facebook marketing strategies – top 10 list

40

Upload: lawrence-tam

Post on 14-Jul-2015

926 views

Category:

Social Media


1 download

TRANSCRIPT

Page 1: Facebook Marketing Strategies – Top 10 List
Page 2: Facebook Marketing Strategies – Top 10 List

Top-notch Facebook marketing strategies are designed to go beyond the norm of just getting fans. These tips are meant to attract the

Best, Most Engaging and Active

fans to your page.

Lawrence Tam - www.LawrenceTam.net

Page 3: Facebook Marketing Strategies – Top 10 List

Using proper Facebook Marketing Strategies will bring you fans that are more likely to

● Purchase from you ● Share your content ● Recommend your status updates,

products and services and ● Continue to bring in more fans.

Page 4: Facebook Marketing Strategies – Top 10 List

Creating Facebook marketing strategies are not for the faint of heart – they are for businesses that are ready to take their Facebook fan page to the next level.

These kind of Facebook marketing strategies takes time, but for persistent businesses, they can be rewarded with a very active, thriving and profitable Facebook fan page.

Page 5: Facebook Marketing Strategies – Top 10 List

Create Epic Content#1

Facebook Marketing Strategies

Page 6: Facebook Marketing Strategies – Top 10 List

Many businesses post stats about their sales or put up promotional ads.

They wonder why their page never gets any traction.

Page 7: Facebook Marketing Strategies – Top 10 List

killer status updates that get people talking, blow-your-mind stats graphed out in an infographic, videos that people can’t help but watch and share, and links to very informative or helpful blog posts.

Epic contentmeans the best possible content you can create:

Page 8: Facebook Marketing Strategies – Top 10 List

This should all be made for your target market and as time goes on, tweaked to match the preferences of your growing fan base.

Page 9: Facebook Marketing Strategies – Top 10 List

Ask, Ask, Ask#2

Facebook Marketing Strategies

Page 10: Facebook Marketing Strategies – Top 10 List

If you are delivering excellent content, it will be easier to get your fans to simple things to help you create more engagement.

Page 11: Facebook Marketing Strategies – Top 10 List

Asking them to like, share, or comment is one of the most common ways to get engagement.

Asking them to click on links, watch videos or to read your posts is a great way to put that extra intent in your posts.

Page 12: Facebook Marketing Strategies – Top 10 List

Studies show that if you put out two updates on your page, where one has a call to action and the other does not, the one with the call to action will get more engagement.

Page 13: Facebook Marketing Strategies – Top 10 List

Get Warm & Fuzzy#3

Facebook Marketing Strategies

Page 14: Facebook Marketing Strategies – Top 10 List

In essence, share something about your personal life. I am not talking about trips to the grocery store, I mean something that you are proud of.

Do you paint?

Page 15: Facebook Marketing Strategies – Top 10 List

Share your finished work on Facebook. Post a picture of your new Christmas tree.

Inject a little bit of you into your business.

Page 16: Facebook Marketing Strategies – Top 10 List

Encourage Engagement by Everyone#4

Facebook Marketing Strategies

Page 17: Facebook Marketing Strategies – Top 10 List

Every day, when you see a comment, like or comment in return.

When your fan base explodes, it will be more difficult, but keep engaging as much as possible.

Page 18: Facebook Marketing Strategies – Top 10 List

While you are engaging with people, you also want fans to be engaging with each other. You will want your Facebook page to turn into your business’ “living room” where people come to chat with each other.

Mention a fan in a status update, feature a fan’s accomplishments or show off a fan’s work to get people talking.

Your fans will love it.

Page 19: Facebook Marketing Strategies – Top 10 List

Make it Fun for Fans to Buy or Subscribe#5

Facebook Marketing Strategies

Page 20: Facebook Marketing Strategies – Top 10 List

Contests, sweepstakes, coupons, discounts, all make for great ways to get your fans excited about buying from you.You can also run contests or promos to get them to subscribe to your list, recommend their friends or to share your statuses.

Page 21: Facebook Marketing Strategies – Top 10 List

Having good Facebook marketing strategies doesn’t have to be all serious.

The people you are targeting are just that… people; So provide fun and entertainment.

