5 secrets to internet marketing success
TRANSCRIPT
5 Secrets to Internet Marketing
Success
© 2013-2017 SSI DESIGN.
ALL RIGHTS RESERVED. This document is provided without a warranty of any kind, either express or implied, including but not limited to,
the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Sponsored by
Trademark & Safe Harbor
Copyright Notice
© SSI Design 2013-2017.All Rights Reserved.No part of this presentation or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials.
Trademarks
BlabberJax is a registered trademark of SSI Design.
BlabberJax, the logo, and other trademarks are trademarks of SSI Design and may not be used without written permission. All other trademarks are property of their respective owners.
Safe Harbor Statement
The information in this presentation is confidential and proprietary to SSI Design and may not be disclosed without the permission of SSI Design. The information on this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes only. SSI Design assumes no responsibility for errors or omissions in this document, except if such damages were caused by SSI Design intentionally or grossly negligent.
Information is EXPLODING
90%of all data has been created in
the last 2 years
Source: http://www.sintef.no/home/Press-Room/Research-News/Big-Data--for-better-or-worse/ as of 2012
Per Minute
2 MillionPeople “Google It”
48 Hours of Video is uploaded
to YouTube
27K+ Blogs on TUMBLR
Source: http://rack.1.mshcdn.com/media/ZgkyMDEyLzA2LzIyLzA2XzU0XzE0XzYzM19maWxlCnAJdGh1bWIJMTIwMHg5NjAwPg/1c7d4fe7
Email’s Gone Wild
144 BillionEmails are sent per day
Source: http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/
But, People Are Blocking Your Advertising!
Offline:
TiVO blocks TV Ads
News & Magazine audiences are in decline
Digital Radio kills radio ads
Online:
Ad-Block stops Banner Ads
Spam Blockers & Unroll.me stop emails
Google AdWords results in varying success rates
And Attention Spans Are Dropping!
From:
140 characters 6 seconds160 characters
12 seconds1 sec 3 sec 6 sec 9 sec 12 sec
in 2000
8 seconds1 sec 3 sec 6 sec 8 sec
To:
That’s 33% less!
in 2013
Source: http://www.statisticbrain.com/attention-span-statistics/
Culprits:
What Does This Combination Mean?
Information Overload
+Ad Blocker Sophistication
Unreachable Audience
Unreachable Audience
This means it’s getting harder to
reach the right customers
And tomorrow,
it will be even harder
Where Do You Fit?
Does your brand silence all the noise, or fall into it?
How to Stand Out
In order to silence all of the noise so your
brand can be heard, you need to
implement these
5 secrets…
5 Secrets of Internet Marketing
1. Killer Content
2. Multichannel
3. Leads, Leads, Leads!
4. Branding Matters
5. Analytics = Advantage
KILLER CONTENT –CREATE SHARE WORTHY CONTENT
Secret # 1
Research is the
Biggest Web Activity
62%Research on the web
43%make travel
reservations online
58%shop online
Source: http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/
Credibility Generates
Traffic & Expertise
The key to generate search traffic is to have something your prospects want!
Teach them something relevant! 62% of all search is informational.
Share the right message at the right time to establish your expertise & credibility
The Secret: SEO alone is not enough!
Quality Matters
Better Content Means…
Bigger benefit for customers
Better engagement
More shares
More likes
More tweets
Better SERP placement
More customers
MULTICHANNEL –LEVERAGE ALL MARKETING CHANNELS WITH TECHNOLOGY
Secret # 2
Leverage The Right Channels
The right message with
The right person at
The right time through
The right medium
OfflineRadio
TV
Billboards
Direct Calls
Direct Mail
OnlineSocial
Website
Videos
Blogs
Maximize your distribution by targeting:
Leverage Technology!
Your
Product
Your
Marketing
Technologythe glue merging the
gap between your
product and your
marketing
Growth Hacking
Airbnb created “integration” with Craigslist where none existed
to dramatically increase their reach
The Result: Leveraged existing technology platform to get
access to a bigger audience (aka. Growth Hacking)
Reached
100M+ Consumers Overnight
Source: http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
Mobile is Booming!
Gartner predicted mobile & tablet devices
would make up > 87% of 2014 sales
As of 2016, mobile devices made up 56%
of internet traffic!
Sources: http://www.gartner.com/newsroom/id/2610015, http://marketingland.com/mobile-traffic-now-28-percent-of-total-report-64218,
http://marketingland.com/mobile-top-sites-165725
And by 2019…
Mobile Will be Even Bigger
By 2019, there will be 320M mobile users in North America alone (and that’s the smallest group!)
