4.advertising and sales india bulls

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INTRODUCTION

As we spread wings to expand our capabilities and explore new horizons, the fundamental

focus remains unchanged: seek out the best technology in the world and put it at the

service of our ultimate user: our customer."

Promotion is true that products are manufactured to satisfy the needs of the

consumers. ut alone is not enough. !oday the responsibility of the manufacturers does

not cease with physical production whatever may be the nature of the product. !he

present day marketers are consumer oriented where it is the duty of the manufacturers toknow from where, when, how and what price the products would be available. uccessful

marketing consists in offering the right product of the right price of the right place #and

time$ with right promotion.

%n course of time, various activities came into vogue designed particularly to help

easy sale of goods. !hese activities commonly known as promotional &ix. !he marketing

communication &ix also called as the 'Promotion &ix( consists of four ma)or tools.

*. Advertising.

+. ales Promotion

. Publicity

-. Personal elling

enerally marketing communication is undertaken to pass on the message of a product or sale to the ultimate consumers. !hus, there are three elements in this process.

!he purpose of advertising is motivating but to sell something a product, a service

on %/0%A 122 . !he real ob)ective of advertising is effective communication between

producers and consumers. %n other words the ultimate purpose all advertising is

'%ncreased awareness( list of the following specific ob)ectives of advertising.

!he process of selling is ensured by personal selling supposed

by advertising and sales promotion. 3f these three methods personal selling occupies the

predominant role mainly because of the personal element involves. %t may be described as

1



a personal source rendered to the community in connection with marketing of goods. %t is

a marketing process with which consumers are personally persuaded to by goods and

services offered by a manufacturer. !he most powerful element in the promotional mix is

salesman ship, is not something very new. 4ven centuraries ago salesman ship was

practiced in reece and 5ome. According to Peter 0rucker 6yrus &ecornie was the first

man to use modern techni7ue of selling.

Features:

*. %t helps to establish a cordial and obiding relationship between the organization

and its customers.

+. %t is a creative art. %t creats wants a new.

. %t is a science, in the sense that '3ne human mind influences another human

mind(.

-. Personal selling imparts knowledge and technical assistance to the consumers.

Promotion includes all those functions, which have to do with the marketing of a

product all other activities designed to increase and expand the market. ut it is clearly

distinguished from advertising and personal selling, through basic aim or all the three is

one and the same viz., to increase the volume of sales.

' ales promotion in a specific sense, refers to those sales activities that

supplement both personal selling and advertising and co8ordination ate them and help to

make them effective, such as displays, shows and expositions, demonstrations and other

non recurrent selling efforts not in the ordinary routine(.

%n a general sense the sales promotion includes 'personal selling, advertising and

supplementary selling activities(.4valuation of ales Promotion:

!wo decades ago, there was no agreement among the marketing people that there

was a separate sales promotion function. %n those days, promotion was a 'share8 run to

gain a short run good(. !he importance of sales promotion is modern marketing has

increased mainly an account of its ability in promoting sales and preparing the ground for

future expansion. !he main ob)ective of sales promotion is to attract the prospective buyertowards the P53016!.

2



PUBLICITY

!he publicity is derived as 'Any form of commercially significant news about a

product, and institution, a service, or a person published % a space or radio i.e. not paid for

by the sponsor(. %n short advertisement is paid form of publicity. %t is to be noted here thatthough the terms 9A0 45!% %/ ; A/0 ; Publicity9 or differences in the field of

marketing, both are used interchangeably.

!he media are broadly classified into direct indirect. 0irect method of advertising

refers to such methods used by the advertiser with which he could establish a direct

contact with the prospects. &ost of the media are indirect in nature 4<: =ree Publicity,

cinema, etc.

3



OBJECTIVES

!o know the customer opinion about 5eal estate of %/0%A 122 .

!o know the brand loyalty of %/0%A 122 .

!o know the influencing factors of %/0%A 122 .

!o know the market share of the %/0%A 122 .

!o know the sources of awareness for the customers.

!o know the customer satisfaction on network of %/0%A 122 .

!o know the satisfaction on ervices Provided by %/0%A 122 .

!o know the satisfaction of customers on real8estate marketing when compare to

other competitors.

4



RESEARCH ETHODOLO!Y

3ne of the important tools for conducting marketing researching is the

availability of necessary and useful data. 0ata collection is more of an than science themethods of marketing research are in a way the methods of data collection. !he

sources of information fall under two categories.

I"ter"a# s$ur%es:

4very company has to keep certain records such as accounts, records, reports,

etc., these records provide sample information which can organizations usually keeps

collecting in its working.

E&ter"a# s$ur%es :

>hen internal records are insufficient and re7uired information is not available,

the organizations will have to depend on external sources. !he external sources of data

are:

Pr'(ar) *ata:

Primary data are data gathered for a specific purpose or for a specific research

report.

=or systematically collecting the data the closed end 7uestionnaire is used. !he

7uestionnaire consists of 7uestions relating to various aspects of the study for proper

data collection the 7uestionnaire is divided into + sections. oth the sections are meant

for the respondent only.

Se%$"*ar) *ata:

econdary data are data that are collected for another purpose and already exist

somewhere. 0ata pertaining to company is collected from company web site company

catalogues and magazines. !he company profile gives a detailed report of history

various products manufacture by its etc.

+



ETHOD OF RESEARCH

SURVEY ETHOD:

A survey is a complete operation, which re7uires some technical knowledge

survey methods are mostly personal in character. urveys are best suited forgetting primary data. !he researcher obtains information from the respondents by interviewing

them.

SA PLIN!:

%t is not always necessary to collect data from whole universe. A small

representative sample may serve the purpose. A sample means a small group should be

emanative cross section and really 'representative( in character. !his selection process

is called sampling.

SA PLE SI,E:

amples are devices for learning about large masses by observing a few individuals.

!he selected sample is ?@.

!he data collected from both the primary and secondary sources is tabulated

and presented in a systematic from prior to classification and interpretation.

-



ETHOD OF SA PLIN!

RANDO SA PLIN! ETHOD

!he method adopted here is random sampling method. A random sample is one

where each item in the universe has as e7ual chance of known opportunity of beingselected.

RESEARCH INSTRU ENT

.UESTIONNAIRE:

A uestionnaire is carefully completed logical se7uence of 7uestion

directed to a define ob)ective. %t is the out line of what information is re7uired and the

framework on which the data is built upon. uestionnaire is son commonly used insecuring market information that its preparation deserves utmost skill and care.

FOR S OF .UESTIONS

OPEN ENDED .UESTIONS :

!hey are descriptive in nature. 5espondents are allowed to answer in their own

words. uch 7uestions buying the actual opinion of the respondent r

5egarding a product.

CLOSED ENDED .UESTIONS :

!hey are not descriptive in nature. !hey will be given certain choices and the

respondents have to choose choice among them. !hey make analysis easy but

sometimes they restrict the respondents9 choices.

/



LI ITATIONS

*. !ime is the main limitation for the study, as pro)ect was restricted only for -?

days.

+. !he methods used in this pro)ect are random sampling methods and results

obtained may not be accurately fully accurate and believable.

. !he research has been centered to only !wo hundred 6ustomers of

%/0%A 122 , rather than innumerable 6ustomers dealing with different

products of different brands across the globe.

-. !he analysis is purely based on closed ended 7uestions and due their deliberate

manipulation, important information may be lost and even barriers of

communication would cause a limitation.

?. !he whole pro)ect research was confined to only customers of %/0%A 122

B. !he research was done with the help of employees of the organization for some

of the dealers and their barriers of communication or way to represent the topic

would differ and actual information would be lost.

C. !he dealers responded during the survey were possessing primary education

and their views would not be able to provide the re7uired information.

0



3ne of the important tools for conducting marketing researching is the

availability of necessary and useful data. 0ata collection is more of an than science the

methods of marketing research are in a way the methods of data collection. !he

sources of information fall under two categories.