Page 22: Facebook Marketing Strategies – Top 10 List

Have a Vision for Your Facebook Fan Base#6

Facebook Marketing Strategies

Page 23: Facebook Marketing Strategies – Top 10 List

This is one step up from marketing to your target audience. This is about creating a community on Facebook that contributes to the page and helps each other in the process.

Page 24: Facebook Marketing Strategies – Top 10 List

Or do you want open, respectful discussions about things that you and your fans care about?

Do you want a community that you mindlessly advertise to?

Page 25: Facebook Marketing Strategies – Top 10 List

Do you sell recycling bins and want to create a community of green activists?

Or do you want your community to talk about the best ways to recycle or upcycle – sharing pictures, tips, videos and more?

Page 26: Facebook Marketing Strategies – Top 10 List

Your Facebook fan page can really become a catalyst for change.

Part of having good Facebook Marketing Strategies is knowing everything you have to offer and how it’s going to look like to your follower. The vision will provide you with the ability to tell the story to those ready and following our content.

Lawrence Tam - www.LawrenceTam.net

Page 27: Facebook Marketing Strategies – Top 10 List

Engage with Other Pages and Profiles#7

Facebook Marketing Strategies

Page 28: Facebook Marketing Strategies – Top 10 List

Leaving the nest once in a while to go out and share your comments and likes is a great way to build appreciation among others on Facebook.

Page 29: Facebook Marketing Strategies – Top 10 List

Choose profiles or pages similar to yours. Do this on a consistent basis and you will find a spike in fans on your own page.

This is one of many great Facebook Marketing strategies because you are pulling traffic from active pages and showing people there that you also have relevant content that is helpful to them.

Page 30: Facebook Marketing Strategies – Top 10 List

Host an Event#8

Facebook Marketing Strategies

Page 31: Facebook Marketing Strategies – Top 10 List

You can do pretty much anything online nowadays. If your Facebook fans are spread to the four corners of the earth, how about hosting an online event?

Lawrence Tam - www.LawrenceTam.net

Page 32: Facebook Marketing Strategies – Top 10 List

You can do a Q and A, Google Hangout with guests, a live broadcast and more. Get creative and see what really gets your fans excited.

Page 33: Facebook Marketing Strategies – Top 10 List

Team Up with Other Businesses or Leaders

#9 Facebook Marketing Strategies

Page 34: Facebook Marketing Strategies – Top 10 List

Combine two Facebook profile styles and cross post, share or host an event.

Page 35: Facebook Marketing Strategies – Top 10 List

Guest blog on their blog, or have them guest blog on yours, and share that on your wall. Host a joint contest, do a review together, or record a conversation or interview. Share on each other’s fan pages to get even more leverage to you and your business.

Lawrence Tam - www.LawrenceTam.net

Page 36: Facebook Marketing Strategies – Top 10 List

Monitor, Track, Watch#10

Facebook Marketing Strategies

Page 37: Facebook Marketing Strategies – Top 10 List

Doing all of these different Facebook Marketing Strategies with your fan page is great, but you will want to track your results. This is the number crunching that will help you see what is converting fans to customers, what is ramping up engagement and what just isn’t working.

Page 38: Facebook Marketing Strategies – Top 10 List

This will help you fine-tune your efforts so that you get the most bang for your buck. You can use Facebook analytics and you can also use Google Analytics to get really detailed information. Part of doing good Facebook Marketing Strategies is just that, a strategy. So ensure to really check the analytics. A good business person understands the importance of data and using it the right way.

Page 39: Facebook Marketing Strategies – Top 10 List

Most of these ten points can be used daily, while others can be used weekly or monthly. Use them correctly, and you can really see your Facebook community take off. If you have a great community, you can actually release a lot of great content that will help others.

Facebook marketing strategies

in a nutshell.

The community will pick up some of the slack by sharing and engaging on your page. Take action and use these Facebook marketing strategies to create more sales and conversions in the long run. It also helps build your online presence which is always a plus.

Page 40: Facebook Marketing Strategies – Top 10 List

So tell me, which these Facebook Marketing Strategies do you like and which one will you try next?

If you would like to learn more about marketing with Facebook… I recommend diving into marketing and business online and read the full blog write up by clicking hereLawrence Tam - www.LawrenceTam.net