Advertising and U.S.History

An investigative project

Key points to this project

• What we will be examining• Curricular Goals• The project

Advertising and History

• Advertising haschanged over time

http://advertising.harpweek.com/

<- Early advertising

(Harpers magazine)

Curricular Objectives - Standards• Show how and when advertising started and evolved• Relate changes in advertising to specific historical

circumstances– Industrial Revolution– Transportation– Changing media– Patterns of consumption– Etc.

• Develop critical analysis skills -Regents

Introduction

• Break Students into groups (4-5students) to research one historical timeperiod

• Introduce project research - teachermodeling and introduction to criticism

Research and Development• Each group will be given one era, and must:

– Find 3 adds (from any media) and answer these questions– Explain what was typical or different about ads from that era– Explain how it reflects the times in which it was made

• background of each era and web researchhttp://www.icsd.k12.ny.us/highschool/library/advertisi

ng.html

Project-

• Each group must make a representativeadvertisement to present to the classusing what they have learned. It must:– Be of good quality– Be accurate to the time period researched

• Technology used• Methods of “selling” employed• Reflect the society of that time period

Presentations• Each project will be presented

to the class.• Each group must present-

– Market research- what wasgoing on in that time periodhistorically, what type ofproducts were offered, andhow were they sold?

– Product design- what typeof product would youintroduce? What would beyour target market? Howwould you convince peopleto buy your product?

– Your ad campaign, explainhow you designed it.

1850s-1880’s

• Traveling circus

1890’s-1920’s

1930s-1950s

1930’s-1950’s

1950’s-1980’s

1950’s-1980’s

1950’s-1980’s

Modern

Modern