I"ter"a# s$ur%es:

4very company has to keep certain records such as accounts, records, reports,

etc., these records provide sample information which can organizations usually keeps

collecting in its working.

E&ter"a# s$ur%es :

>hen internal records are insufficient and re7uired information is not available,

the organizations will have to depend on external sources. !he external sources of data

are:

Pr'(ar) *ata:

Primary data are data gathered for a specific purpose or for a specific research

report.

=or systematically collecting the data the closed end 7uestionnaire is used. !he

7uestionnaire consists of 7uestions relating to various aspects of the study for proper

data collection the 7uestionnaire is divided into + sections. oth the sections are meant

for the respondent only.

Se%$"*ar) *ata:

econdary data are data that are collected for another purpose and already exist

somewhere. 0ata pertaining to company is collected from company web site companycatalogues and magazines. !he company profile gives a detailed report of history

various products manufacture by its etc.



ETHOD OF RESEARCH

SURVEY ETHOD:A survey is a complete operation, which re7uires some technical knowledge

survey methods are mostly personal in character. urveys are best suited forgetting

primary data. !he researcher obtains information from the respondents by interviewing

them.

SA PLIN!:

%t is not always necessary to collect data from whole universe. A small

representative sample may serve the purpose. A sample means a small group should be

emanative cross section and really 'representative( in character. !his selection process

is called sampling.

SA PLE SI,E:

amples are devices for learning about large masses by observing a few individuals.

!he selected sample is ?@.

!he data collected from both the primary and secondary sources is tabulated

and presented in a systematic from prior to classification and interpretation.

1



ETHOD OF SA PLIN!

RANDO SA PLIN! ETHOD

!he method adopted here is random sampling method. A random sample is onewhere each item in the universe has as e7ual chance of known opportunity of being

selected.

RESEARCH INSTRU ENT

.UESTIONNAIRE:

A uestionnaire is carefully completed logical se7uence of 7uestion

directed to a define ob)ective. %t is the outline of what information is re7uired and theframework on which the data is built upon. uestionnaire is son commonly used in

securing market information that its preparation deserves utmost skill and care.

FOR S OF .UESTIONS

OPEN ENDED .UESTIONS :

!hey are descriptive in nature. 5espondents are allowed to answer in their own

words. uch 7uestions buying the actual opinion of the respondent r

5egarding a product.

CLOSED ENDED .UESTIONS :

!hey are not descriptive in nature. !hey will be given certain choices and the

respondents have to choose choice among them. !hey make analysis easy but

sometimes they restrict the respondents9 choices.

11



SALES PRO OTIONAL ACTIVITIES

Promotion is true that products are manufactured to satisfy the needs of the

consumers.. ut alone is not enough. !oday the responsibility of the manufacturers doesnot cease with physical production whatever may be the nature of the product. !he

present day marketers are consumer oriented where it is the duty of the manufacturers to

know from where, when, how and what price the products would be available. uccessful






?. Advertising.

B. ales Promotion

C. Publicity

D. Personal elling

AR ETIN! CO UNICATION PROCESS :

enerally marketing communication is undertaken to pass on the message of a

product or sale to the ultimate consumers. !hus, there are three elements in this process.

I PORTANCE OF ADVERTISIN!:


or an %/0%A 122 . !he real ob)ective of advertising is effective communication

between producers and consumers. %n other words the ultimate purpose all advertising is


12



!o make on immediate %/0%A 122

!o build primary demand

!o introduce a price deal

!o inform about a products availability

!o increase market share

!o help salesman by building on awareness of a product among retailers

!o increase the fre7uency use of a product.

!o build overall company image

!o build brand recognition

PERSONAL SELLIN!







salesman ship, is not something very new. 4ven centuraries ago salesman ship was practiced in reece and 5ome. According to Peter 0rucker 6yrus &ecornie was the first


13



FEATURES:• %t helps to establish a cordial and obiding relationship between the

organization and its customers.

• %t is a creative art. %t creats wants a new.

• %t is a science, in the sense that '3ne human mind influences another humanmind(.

• Personal selling imparts knowledge and technical assistance to the consumers.

SALES PRO OTION



distinguished from advertising and personal selling, through basic aim or all the three is

one and the same viz., to increase the volume of sales.

ales Promotion:

• 6ontests, ames

• weep stakes, 2otteries

• Premiums

• ampling

• =airs and !rade shows

• 4xhibs

• 0emonstrators

• 6ouponing

• 5ebates

• 2ow interest =inancing

• 4ntertainment

• !rade E in E allowances

• !rade stamps


supplement both personal selling and advertising and co8ordination at them and help to



14



REAL ESTATE:

Rea# estate is a legal term #in some )urisdictions, such as the 1 A , 1nited Fingdom ,

6anada , Australia and !he ahamas $ that encompasses land along with improvements to

the land, such as buildings, fences, wells and other site improvements that are fixed in

location E immovable.

Rea# estate #a is the body of regulations and legal codes which pertain to such matters

under a particular )urisdiction and include things such as commercial and residential real

property transactions. 5eal estate is often considered synonymous with rea# 5r$5ert)

#sometimes called realty $, in contrast with personal property #sometimes called chattel or

personality under chattel law or personal property law $.

Gowever, in some situations the term "real estate" refers to the land and fixtures together,

as distinguished from " real property ," referring to ownership of land and appurtenances ,

including anything of a permanent nature such as structures, trees, minerals, and the

interest, benefits, and inherent rights thereof. 5eal property is typically considered to be

%mmovable property !he terms real estate and real property are used primarily in

common law , while civil law )urisdictions refer instead to immovable property .

Et)($#$6)

%n law, the word real means relating to a thing # res /rei , thing, from 3.=r. reel , from 2.2.

realis "actual," from 2atin. res , "matter, thing"$, as distinguished from a person. !hus the

law broadly distinguishes between "real" property #land and anything affixed to it$ and

"personal" property #everything else, e.g. , clothing, furniture, money$. !he conceptual

difference was between immovable property, which would transfer title along with the

land, and movable property, which a person would retain title to. !he oldest use of the

term "5eal 4state" that has been preserved in historical records was in *BBB. !his use of

"real" also reflects the ancient and feudal preference for land , and the ownership #and

owners$ thereof.

ome people have claimed that the word real in this sense is descended #like =renchroyal and panish real $ from the 2atin word for HkingH. %n thefeudal system #which has

left many traces in the common law $ the king was the owner of all land, and everyone1+

http://en.wikipedia.org/wiki/Law


http://en.wikipedia.org/wiki/USA

http://en.wikipedia.org/wiki/United_Kingdom



http://en.wikipedia.org/wiki/Canada

http://en.wikipedia.org/wiki/Australia


http://en.wikipedia.org/wiki/The_Bahamas

http://en.wikipedia.org/wiki/Jurisdiction


http://en.wikipedia.org/wiki/Real_property

http://en.wikipedia.org/wiki/Personal_property

http://en.wikipedia.org/wiki/Fixture_(property_law)


http://en.wikipedia.org/wiki/Appurtenance



http://en.wikipedia.org/wiki/Immovable_property

http://en.wikipedia.org/wiki/Common_law


http://en.wikipedia.org/wiki/Civil_law_(legal_system)




http://en.wiktionary.org/wiki/res

http://en.wikipedia.org/wiki/Feudalism




http://en.wikipedia.org/wiki/USA


http://en.wikipedia.org/wiki/Canada


http://en.wikipedia.org/wiki/The_Bahamas



http://en.wikipedia.org/wiki/Personal_property

http://en.wikipedia.org/wiki/Fixture_(property_law)






http://en.wikipedia.org/wiki/Civil_law_(legal_system)



http://en.wiktionary.org/wiki/res








who occupied land paid him rent directly or indirectly #through lords who in turn paid the

king$, in cash, goods or services #including military service$. Property tax , paid to the

state, can be seen as a relic of that system, as is the term fee simple . Gowever, this

derivation of real is a misconception.

