Marketing & MonetizingOnline Promotion and

Revenue Streams for Authors

Stephanie Chandler@bizauthor | @NonfictionAssoc

What Do You Want to Be Known For?

1. Define Your Target Audience

2. Identify Their Wants/Needs3. Establish Your Authority4. Become a Resource5. Choose Your Business

Model

GOAL = SERVE

Claim Your NICHE and Step on to the Virtual Stage

Small Biz Thoughts.comAuthor/Speaker/Consultant for IT Business Owners

Melinda Emerson@SmallBizLady

Kemble ScottFiction Writer

Patrick SchwerdtfegerSocial Media Victories

J.A. KonrathThrillers and Publishing? Straddling Two Niches

Gretchen RubinCome On Get Happy!

Backyard Chickens.comGuess how many monthly visitors?

SEO Best Practices

• Keyword Concentration• Relevant Incoming Links• Anchored Links• Frequent Updates• Content is King

Small Changes Make a Big Difference

The Power of Blogging

• Great SEO• Build Your

Audience• Media Potential• Content from

Customers, Peers, Employees

Your Secret Weapon

The Big Secret: Content

• Articles/Blog Posts• Product Reviews• Industry News• How-to Tips• Case Studies• Interviews with Executives• Editorial Commentary• Enlist Peers, Clients, Employees

Showcase Your Expertise

Social Media StrategyWhat Most People Miss

BLOG

Podcasts, Teleseminars, Webinars

• Single events, series or conferences

• Be a guest on other people’s programs

• Host your own• Promote via social

media• Archive on your site• Distribute via iTunes

Expand Your Reach

Video

• Generate traffic• Attract target

audience• Establish expertise• Add interest to your

website• Inexpensive to

produce

Potential to Go Viral

Grow Your Audience

• Community is vital• Find your target audience• Figure out where they spend their

time• Engage in existing communities• Start your own

– Meetup.com– LinkedIn Groups– Ning– Yahoo Groups

Tap into the Power of Community

Email Marketing

• Permission to market!• Build your list• Give incentive• Options:

– Constant Contact– iContact– Mail Chimp– Aweber

It’s Not Dead!

Bloggers Rule

• Guest Posts• Interviews• Book Give-aways• Book Reviews

Huge Influence

Book Reviews

• Amazon Reviewers• Book Review Targeter

(software)• NetGalley• BookBub• Goodreads• Bloggers• Friends, Peers

Essential for Sales

Show Me the Money!Monetizing Your Business

Niche BooksFood-Allergy.org

WorkbooksHigh Perceived Value, Low Competition

Professional Speaking

• Speaker page• Focused topics with

great titles• Testimonials• Video clips• Answer “Call for

speaker” requests

Keynote = $$$

Teleseminars and WebinarsSpeakerNetNews.com

Online Education

• Via Webinar and Teleseminar

• Online Classes• Self-Study Programs• Online Conferences

Teach!

Certification ProgramsExample: OnePageBusinessPlan.com

Information Products

• Books• Ebooks• Special Reports• Whitepapers• Tips Sheets• Workbooks• Training Programs

Profit from Your Knowledge

Special ReportsPublicityHound.com

Membership ProgramHerbMentor.com

Subscription ProgramLoopsClub.com

CommunityPodcastersParadise.com

Freelance WritingOr Ghostwriting

AdvertisingGreat for High-Traffic Sites

• http://Adsense.com• http://RevenueHits.com• http://Kontera.com• http://Chitika.com Affiliates:• http://cj.com• http://jvzoo.com• http://clickbank.com• http://Rakuten.com

Corporate Sponsors

• Speaking• Spokesperson• Blogging• Site Ads• Give-Aways• Webinars• Twitter Chats• Event Sponsorship• Books in Bulk

They Need You

Plant Your GardenThree Seeds Each Day

Questions?NonfictionAuthorsAssociation.com | NonfictionWritersConference.com

Twitter: @bizauthor and @NonfictionAssoc

Thank YOUI Appreciate Your Time!