Use Mobile & Video to Your Advantage!
Smartphones will
make up the biggest
percentage of
mobile traffic
And video will be the
biggest source of
data usage
Be Where Your Customers Are
Make sure your website is mobile ready, and use video as a medium to be where your customers are
Is your business ready?
Is your website ready?
LEADS, LEADS, LEADS –WITHOUT LEADS YOUR BUSINESS WILL DRY UP
Secret # 3
Business Owners Agree
Business Owner’s #1 Challenge:
Highly Qualified Leads(7 out of 10 agree)
Source: http://www.inboundsales.net/blog/?Tag=Lead+Generation+Companies
Leads Are Constantly Lost!
70% of small B2B companies’
websites have no call to action
on their home page
+72% have no call to action on
internal pages!
That means 70% of business owners agree that Highly Qualified Leads are
their biggest challenge, yet 70% don’t do anything about it!
Source: http://smallbiztrends.com/2013/08/b2b-small-business-websites-lack-call-to-action.html
Lead Management is Critical
It doesn’t end at capturing leads, make sure not to lose them
due to:
Lack of clear organizational Roles & Responsibilities
Lack of follow up
No clear multi-channel approach
Inconsistent performance
The Fix: Define your process, track success, and modify as needed
BRANDING MATTERS –KEEP YOUR MESSAGING CONSISTENT & PROFESSIONAL
Secret # 4
Consistent Branding is Key
Brand recognition begins with consistent branding across:
All websites
Emails & Signatures
Social Sites
But it also includes:
Customer service
Your passion
Your employees
How you market
TV
Radio
Source: http://www.webdesignerdepot.com/2012/01/comics-of-the-week-114/
Who would you choose?
Professional design distinguishes your company from your competitors
ANALYTICS = ADVANTAGEBETTER ANALYTICS CREATE COMPETITIVE ADVANTAGE
Secret # 5
Better Analytics =
Faster & Smarter Decisions
According to Bain, companies that are the best with Big Data & Analytics are more likely to:
5x make decisions faster
3x execute decisions as intended
2x be in top quartile of performance for industry
Analytics provides visibility into key processes helping you make better, faster decisions
Leverage web analytics to measure your online success
Source: http://www.bain.com/publications/articles/the-value-of-big-data.aspx
These 5 Secrets Combined…
In order to be successful in today’s online marketplace you must create
a long-term competitive advantage through tools that facilitate the
following strategic initiatives:
Create: An easy way to manage your online content, and share the
right message with the right people at the right time.
Engage: The capability to engage your customers through two-way
marketing. By engaging your customers, you build brand loyalty
and become a trusted advisor for the community you serve.
Optimize: A simple & efficient means of analyzing your traffic to
gain insights, and make smarter decisions ultimately increasing
your bottom line.
We call this the CEO™ Framework
Leverage Technology!
You don’t have to handle it all on your
own! We’ve built a platform to take you to
the next level…
What is BlabberJaxTM?
Platform
A Content Marketing Ecosystem: allows you to easily create content, engage with your customers, and optimize your results.
Service
Content Marketing done for you. Reach your customers on mobile, web, and social. Our writers engage your prospects via blog, email & social media to generate new leads!
Marketing Done For You
Unique blogs written by us,
just for youCREATE
Your
Brand
Distributed via social & email ENGAGE
Monthly Reports to help you OPTIMIZE
Every week:
GET YOUR VOICE HEARD, GROW YOUR BUSINESS
How Does BlabberJaxTM
Help Me?
OfflineRadio
TV
Billboards
Direct Calls
Direct Mail
Web
Visitors
Qualified
Lead Customer
Up Sell
CREATE ENGAGE
ENGAGE
ENGAGE
OPTIMIZE
OnlineSocial
Website
Videos
Newsletter
Blogs
GROW YOUR BUSINESS SMARTER – TURN WEBSITE VISITORS INTO CUSTOMERS
Lead
Take The Next Step Now
If this sounds like the answer you’ve been looking for, then there’s
only one way to get all of these features in a single platform, where
it’s all done for you.
Because we care about quality over quantity there are a limited
number of seats, so to get access now:
Want to learn more? Download our free 27 page definitive guide to Content Marketing here.
Schedule a Free Consultation Now
Our Passion
It is our duty to make the world a
better place.
Each year we help our clients
realize their dreams, but this isn't
enough. Furthering our mission, we
donate a portion of our proceeds to
children diagnosed with incurable
medical conditions to help them
fulfill their dreams.
Through our work and our passion
we are changing the world,
one dream at a time.