Rea# estate ter('"$#$6) a"* 5ra%t'%e $uts'*e t7e U"'te* States 8ar$u"* t7e $r#*9

Rea# estate as rea# 5r$5ert) '" t7e U; ;

%n ritish usage, 'real property(, often shortened to )ust 'property(, generally refers to

land and fixtures, while the term 'real estate( is used mostly in the context of probate law,

and means all interests in land held by a deceased person at death , excluding interests in

money arising under a trust for sale of or charged on land.

ee 5eal property for a definition and 4state agent for a description of the practice in the

1F.

REAL ESTATE IN E<ICO AND CENTRAL A ERICA

!he real estate business in &exico and 6entral America is different from the way that it is

conducted in the 1nited tates.

ome similarities include a variety of legal formalities #with professionals such as real

estate agents generally employed to assist the buyer$I taxes need to be paid #but typically

less than those in 1. .$I legal paperwork will ensure titleI and a neutral party such as a

title company will handle documentation and monies in order to make the smooth

exchange between the parties. %ncreasingly, 1. . title companies are doing work for 1. .

buyers in &exico and 6entral America.

Prices are often much cheaper than most areas of the 1. ., but in many locations, prices

of houses and lots are as expensive as the 1. ., one example being &exico 6ity. 1. .

banks have begun to give home loans for properties in &exico, but, so far, not for other

2atin American countries.

3ne important difference from the 1nited tates is that each country has rules regarding

where foreigners can buy. =or example, in &exico, foreigners cannot buy land or homes

within ?@ km of the coast or *@@ km from a border unless they hold title in a &exican6orporation or a =ideicomiso #a &exican trust$. %n Gonduras, however, they may buy

beach front property directly in their name. !here are different rules regarding certain1-

http://en.wikipedia.org/wiki/Property_tax


http://en.wikipedia.org/wiki/Fee_simple

http://en.wikipedia.org/wiki/British_English


http://en.wikipedia.org/wiki/Probate

http://en.wikipedia.org/wiki/Death

http://en.wikipedia.org/wiki/Money


http://en.wikipedia.org/wiki/Estate_agent




http://en.wikipedia.org/wiki/Fee_simple


http://en.wikipedia.org/wiki/Probate

http://en.wikipedia.org/wiki/Death

http://en.wikipedia.org/wiki/Money





types of property: ejidal land E communally held farm property E can only be sold after a

lengthy entitlement process, but that does not prevent them from being offered for sale.

%n6osta 5ica , real estate agents do not need a license to operate, but the transfer of

property re7uires a lawyer.

Bus'"ess se%t$r

>ith the development of private property ownership , real estate has become a ma)or area

of business , commonly referred to as commercial real estate. Purchasing real estate

re7uires a significant investment, and each parcel of land has uni7ue characteristics, so

the real estate industry has evolved into several distinct fields. pecialists are often called

on to valuate real estate and facilitate transactions. ome kinds of real estate businesses

include:

• Appraisal : Professional valuation services

• rokerages : A fee charged by the mediator who facilitates a real estate transaction

between the two parties.• 0evelopment : %mproving land for use by adding or replacing buildings

• /et lease

• Property management : &anaging a property for its owner#s$• 5eal estate marketing : &anaging the sales side of the property business

• 5eal estate investing : &anaging the investment of real estate

• 5elocation services : 5elocating people or business to a different country

• 6orporate 5eal 4state : &anaging the real estate held by a corporation to support

its core businessJunlike managing the real estate held by an investor to generate

income

>ithin each field, a business may specialize in a particular type of real estate, such as

residential, commercial, or industrial property. %n addition, almost all construction

business effectively has a connection to real estate.

Professional university8level education in real estate is primarily focused at the graduate

level. =ocus in towards the commercial real estate sector, primarily real estate

development or investment rather than residential real estate sales conducted by a

54A2!35.

1/

http://en.wikipedia.org/wiki/Costa_Rica

http://en.wikipedia.org/wiki/Property

http://en.wikipedia.org/wiki/Ownership

http://en.wikipedia.org/wiki/Business

http://en.wikipedia.org/wiki/Real_estate_appraisal

http://en.wikipedia.org/wiki/Real_estate_broker

http://en.wikipedia.org/wiki/Real_estate_development

http://en.wikipedia.org/wiki/Net_lease

http://en.wikipedia.org/wiki/Property_management

http://en.wikipedia.org/w/index.php?title=Real_estate_marketing&action=edit&redlink=1

http://en.wikipedia.org/wiki/Real_estate_investing

http://en.wikipedia.org/wiki/Relocation_services

http://en.wikipedia.org/wiki/Corporate_Real_Estate

http://en.wikipedia.org/wiki/Construction

http://en.wikipedia.org/wiki/Costa_Rica

http://en.wikipedia.org/wiki/Property

http://en.wikipedia.org/wiki/Ownership

http://en.wikipedia.org/wiki/Business

http://en.wikipedia.org/wiki/Real_estate_appraisal

http://en.wikipedia.org/wiki/Real_estate_broker

http://en.wikipedia.org/wiki/Real_estate_development

http://en.wikipedia.org/wiki/Net_lease

http://en.wikipedia.org/wiki/Property_management

http://en.wikipedia.org/w/index.php?title=Real_estate_marketing&action=edit&redlink=1

http://en.wikipedia.org/wiki/Real_estate_investing

http://en.wikipedia.org/wiki/Relocation_services

http://en.wikipedia.org/wiki/Corporate_Real_Estate

http://en.wikipedia.org/wiki/Construction



ee also graduate real estate education for a discussion and list of university8level real

estate programs.

"%nternet real estate" is a term coined by the internet investment community relating to

ownership of domain names and the similarities between high 7uality internet domain

names and real8world, prime real estate.

Res'*e"t'a# rea# estate

!he legal arrangement for the right to occupy a dwelling is known as the housing tenure .

!ypes of housing tenure include owner occupancy , !enancy , housing cooperative ,

condominiums #individually parceled properties in a single building$, public housing ,

s7uatting , and cohousing .

5esidences can be classified by, if, and how they are connected to neighboring residences

and land. 0ifferent types of housing tenure can be used for the same physical type. =or

example, connected residents might be owned by a single entity and leased out, or owned

separately with an agreement covering the relationship between units and common areas

and concerns.

a=$r 57)s'%a# %ate6$r'es '" N$rt7 A(er'%a a"* Eur$5e '"%#u*e:

• Attached K multi8unit dwellings

o Apartment 8 An individual unit in a multi8unit building. !he boundaries of

the apartment are generally defined by a perimeter of locked or lockable

doors. 3ften seen in multi8story apartment buildings .

o &ulti8family house 8 3ften seen in multi8story detached buildings, where

each floor is a separate apartment or unit.

o !erraced house #a.k.a. townhouse or rowhouse $ 8 A number of single or

multi8unit buildings in a continuous row with shared walls and no

intervening space.

o 6ondominium 8 uilding or complex, similar to apartments, owned by

individuals. 6ommon grounds are owned and shared )ointly. !here are

townhouse or rowhouse style condominiums as well.

o 6ooperative #a.k.a. "co8op$ 8 A type of multiple ownership in which the

residents of a multiunit housing complex own shares in the cooperative

10

http://en.wikipedia.org/wiki/Graduate_real_estate_education

http://en.wikipedia.org/wiki/Internet_real_estate

http://en.wikipedia.org/wiki/Housing_tenure


http://en.wikipedia.org/wiki/Owner-occupier


http://en.wikipedia.org/wiki/Leasehold_estate


http://en.wikipedia.org/wiki/Housing_cooperative

http://en.wikipedia.org/wiki/Condominium

http://en.wikipedia.org/wiki/Public_housing


http://en.wikipedia.org/wiki/Squatting

http://en.wikipedia.org/wiki/Cohousing

http://en.wikipedia.org/wiki/Apartment

http://en.wikipedia.org/wiki/Apartment_building

http://en.wikipedia.org/wiki/Multi-family_residential

http://en.wikipedia.org/wiki/Terraced_house


http://en.wikipedia.org/wiki/Cooperative

http://en.wikipedia.org/wiki/Graduate_real_estate_education

http://en.wikipedia.org/wiki/Internet_real_estate




http://en.wikipedia.org/wiki/Housing_cooperative



http://en.wikipedia.org/wiki/Squatting

http://en.wikipedia.org/wiki/Cohousing

http://en.wikipedia.org/wiki/Apartment

http://en.wikipedia.org/wiki/Apartment_building

http://en.wikipedia.org/wiki/Multi-family_residential

http://en.wikipedia.org/wiki/Terraced_house


http://en.wikipedia.org/wiki/Cooperative



corporation that owns the property, giving each resident the right to

occupy a specific apartment or unit.• emi8detached dwellings

o 0uplex 8 !wo units with one shared wall.

