5 authors / gurus of Marketing1. David AakerAffiliation with: MIT Sloan School of Management & Stanford UniversityField of Work: Brand StrategyContributions:a. 100 published articlesb. 15 Booksc. Aaker ModelTM of Brand Equity 1996

2. Seth GodinAffiliation with: Stanford Graduate School of BusinessField of Work: MarketingContributions:a. Blogsb. Booksc. Six month alternative MBA prog. - 2008

3. W Chan Kim and Rene MauborgneAffiliation with: INSEADField of Work: StrategyContributions:a. Blogsb. Book Blue Ocean Starategy (in Top 10 Business Books)c. Published articles (AMJ, SMJ etc)Awards:i. Nobel Colloquia Prize for Leadership on Business and EconomicThinking 2008ii. Eldridge Haynes Prizeiii. Kim is ranked no. 2 in The Thinkers50 listing of the World's Top Management Gurus

4. Philip Kotler (Father of Modern Marketing) Affiliation with:Prof. at Kellogg School of Marketing Northwestern UniversityMassachusetts Institute of Technology (PhD)Harvard University (Post-Doc)Field of Work: MarketingContributions:a. Co-established Museum of Marketing (3.0)b. 150+ published articles (HBR, AMA Journal of Marketing etc)c. 50 Books (taught at Business Schools)d. Kotler award (given in 2013 to Marketing Director of Telcel)e. 4 boos written on his achievements (Guru books)Awards:i. "Leader in Marketing Thought" award - 1975 (AMA)ii. 4th Most Influential Business Writers 2005iii. "Marketing for a Better World" award 2013 (AMA)iv. Winning Global Markets book among top 5 Marketing books of the yearv. postage stamp with his picture (Indonesia) 2006

5. Lisa OrrelAffiliation with: San Jose State UniversityField of Work: Advertising & MarketingContributions:a. Branding expertb. Marketing consultantc. Publications (HBR, Wall Street Journal etc)Awards:i. 75 national and international awards for branding, marketing and creative excellenceii. 4th in Top 30 Most Influential Brand Gurus in the world - 2014