10 things every small business website needs
DESCRIPTION
Your website is not an electronic business card, it is not an online brochure--it is a lead generation machine. At least it should be, if you've set it up right and are doing the right things with it. Here are 10 ways to make sure you're getting real results from your business website, and not just the empty promise "if you build it, they will come."TRANSCRIPT
10 Things Every Small Business Website Needs
What Every Small Business Website Needs
What Every Small Business Website Needs
What Every Small Business Website Needs
Your Website is Not Just an Electronic Business Card
What Every Small Business Website Needs
Your Website is Not Just an Online Brochure
What Every Small Business Website Needs
Your Website is a Lead Generation Machine
What Every Small Business Website Needs
Website Marketing → Traffic Traffic → Conversions Conversions → Leads
Leads → Sales
What Every Small Business Website Needs
Conversions Are Why Your Website Exists
What Every Small Business Website Needs
Conversion ExamplesWalk-ins
Phone calls Emails Forms Chat
Email signup Social following
What Every Small Business Website Needs
ConversionsIf the objective is conversions, what does my website need?
10 Things Every Small Business Website Needs
What Every Small Business Website Needs
1. The BasicsDomain name
Logo and images A page for each product/service
Intuitive navigation Attractive design
Clean code Good hosting
What Every Small Business Website Needs
2. AnalyticsGoogle Analytics is free, easy to install,
nuff said.
What Every Small Business Website Needs
3. Mobile VersionResponsive or app, whatever fits.
What Every Small Business Website Needs
4. BlogYes, it’s necessary.
What Every Small Business Website Needs
5. Content Management SystemYour site should be updated frequently.
Sites that are easy to update get updated more frequently.
What Every Small Business Website Needs
6. Contact InfoEverywhere, and easy to find.
What Every Small Business Website Needs
7. Calls to ActionDon’t make it hard for me to become your customer.
What Every Small Business Website Needs
8. Social SubscriptionMake it easy to follow you.
What Every Small Business Website Needs
9. SEO BasicsKeyword strategy
URL structure Title tags H1 tags
Great content High quality links
What Every Small Business Website Needs
10. Email Subscription
What Every Small Business Website Needs
What Every Small Business Website Needs
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