• ingle8family detached home

• Portable dwellings

o &obile homes 8 Potentially a full8time residence which can be #might not

in practice be$ movable on wheels.

o Gouseboats 8 A floating home

o !ents 8 1sually very temporary, with roof and walls consisting only of

fabric8like material.

!he size of an apartment or house can be described in s7uare feet or meters . %n the 1nited

tates, this includes the area of "living space", excluding the garage and other non8living

spaces. !he "s7uare meters" figure of a house in 4urope may report the total area of the

walls enclosing the home, thus including any attached garage and non8living spaces,

which makes it important to in7uire what kind of surface definition has been used.

%t can be described more roughly by the number of rooms. A studio apartment has a

single bedroom with no living room #possibly a separate kitchen$. A one8bedroomapartment has a living or dining room separate from the bedroom. !wo bedroom, three

bedroom, and larger units are common. #A bedroom is defined as a room with a closet for

clothes storage.$

ee 2ist of house types for a complete listing of housing types and layouts, real estate

trends for shifts in the market and house or home for more general information.

ar>et se%t$r ?a#ue

According to The Economist , "developed economies H" assets at the end of +@@+ were the

following:

• 5esidential property : L-D trillion I

• 6ommercial property : L*- trillionI

• 47uities : L+@ trillionI

• overnment bonds : L+@ trillionI• 6orporate bonds : L* trillionI

1

http://en.wikipedia.org/wiki/Semi-detached

http://en.wikipedia.org/wiki/Duplex_(building)

http://en.wikipedia.org/wiki/Single-family_detached_home

http://en.wikipedia.org/wiki/Mobile_home

http://en.wikipedia.org/wiki/Houseboat

http://en.wikipedia.org/wiki/Tent

http://en.wikipedia.org/wiki/Square_foot


http://en.wikipedia.org/wiki/Square_metre


http://en.wikipedia.org/wiki/Studio_apartment

http://en.wikipedia.org/wiki/List_of_house_types

http://en.wikipedia.org/wiki/Real_estate_trends


http://en.wikipedia.org/wiki/House

http://en.wikipedia.org/wiki/Home

http://en.wikipedia.org/wiki/The_Economist

http://en.wikipedia.org/wiki/Developed_economy


http://en.wikipedia.org/wiki/Residential_property

http://en.wikipedia.org/wiki/1000000000000_(number)

http://en.wikipedia.org/wiki/Commercial_property

http://en.wikipedia.org/wiki/Equities

http://en.wikipedia.org/wiki/Government_bonds

http://en.wikipedia.org/wiki/Corporate_bond

http://en.wikipedia.org/wiki/Semi-detached

http://en.wikipedia.org/wiki/Duplex_(building)

http://en.wikipedia.org/wiki/Single-family_detached_home

http://en.wikipedia.org/wiki/Mobile_home

http://en.wikipedia.org/wiki/Houseboat

http://en.wikipedia.org/wiki/Tent



http://en.wikipedia.org/wiki/Studio_apartment

http://en.wikipedia.org/wiki/List_of_house_types



http://en.wikipedia.org/wiki/House

http://en.wikipedia.org/wiki/Home

http://en.wikipedia.org/wiki/The_Economist


http://en.wikipedia.org/wiki/Residential_property

http://en.wikipedia.org/wiki/1000000000000_(number)

http://en.wikipedia.org/wiki/Commercial_property

http://en.wikipedia.org/wiki/Equities

http://en.wikipedia.org/wiki/Government_bonds

http://en.wikipedia.org/wiki/Corporate_bond



!hat makes real estate assets ?-M and financial assets -BM of total stocks, bonds, and

real estate assets. Assets not counted here are bank deposits , insurance "reserve" assets,

natural resources , and human assets . %t is not clear if all debt and e7uity investments are

counted in the categories e7uities and bonds.

ORT!A!ES IN REAL ESTATE

%n recent years, many economists have recognized that the lack of effective real estate

laws can be a significant barrier to investment in many developing countries. %n most

societies, rich and poor, a significant fraction of the total wealth is in the form of land and

buildings.

%n most advanced economies, the main source of capital used by individuals and small

companies to purchase and improve land and buildings is mortgage loans #or other

instruments$. !hese are loans for which the real property itself constitutes collateral .

anks are willing to make such loans at favorable rates in large part because, if the

borrower does not make payments, the lender can foreclose by filing a court action which

allows them to take back the property and sell it to get their money back. =or investors,

profitability can be enhanced by using an off plan or pre8construction strategy to purchase

at a lower price which is often the case in the pre8construction phase of development.

ut in many developing countries there is no effective means by which a lender could

foreclose, so the mortgage loan industry, as such, either does not exist at all or is only

available to members of privileged social classes.

2

http://en.wikipedia.org/wiki/Deposit_account

http://en.wikipedia.org/wiki/Insurance

http://en.wikipedia.org/wiki/Natural_resources

http://en.wikipedia.org/wiki/Human_assets

http://en.wikipedia.org/wiki/Debt

http://en.wikipedia.org/wiki/Ownership_equity

http://en.wikipedia.org/wiki/Mortgage_loan

http://en.wikipedia.org/wiki/Collateral_(finance)



http://en.wikipedia.org/wiki/Foreclosure


http://en.wikipedia.org/wiki/Off_plan

http://en.wikipedia.org/wiki/Deposit_account

http://en.wikipedia.org/wiki/Insurance

http://en.wikipedia.org/wiki/Natural_resources

http://en.wikipedia.org/wiki/Human_assets

http://en.wikipedia.org/wiki/Debt

http://en.wikipedia.org/wiki/Ownership_equity

http://en.wikipedia.org/wiki/Mortgage_loan



http://en.wikipedia.org/wiki/Off_plan



CO PANY PROFILE

I"tr$*u%t'$" t$ I"*'a@u##s

%ndiabulls is %ndia9s leading =inancial and 5eal 4state 6ompany with a wide

presence throughout %ndia. !hey ensure convenience and reliability in all their products

and services. %ndiabulls has over B-@ branches all over %ndia. !he customers of %ndiabulls

are more than -,?@,@@@ which covers from a wide range of financial services and

products from securities, derivatives trading, depositary services, research N advisory

services, consumer secured N unsecured credit, loan against shares and mortgage Nhousing finance. !he company employs around -@@@ 5elationship managers who help the

clients to satisfy their customized financial goals. %ndiabulls entered the 5eal 4state

business in the year +@@? with its group of companies. 2arge scale pro)ects worth several

hundred million dollars are evaluated by them.

I"*'a@u##s F'"a"%'a# Ser?'%es Lt* is listed on the /ational tock 4xchange #/ 4$,

ombay tock 4xchange # 4$ and 2uxembourg tock 4xchange. !he (ar>et%a5'ta#' at'$" of %ndiabulls is around USD 2+ ('##'$" #+Oth0ecember, +@@B$.

