you have 25 other Facebook followers you get to choose your URL . Up to this point your URL is facebbok.com/ …………followed by a long series of numbers which is impossible to remember. It would not look good on your business card. Once you have your 25 fans you can amend your URL to whatever you want, provided no one else has it of course. 6.Mix up your content. Don't just use words upload video and pictures too.With pictures use descriptions with your chosen keywords. 7.As well as liking your fan page, get your fans to post comments on your wall. The links between your page and theirs will be seen by Google as a thumbs up for your page. This can only mean a better page ranking. 8.In the manage settings section you can decide which page people land on when they come to your Fan Page. Most likely you want them to go to a page with a "Like" button that once clicked gives the reader access to an opt in box. Implement these strategies and you will get more traffic to your website. Now sign up for the Six Figure Mentors Internet Marketing Boot Camp at

http://www.sixfigurementorshq.com

or visit my blog at

http://whoisandrewcollinson.com