7/30/2019 5 China Cambridge Mhealth

1/17

mHealth and telehealthopportunities in China

Simon Sherrington

Managing Director

Innovation Observatory Ltd

25 May 2011

7/30/2019 5 China Cambridge Mhealth

2/17

We have been working with

Research project to identify: mHealth opportunities and challenges

Current mHealth applications

Future applications

Costs and benefits Implications for main players

Areas for potential future research and studies

Methodology: desk research, interviews, workshops, field research in

China

http://www.csap.cam.ac.uk/media/uploads/files/1/mobile-

communications-for-medical-care.pdf

7/30/2019 5 China Cambridge Mhealth

3/17

Potentially vast demand for mHealth

and telehealth

> 1 million

healthcareinstitutions

> 200,000 hospitals

> 600,000 villageclinics

>7.8 million

healthcare

professionals

>1.3 billion people

Map Source: CIA World Factbook

7/30/2019 5 China Cambridge Mhealth

4/17

A lot of investment is neededHealth resources per capita, 2007 Health spend per capita, 2006

7/30/2019 5 China Cambridge Mhealth

5/17

The government has a major

healthcare improvement plan A ten-year plan:

By 2020 a healthcare system that is effective and affordable for allcitizens in both urban and rural areas

Expand the use of medical insurance to at least 90% of thepopulation

Improve nationwide access to basic medicine

Eliminate the inequality of supply

Improve primary-level medical care particularly at county, townshipand village levels

Improve administration, operation and supervision of hospitals

7/30/2019 5 China Cambridge Mhealth

6/17

mHealth and telehealth solutions will

play their role

7/30/2019 5 China Cambridge Mhealth

7/17

Many types of project are in

development

Medicine Link

Influenza Epidemic

Prevention System

Remote

diagnosis

Hospital CRM

Medical Link

Vaccine Link

Heart Link

Mobile Clinic

12580

electronic

medical

service

Video Visitation (intensive care)

Video Ward

7/30/2019 5 China Cambridge Mhealth

8/17

12580 Electronic Medical Service

7/30/2019 5 China Cambridge Mhealth

9/17

Remote consultation, diagnosis and

visitation

7/30/2019 5 China Cambridge Mhealth

10/17

Information and self-help

Medical Link subscribers and revenues

7/30/2019 5 China Cambridge Mhealth

11/17

App stores

7/30/2019 5 China Cambridge Mhealth

12/17

New Rural Cooperative Medical System in

Guizhou

7/30/2019 5 China Cambridge Mhealth

13/17

New Rural Cooperative Medical System in

Guizhou

7/30/2019 5 China Cambridge Mhealth

14/17

Where are the best opportunities?

7/30/2019 5 China Cambridge Mhealth

15/17

Partnering will be critical

Technology

vendors

(devices

Banks and

paymentcompaniesSoftware

companies

and

Healthinstitutions

(public and

private)

Telecoms

operators

networks)

integrators

Health

service

providers

Insurance

companies

Government

7/30/2019 5 China Cambridge Mhealth

16/17

Potential for value capture by main

actors

ApplicationsCommunications

provision

Telecoms operators

Application components

Application platforms

ys em n egra ors

Non-telecom service providers

No clear advantage or opportunity

Large growth opportunity

Already established

Niche application developers and providers

7/30/2019 5 China Cambridge Mhealth

17/17

What it all means for UK companies Large potential need to close the health gap

Hard to access Strict medical licensing Conservative medical organisations

Fragmented system

Po itica ur es

Quickest route in is via local partner with brand Operators can help

They have brand to get you into conversations

They have reach into hospitals They are hunting for new business models and ideas

Need to show potential for profit concept of healthoutcomes largely irrelevant