6onsolidated "et $rt7 of the group is around USD / ('##'$" . %ndiabulls and its group

companies have attracted 1 0 ?@@ million of e7uity capital in =oreign 0irect %nvestment

#=0%$ since &arch +@@@. ome of the large shareholders of %ndiabulls are the largest

financial institutions of the world such as =idelity =unds, oldman achs, &errill 2ynch,

&organ tanley and =arallon 6apital.

%ndiabulls roup is one of the top business houses in the country with business interests

in 5eal 4state, %nfrastructure, =inancial ervices, 5etail, &ultiplex and Power sectors.

%ndiabulls roup companies are listed in %ndian and overseas financial markets. !he

/etworth of the roup exceeds 1 0 billion. %ndiabulls has been conferred the status of

a ' usiness uperbrand( by !he rand 6ouncil, uperbrands %ndia.

21



F'"a"%'a# Ser?'%es

Se%ur't'es

Rea# Estate

Reta'#

P$ er

%ndiabulls =inancial ervices is an integrated financial services powerhouse providing

6onsumer =inance, Gousing =inance, 6ommercial 2oans, 2ife %nsurance, Asset

22

usiness 2oan 6ommercial 6redit 2oans 6ommercial ehicle 2oans 2oan Against hares %nsurance 0istribution

47uity 5esearch 6ommodities 3nline !rading 3nline %P3

6ommercial 5esidential 4Qs

3rganised 5etail tore 3ne Gappystore

Profile of Power usiness !hermal Power Pro)ect

Gydro Power Pro)ect 3ther Pro)ects

http://www.indiabulls.com/financial/

http://www.indiabulls.com/securities/

http://www.indiabulls.com/realestate/

http://www.indiabulls.com/retail/

http://www.indiabulls.com/power/

http://www.indiabulls.com/financial/consumer-finance/business_loans.shtml


http://www.indiabulls.com/financial/consumer-finance/comm_credit.shtml


http://www.indiabulls.com/financial/consumer-finance/comm_vehicle.shtml


http://www.indiabulls.com/financial/consumer-finance/loanagainstshares.shtml


http://www.indiabulls.com/financial/consumer-finance/insurance.shtml


http://www.indiabulls.com/securities/services/equityanalysis.aspx


http://www.indiabulls.com/securities/commodity/commodity.htm


http://launchfull%28%27https//trade.indiabulls.com/login/loginform.htm','terms')


http://www.indiabulls.com/securities/services/indaibulls-IPO-online.htm


http://www.indiabulls.com/realestate/commercial_development.htm


http://www.indiabulls.com/realestate/residential.htm


http://www.indiabulls.com/realestate/special_economic.htm


http://www.indiabulls.com/retail/organisedretail.htm


http://www.indiabulls.com/retail/megastore.htm


http://www.indiabulls.com/retail/mart.htm


http://www.indiabulls.com/power/default.htm


http://www.indiabulls.com/power/thermal.htm


http://www.indiabulls.com/power/hydro.htm


http://www.indiabulls.com/power/otherproject.htm


http://www.indiabulls.com/financial/






http://www.indiabulls.com/securities/





http://www.indiabulls.com/realestate/




http://www.indiabulls.com/retail/




http://www.indiabulls.com/power/







&anagement and Advisory services. %ndiabulls =inancial ervices 2td is amongst BD

companies constituting & 6% 8 &organ tanley %ndia %ndex. %ndiabulls =inancial is also

part of 62 A9s model portfolio of @ est 6ompanies in Asia. %ndiabulls =inancial

ervices signed a )oint venture agreement with ogecap, the insurance arm of ocietR

enerale # oc en$ for its upcoming life insurance venture. %ndiabulls =inancial ervices

in partnership with &&!6 2imited, the largest commodity trading company in %ndia, has

set up %ndia9s -th &ulti86ommodities 4xchange.

%ndiabulls 5eal 4state 2imited is %ndia9s third largest property company with

development pro)ects spread across residential pro)ects, commercial offices, hotels, malls,

and pecial 4conomic Qones # 4Qs$ infrastructure development. %ndiabulls 5eal 4state

partnered with =arallon 6apital &anagement 226 of 1 A to bring the first =0% into real

estate.

%ndiabulls 5eal 4state is transforming *- million s7ft in *B cities into premium 7uality,

high8end commercial, residential and retail spaces. %ndiabulls 5eal 4state has diversified

significantly in the following business verticals within the real estate space: Rea# Estate

De?e#$5(e"t Pr$=e%t A*?'s$r) Fa%'#'t'es a"a6e(e"t: 5esidential, 6ommercial

#3ffice and &alls$ and 4Q 0evelopment. P$ er: !hermal and Gydro Power

eneration.

%ndiabulls ecurities 2imited is %ndia9s leading capital markets company with All8%ndia

Presence and an extensive client base. %ndiabulls ecurities possesses state of the art

trading platform, best broking practices and is the pioneer in trading product innovations.

Power %ndiabulls, in8house trading platform, is one of the fastest and most efficient

trading platforms in the country.. %ndiabulls ecurities 2imited is the first brokerage

house to be assigned the highest rating E * by 65% %2.

!RO TH OF INDIABULLS

23



Year 2 1:

3ne of %ndia9s first trading platforms was set up by %ndiabulls =inancial ervices 2td.

with the development of an in8house team.

Year 2 1 3:

!he service offered by %ndiabulls was increased to include 47uity, =N3, >holesale 0ebt,

&utual fund, %P3 =inancingK0istribution and 47uity 5esearch.

Year 2 4 +:

%n this particular year %ndiabulls ventured into 0istribution and 6ommodities !rading

business.

Year 2 + -:

• !his was one of the most important years in the history of %ndiabulls. %n this year:

• %ndiabulls came out with its initial public offer #%P3$ in eptember +@@-.

• %ndiabulls started its 6onsumer =inance business.

• %ndiabulls entered the %ndian 5eal 4state market and became the first company to

bring =0% in %ndian 5eal 4state.

•

%ndiabulls won bids for landmark properties in &umbai.

Year 2 - /:

%n this year the company ac7uired over **? acres of land in onepat for residential home

site development. !he world renowned investment banks like &errill 2ynch and

oldman achs increased their shareholding in %ndiabulls. %t also became a market leader

in securities brokerage industry, with around *M share in 3nline !rading. !he world9s

largest hedge fund, =arallon 6apital and its affiliates committed 5s. +@@@ million for

%ndiabulls subsidiaries iz. %ndiabulls 6redit ervices 2td. and %ndiabulls Gousing

=inance 2td. %n the same year, the teel !ycoon &r. 2 / &ittal promoted 2/& %ndia

%nternet venture 2td. ac7uired D.+M stake in %ndiabulls 6redit ervices 2td.

Year 2 / 0:

24



%n this year, %ndiabulls =inancial ervices 2td. was included in the prestigious &organ

tanley 6apital %nternational %ndex #& 6%$. %ndiabulls =inancial ervices 2td. was

benefited with the =arallon 6apital agreeing to invest 5s. B,--@ million in it. !he

company also received an 'in principle approval( from overnment of %ndia for

development of multi product 4Q in the state of &aharashtra. %ndiabulls =inancial

ervices 2td ac7uired *@@M of the e7uity share capital of /oble 5ealtors Pvt. 2td.

%ndiabulls Power 2imited was established in +@@C to capitalize on emerging opportunities

in the %ndian power sector.

Year 2 0 :

!he growth in +@@D8@O is lower than the nine per cent recorded in the

Preceding fiscal, but that is not as low as expected by certain analysts and

uite in the range pro)ected by the 5eserve ank of %ndia at B.?8C per cent.

