6 things your website needs to get more clients
TRANSCRIPT
6 Things Your Website Needs To Get More Clients
Tyler Horvath
IntroductionsWho we are and what we do
Tyler Horvath
tytonmedia.com
CEO
Getting StartedYour website is the front door to your online business. When a customer visitors your website, they make a split-second decision whether they are going to buy from you or
not.
Responsive Web Design
Good CTAContact Form
SEO
Blog (Content)
Contact information
Fast Website
Responsive Web DesignHaving a website that works on all devices is the most critical thing you need in order
to get more clients
94% of people cited web design as the reason they mistrusted or
rejected a website.
Without having a mobile-friendly website, you cannot rank on the first page of Google, which means you are losing out on potential clients who are looking for your business.
To check if your current website is mobile friendly, use Google’s Mobile-Friendly Test tool to see if your website adheres to the latest mobile standards.
Contact InformationHaving your phone number, email, address on your website is the connection between
the online world and your business.
44% of website visitors will leave a company’s website if
there’s no contact information or phone number.
• Including your detailed contact information on your website can get more clients calling and emailing your business.
• Make sure that your contact info is in multiple places so that its easy to find. It should also be up-to-date and clear on how they should contact you.
• You should have a contact number in the header, footer and on the contact page of your website so their is no confusion on what your number is and how to contact your business.
Contact FormIf you are trying to get more clients online, then having a contact form on your
website is vital.
• Having a contact form on your website will allow any customer to get in touch with you (converting them from users to leads).
• Users are more likely to fill out a contact form for YOU to contact THEM. I mean, you are the one trying to get their business, right?!
Good Call-To-ActionCTA stands for Call-to-Action and should be an important part of your website. The
CTA is the instruction to the user to take an action on your website.
• Figuring out what your call-to-action should be matters on what your business does and its end goal.
• The CTA is what instructs the user to click and fill out the form to get more information about your services.
• Having a good CTA on your website will increase the amount of potential clients requesting more information or buying products on your website.
SEOSearch Engine Optimization is the methodology of getting more website visitors
through search engines. SEO is one of the best investments you can make into your website and online presence.
When your website ranks in Google for your Businesses keywords, you will see more potential clients coming to your website, looking for your exact services.
Having a fast website and creating good quality content in your niche can boost your rankings to the next level.
Fast WebsiteA website that loads fast will rank higher in Google and bring in more clients to your
website.
Any speed under 3 seconds may hurt both your Google rankings as the ability to get more clients online.
Try this website speed test by Pingdom that shows how long it takes to load your website and what resources are causing it to load slower.
Blog (Content)Your website is the front door to your online business. When a customer visitors your website, they make a split-second decision whether they are going to buy from you or
not.
Here are some good examples of content you can put on your website to increase clients:• Text• Images• Videos• Diagrams• Graphs• Podcasts• Case studies• Infographics
Try and make one piece of quality content a week on your website and you will see more traffic and more clients!
