nine things every online newsroom needs

15
9 Things Every B2B Organization’s Online Newsroom Must Have

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Post on 14-Jun-2015

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73% of journalists visit corporate websites to find information. However, many fail to provide the information journalists are looking for. 43% of journalists can't find a company's newsroom. 54% can't find a company's media contacts. 56% can't find press materials of interest. This is a big problem for organizations looking to built brand awareness through the media. William Mills Agency, the leading financial PR firm, recommends nine things that every B2B organization must have on its website.

TRANSCRIPT

Page 1: Nine Things Every Online Newsroom Needs

9 Things Every B2B Organization’s Online Newsroom Must Have

Page 2: Nine Things Every Online Newsroom Needs

What we know…

73% of Journalists Visit Corporate Web Sites to Find Information, but…

43% can’t find a newsroom

53% can’t find media contacts

56% can’t find press materials of interest

Page 3: Nine Things Every Online Newsroom Needs

There are 9 Things That Belong In Every Online Newsroom…

Page 4: Nine Things Every Online Newsroom Needs

1. Case Studies

Because without witnesses, it can be difficult to convince others that your solution does what you say it does.

Page 5: Nine Things Every Online Newsroom Needs

2. Events

Media and prospects need to know where you are if you want them to find you.

Page 6: Nine Things Every Online Newsroom Needs

3. ExecutiveBiographiesMedia need information to validate your qualifications in order to value and include your opinions in their work.

Page 7: Nine Things Every Online Newsroom Needs

4. Executive Photography

Don’t do it yourself!

Hire a professional photographer to take the photo that will be broadcast to thousands of readers or viewers and live forever in print and online.

Page 8: Nine Things Every Online Newsroom Needs

5. Media Contacts

Have direct contact information for your media relations representatives prominently listed for quick access by the media.

Page 9: Nine Things Every Online Newsroom Needs

6. Media Coverage

As with case studies, third-party validation of your company’s solutions speaks volumes.

Page 10: Nine Things Every Online Newsroom Needs

7. Press Kit

Company information should be up-to-date and cater to media preferences in formatting and content

“Just the Facts”

Page 11: Nine Things Every Online Newsroom Needs

8. News Releases

By definition… “News” is “New”

This section should always be kept up to date and anything older than 12 months should be archived.

Page 12: Nine Things Every Online Newsroom Needs

9. RSS Feeds

Help those that are important to your success more easily stay up to date on your

company’s news

Page 13: Nine Things Every Online Newsroom Needs

A good online newsroom should be a visually

engaging, content-rich source of timely, relevant

information about your company and your

industry.

Page 14: Nine Things Every Online Newsroom Needs

When it all comes together, it’s a beautiful thing…

Page 15: Nine Things Every Online Newsroom Needs

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