Gowever, the manufacturing sector proved to be a dampener where the

rowth turned lower at *.- per cent in the fourth 7uarter, pulling down the

=ourth 7uarter 0P growth to ?.D per cent from D.B per cent a year ago. 0P

rowth in the third 7uarter of +@@D8@O has been revised to ?.D per cent from

?. per cent estimated provisionally.

Year 2 1 :

%ndiabulls ecurities reports net profit of 5s B*.++ crore in the Sear ending &arch +@@O8

+@*@ compared to net loss of 5s *+.DD crore during the previous year ended &arch +@@D8

+@@O. ales declined **.C* Percent to 5s +O+.@C crore in the Sear ending &arch +@@O8

+@*@ compared to 5s @.D@ crore during the previous year ended &arch +@@D8+@@O.

I"*'a@u##s F'"a"%'a# Ser?'%es L'('te*:

2+



%ndiabulls =inancial ervices is one of %ndia9s leading and fastest growing private sector

financial services companies. %ndiabulls =inancial ervices is an integrated financial

services powerhouse providing 6onsumer =inance, Gousing =inance, 6ommercial 2oans,

2ife %nsurance, Asset &anagement and Advisory services. !he company is focused on

providing multiple financial services through an extensive network of consumer touch8

points covering !ier *, !ier + N !ier cities. %ndiabulls serves more than ?@@,@@@

customers across different financial products through its branch network, call centers N

the internet. %t also ranks among the top private sector financial services and banking

groups in terms of net worth.

5etailing in %ndia is gradually inching its way to becoming the next booming industry.

!he whole concept of shopping has changed in terms of consumer buying behavior and

leading to a revolution in shopping. &odern retail has entered %ndia in the form ofsprawling shopping centers, multi8storied lifestyle malls and huge complexes offer

shopping, entertainment and food all under one large roof.

A retail business works on a network environment as the stores connect to one another as

well as to supplier sites. !his is because in the retail business 7uick response is the key to

success. 5etail is buzzing with lot of excitement and euphoria. !he market is growing and

government policies are becoming more favorable and emerging technologies are

facilitating operations.

!he next few years will be amongst the most remarkable in the evolution of modern retail

in %ndia and tore 3ne 5etail %ndia 2td. is amongst those that have aspired to emerge into

this booming industry.

tore 3ne 5etail %ndia 2td. is the retail arm of %ndiabulls roup, a business conglomerate

catering to the entire %ndian consumption space.

tore 3ne 5etail operates on multiple retail formats in both value and lifestyle segment of

the %ndian consumer market.

!he company has forayed in multiple formats which include tore 3ne #in the process of

being re8branded$ 8 a chain of lifestyle stores, 'happy store( 8 a hyper format retail chain

offering great value for money on daily needs, apparels, home and appliances. !he

company already has operational stores at Pune, /agpur N =aridabad #/65$ .!he6ompany plans to stretch its footprint across the nation with the addition of more such

stores.2-



T7e B$ar* $ D're%t$rs

• ameer ehlaut 6hairman and 643

• agan anga 4xecutive 0irector

• 5a)iv 5attan 643

• hamsher ingh 0irector

• Aishwarya Fatoch 0irector

• Faran ingh 0irector

• Prem Prakash &irdha 0irector

• aurabh F &ittal 0irector

• Amit Tain 6ompany ecretary

2/



Se"'$r V'%e Pres'*e"t

Re6'$"a# a"a6er

Bra"%7 a"a6erSe"'$r Sa#es a"a6er

Su55$rt S)ste( Sa#es Fu"%t'$"

R GSR

AR

L$%a# C$(5#'a"%eO '%er

Ba%> O '%eE&e%ut'?e

Dea#er

Or6a"' at'$" Stru%ture B$ar* $ D're%t$rs:

20



Tra*'"6 Pr$*u%ts $ I"*'a @u##s Se%ur't'es

2



ndiabulls SecuritiesTrading Products

Cas7 A%%$u"t I"tra*a) A%%$u"t ar6'" Tra*'"6

%ndiabulls ecurities provide three products for trading. !hey are

6ash Account3



%ntraday Account

&argin !rading #&antra$

Cas7 A%%$u"t : %t provides the client to buy - times of cash balance in his trading

account.

I"tra*a) Pr$*u%t: %t provides the client to buy D times of his cash balance in the trading

account.

a"tra A%%$u"t: Also called as margin trading, is a special account to buy on leverage

for a longer duration

T7e su@s'*'ar'es $ I"*'a@u##s F'"a"%'a# Ser?'%es Lt*; '"%#u*e:

• %ndiabulls 6apital ervices 2td.

• %ndiabulls 6ommodities Pvt. 2td.

• %ndiabulls 6redit ervices 2td.

• %ndiabulls =inance 6o. Pvt. 2td

• %ndiabulls Gousing =inance 2td.

• %ndiabulls %nsurance Advisors Pvt. 2td.

• %ndiabulls 5esources 2td.

• %ndiabulls ecurities 2td

31



I"*'a@u##s F'"a"%'a# Ser?'%es Lt*:

%ndiabulls =inancial ervices 2td. was incorporated in the year +@@?.!he Auditors of

%ndiabulls =inancial ervices 2td. are 0eloitte, Gaskins N ells. !he main activity of this

company is in relation to securities and stock brokerage. %t was also responsible for

setting up one of %ndia9s first trading platforms.

%ndiabulls =inancial ervices is one of %ndia9s leading and fastest growing private sector

financial services companies. %ndiabulls =inancial ervices is an integrated financial

services powerhouse providing 6onsumer =inance, Gousing =inance, 6ommercial 2oans,

2ife %nsurance, Asset &anagement and Advisory services. !he company is focused on providing multiple financial services through an extensive network of consumer touch8

points covering !ier *, !ier + N !ier cities. %ndiabulls serves more than ?@@,@@@

customers across different financial products through its branch network, call centers N

the internet. %t also ranks among the top private sector financial services and banking

groups in terms of net worth.

I"*'a@u##s Se%ur't'es L'('te* :

32



%ndiabulls ecurities 2imited is %ndia9s leading capital markets company with All8%ndia

Presence and an extensive client base. %ndiabulls ecurities is the first and only brokerage

house in %ndia to be assigned the highest rating E * by 65% %2. %ndiabulls ecurities

2td is listed on / 4, 4 N 2uxembourg stock exchange

I"*'a@u##s Rea# Estate L'('te*:

%ndiabulls 5eal 4state 2imited with pro)ects covering a total land area in excess of *@,@@@

acres is one of the largest listed real estate companies in %ndia and a leading national

player across multiple realty and infrastructure sectors. % 542 pro)ects include Gigh8end

3ffice and 6ommercial paces, Premium 5esidential 0evelopments, %ntegrated!ownships, 2uxury 5esorts and pecial 4conomic Qones. % 542 is partners with

internationally renowned consultants and construction companies for its developments at

various stages of execution.

St$re O"e Reta'# I"*'a Lt* :

5etailing in %ndia is gradually inching its way to becoming the next booming industry.

!he whole concept of shopping has changed in terms of consumer buying behavior and

leading to a revolution in shopping. &odern retail has entered %ndia in the form of

sprawling shopping centers, multi8storied lifestyle malls and huge complexes offer

shopping, entertainment and food all under one large roof.

A retail business works on a network environment as the stores connect to one another as

well as to supplier sites. !his is because in the retail business 7uick response is the key to

success. 5etail is buzzing with lot of excitement and euphoria. !he market is growing andgovernment policies are becoming more favorable and emerging technologies are

facilitating operations.

!he next few years will be amongst the most remarkable in the evolution of modern retail

in %ndia and tore 3ne 5etail %ndia 2td. is amongst those that have aspired to emerge into

this booming industry.

tore 3ne 5etail %ndia 2td. is the retail arm of %ndiabulls roup, a business conglomeratecatering to the entire %ndian consumption space.

33



tore 3ne 5etail operates on multiple retail formats in both value and lifestyle segment of

the %ndian consumer market.

!he company has forayed in multiple formats which include tore 3ne #in the process of

being re8branded$ 8 a chain of lifestyle stores, 'happy store( 8 a hyper format retail chain

offering great value for money on daily needs, apparels, home and appliances. !he

company already has operational stores at Pune, /agpur N =aridabad #/65$ .!he

6ompany plans to stretch its footprint across the nation with the addition of more such

stores.

I"*'a@u##s P$ er Bus'"ess:

%ndiabulls Power 2imited was established in +@@C to capitalize on emerging opportunities

in the %ndian power sector. %t develops and intends to operate and maintain power pro)ects

in %ndia. %ndiabulls is currently developing =ive !hermal Power Pro)ects with an

aggregate capacity of approximately BB@@ &>. !hese pro)ects include, Amravati Phase8%

#* +@ &>$, Amravati Phase8%% #* +@ &>$, /asik #* ? &>$ in &aharashtra,

haiyathan !hermal Power Pro)ect #* +@ &>$ N 6hhattisgarh Power Pro)ect #* +@

&>$ in the tate of 6hhattisgarh. %n addition to the above %ndiabulls is also developing

four medium size Gydro Power Pro)ects in Arunachal Pradesh aggregating to *BC &>.

%ndiabulls has also entered into &o1s with the ovt. of &adhya Pradesh and Tharkhand

for setting up of +B-@ &> N * +@ &> !hermal Power Pro)ects in each of these tates

respectively.

I"*'a@u##s 5$ er tra*'"6 #t*:

%ndian Power !rading sector has come a long way since trading was recognized as a

distinct activity in the %ndian 4lectricity Act +@@ . y the end of =S +@@D8@O the traded

volume has increased manifold since +@@ . !he market has matured in terms of volume

traded, number of trading entities and sophistication of the trading instruments. %ndia saw

its first online exchange for trading of electricity in +@@D thus further improving the price

discovery mechanism. !he country today has two operational Power 4xchanges which

are operating on 0ay Ahead contracts. !he electricity futures have also been introduced

on an %ndian 6ommodity 4xchange.

!hese developments in the market open up a new dimension in the %ndian energy sector

for optimization of 0emand and upply by way of trading. !rading of electric power34



would help the entities with surplus or deficit power situations to ensure optimal

utilization of their resources N create an inter8regional N intra8regional balance in respect

of power.

%ndiabulls group companies %ndiabulls Power !rading 2imited and %ndiabulls Power

eneration 2imited have been awarded with 6ategory 'A( %nterstate Power !rading

2icense by the Gon9ble 6entral 4lectricity 5egulatory 6ommission # ide 2icense /o.

+K!radingK6456 dated *+.@O.+@@D and ide 2icense /o. K!radingK6456 dated

*+.@O.+@@D$. %ndiabulls has also been granted a category ;=9 trading license for intrastate

trading in &aharashtra by Gon9ble &456 # ide 2icense /o. + of +@@D dated +*st

August +@@D$.

I"?est$r Re#at'$"s:

=or %nvestorKAnalyst ueriesI"*'a@u##s F'"a"%'a# Ser?'%es L'('te*

!a6a" Ba"6a 8 C7'e E&e%ut'?e O '%er 9

. P. 6entre, 6 8 >ing,

-*K-- &inoo 0esai 5oad,

/ear 5adio 6lub, 6olaba,

&1& A% 8 -@@ @@?

Phone: UO* ++ ODO????

=ax : UO* ++ ++D*+--@

4mail: ceo.financialVindiabulls.com

I"*'a@u##s Se%ur't'es L'('te*

D'?)es7 S7a7 8 C7'e E&e%ut'?e O '%er 9


-*K-- &inoo 0esai 5oad,

/ear 5adio 6lub, 6olaba,

&1& A% 8 -@@ @@?Phone: UO* ++ ODO????

=ax : UO* ++ ++D*+--@3+

mailto:[email protected]

mailto:[email protected]



4mail :ceo.securitiesVindiabulls.com

I"*'a@u##s Rea# Estate L'('te*

V'5u# Ba"sa# 8Jt; a"a6'"6 D're%t$r9


-*K-- &inoo 0esai 5oad, /ear 5adio 6lub, 6olaba,

&1& A% 8 -@@ @@?

Phone: UO* ++ OD@?+?*

=ax : UO* ++ ++D*+--@

4mail : ceo.realestateVindiabulls.com

T7e Ba">ers $ I"*'a@u##s F'"a"%'a# Ser?'%es Lt*; are as $##$ s:

A /8Amro ank

Andhra ank ank of &aharashtra

ank of 5a)asthan 2td.

6anara ank

6enturion ank of Pun)ab 2td.

6itibank

6orporation ank

0ena ank

G0=6 ank 2td

G 6 2td.

%6%6% ank 2td.

%0 % 2td

%ndustrial ank 2td.

%/ ysya ank 2td

Farnataka ank

Pun)ab /ational ank

3-

mailto:%[email protected]

mailto:%[email protected]



tate ank 3f %ndia

yndicate ank

1nion ank 3f %ndia

1!% ank 2td.

Ses ank 2td.

SALES PRO OTIONAL ACTIVITIES

Promotion is true that products are manufactured to satisfy the needs of theconsumers.. ut alone is not enough. !oday the responsibility of the manufacturers does

not cease with physical production whatever may be the nature of the product. !he

present day marketers are consumer oriented where it is the duty of the manufacturers to

know from where, when, how and what price the products would be available. uccessful






O. Advertising.

*@. ales Promotion

**. Publicity

*+. Personal elling

3/



AR ETIN! CO UNICATION PROCESS :

enerally marketing communication is undertaken to pass on the message of a

product or sale to the ultimate consumers. !hus, there are three elements in this process.

I PORTANCE OF ADVERTISIN!:


or an %/0%A 122 . !he real ob)ective of advertising is effective communication

between producers and consumers. %n other words the ultimate purpose all advertising is


!o make on immediate %/0%A 122

!o build primary demand

!o introduce a price deal

!o inform about a products availability

!o increase market share

!o help salesman by building on awareness of a product among retailers

!o increase the fre7uency use of a product.

30



!o build overall company image

!o build brand recognition

PERSONAL SELLIN!







salesman ship, is not something very new. 4ven centuraries ago salesman ship was

practiced in reece and 5ome. According to Peter 0rucker 6yrus &ecornie was the first


Features:

• %t helps to establish a cordial and obiding relationship between the

organization and its customers.

• %t is a creative art. %t creats wants a new.

• %t is a science, in the sense that '3ne human mind influences another human

mind(.• Personal selling imparts knowledge and technical assistance to the consumers.

3



SALES PRO OTION



distinguished from advertising and personal selling, through basic aim or all the three isone and the same viz., to increase the volume of sales.

ales Promotion:

• 6ontests, ames

• weep stakes, 2otteries

• Premiums

• ampling

• =airs and !rade shows

• 4xhibs

• 0emonstrators

• 6ouponing

• 5ebates

•

2ow interest =inancing• 4ntertainment

• !rade E in E allowances

• !rade stamps


supplement both personal selling and advertising and co8ordinationate them and help to



4



%n a general sense the sales promotion includes ' personal selling, advertising and

supplementary selling activities(.

E?a#uat'$" $ Sa#es Pr$($t'$":

!wo decades ago, there was no agreement among the marketing people that there

was a separate sales promotion function. %n those days, promotion was a 'share8 run to

gain a short run good(. !he importance of sales promotion is modern marketing has

increased mainly an account of its ability in promoting sales and preparing the ground for

future expansion. !he main ob)ective of sales promotion is to attract the prospective buyer

towards the product.

PUBLICITY

!he publicity is derived as 'Any form of commercially significant news about a

product, and institution, a service, or a person published % a space or radio i.e. not paid for

by the sponsor(. %n short advertisement is paid form of publicity. %t is to be noted here that

though the terms 9A0 45!% %/ ; A/0 ; Publicity9 or differences in the field of

marketing, both are used interchangeably.

!he media are broadly classified into direct indirect. 0irect method of advertisingrefers to such methods used by the advertiser with which he could established a direct

41



contact with the prospects. &ost of the media are indirect in nature 4<: =ree Publicity,

cinema, etc.

Press Pu@#'%'t) :

!his remains the most popular method of publicity to day. /ews papers and

magazines have become a part of cultural and political life of the people. /ow press

publicity takes two forms.

#a$ /ews Papers

#b$ &agazines8a9 Ne 5a5ers :

!he abbreviation for news papers is '/orth. 4ast, >est, outh past and present event

report(. /ews papers are bought largely for their news value. As such they are appropriate

for announcing new products and new development of existing products. ecause of their

fre7uency of publication, they are also well suited to opportunity makers, the various

advantages may be summed up as follows:

• !hey reach nook and corner, so their coverage is high.

• Gigh fre7uency enables speedy preparation and publication of advertisement.

• /ews papers offer a lot of flexibility. According to the convenience and necessity

of the advertises the shape and size of advertisement could be changed.

• Advertising in news papers is a cheap method of advertising from the company

point of view.

!he news papers advertising sponsor four kinds of advertising

• 6lassified advertisement 4< : Gouse for sale( etc.,

•

eneral advertisement• !easer advertisement

42



• /ews type advertisement

8@9 a6a '"es :

Another media under press publicity is magazines, and )ournals. !hey also offer goodfacility because magazines are read leisurely when the reader mentally prepared to receive

the advertisement.

&agazines are periodicals #periodicals of publication is regular$ but different from

news papers in two respects. 3ne is that it pre8selects, its readership through the nature its

content: as mentioned above they are read leisurely magazines, as a group may be

subdivided from the point of view of advertisers as follows:

'"*s $ $ut *$$r 5u@#'%'t):

Rura# A*?ert's'"6:

%t refers to posters which are often posted on walls. !he size of such poster would

be big and might contain pictures etc. %t is often found in cinema advertising.

A*?ert'se(e"t @$ar*s :

!hese advertisement or posters but are kept at certain fixed places especially at

points. >here people fre7uently assemble bus stages, railway stations etc., and ig

hoardings will be placed at various road sides with various offers using stars such as

achin 5amesh !endulkar and haruk Fhan who are the rand Ambassadors for

%/0%A 122 with various adds.

Ve7'%u#ar A*?ert's'"6:

!his refers to moving advertisements. !hese advertisements on moving vehicle

such as buses and railway trains offer examples of this. !his type of advertising has such a

very large circulation and is considered to be very effective.

43



ANALYSISANALYSIS

THE ANALYSIS TYPES OF CONSU ERS OF PURCHASE OF

INDIABULLS

I"ter5retat'$":

FACTORS NO;OF RESPONDENTS PERCENTA!E

4&P23S44 *? @M

1 %/4 P45 3//42 +B ?+M

P53=4 %3/ BM

/5%9s B *+M

TOTAL + 1

44



According to my survey, it can be seen from the above table that indicates

4mployees *? # @M$, usiness Personnel +B #?+M$, Profession #BM$ and /5%9s B

#*+M$, are preferring to purchase %/0%A 122 .

ANALYSIS OF REPRESENTIN! INFLUENCIN! FACTORS TO

PURCHASE OF INDIABULLS

FACTORS NO;OF RESPONDENTS PERCENTA!E

=5%4/0 ** ++M

A0 45!% 4&4/! *@ +@M

330>%22K=A&4 *- +DM

P45 3/A2 6G3%64 *? @M

TOTAL + 1

4+



I"ter5retat'$"

4-



As per my survey, the above table reflects that =riends ** #++M$, Advertisements

*@ #+@M$, and oodwillK=ame *- #+DM$, Personal 6hoice *? # @M$ are the factors

influencing to purchase of %/0%A 122 .

THE LEVEL OF SATISFACTION OF CONSU ERS TO ARDS

THE PURCHASE OF INDIABULLS;

5

20 19

6

10% 40% 38% 12%

0

5

10

15

20

25

VERY GOOD GOOD AVERAGE SATISFACTORY

NO.OF RESPONDENTS PERCENTAGE

I"ter5retat'$"

As per my survey above the table customer satisfaction consumer id very good ? #*@M$,

good +@ #-@M$, Average O# DM,$ atisfactory B#*+M$ are the factors consumers

purchasing of %/0%A 122 .

ATTRIBUTESNO;OF

RESPONDENTSPERCENTA!E

45S 330 ? *@M

330 +@ -@M

A 45A 4 *O DM

A!% =A6!35S B *+M

TOTAL + 1

4/



THE LEVEL OF SATISFACTION OF CONSU ERS TO ARDS

THE PURCHASE OF INDIABULLS;

Attr'@utes N$; $ Res5$"*e"ts Per%e"ta6e ery ood *@ +@M ood +* -+M Average *B +M /ot atisfied BM

T$ta# 1 1

10

21

16

332% 6%42%20%0

5

10

15

20

25

Very Goo Goo A!er"#e No$ S"$%&'%e

No. o' Re&(o) e)$& Per*e)$"#e

I"ter5retat'$"

As per my survey above the table customer satisfaction consumer id very good *@ #+@M$,

good +* #-+M$, Average *B# + M,$ atisfactory #BM$ are the factors influencing

satisfaction of consumers purchasing of %/0%A 122 .

40



>hich of the connection that you most prefer by advertisementsW

A$ %/0%A 122

$ TA/AP5%SA

6$ 16G45%/0%A

0$ &6

%nterpretation:

ATTRIBUTESNO;OF

RESPONDENTSPERCENTA!E

%/0%A 122 B *+M

TA/AP5%SA *O DM16G45%/0%A *D BM

&6 D *BM

TOTAL + 1

4



As per my survey above the table customer satisfaction consumer %ndiabulls B #*+M$,

)anapriya *O # DM$, suchirindia *D# B M,$ smc D#*BM$ are the factors influencing

satisfaction of consumers purchasing of %/0%A 122

%f you are satisfied with %/0%A 122 real8estate plansW

A$ Ses

$ /o

Particulars 5espondentsS4 -@ /3 B@

%nterpretation:

As per my survey above the table the no respondents of customer satisfaction is very low

and the company must improve it .

+



S OT ANALYSIS

STREN!TH

INDIABULLS CONCEPT ATHOU!HT A NOTION; INDIABULLS IS ABOUT

SI PLE THOU!HTS THAT HAVE THE PO ER TO ENHANCE LIFE

!he %/0%A 122 chitchat is real estate easily available across a host of dealer and retail

outlets all over your city.

!he %/0%A 122 is like an ocean full of technology and information full of real

world.

%t has good research and development will e7uip with efficient work force.

/ational and international services.

%/0%A 122 is one of the leading real estate service providers, with a footprint,

in +@ states covering all four metros %t has over one million satisfied customers.

An %/0%A 122 network connects its user to the other network within seconds

compared to other networks.

%/0%A 122 completes the formalities of the overnment by fulfilling the

statutory re7uirements in taking the proof of the customer.

+1



EA NESS

An %/0%A 122 network is weak in rural places.

%/0%A 122 is stricter in govt. statutory proofs that should be made flexible to

the customer.

Poor available of information for the customer in the city and some other places.

1nlike the other operators giving subsidiaries9.

Poor knowledge to the retailers about %/0%A 122 9s packages, schemes and

promotional activities.

OPPORTUNITIES

Guge sales can be expected if proper eye catching advertisements, promotional

activities are designed for new customers.

y giving 7uick and proper services %/0%A 122 can become the /o.* operator

in %ndia in retail industry.

THREATS

!he product is at the growth stage of the company has to stay ahead of its

competitors and persuade the customer to prefer the product.

6ompany personnel should be taken but it should be customer friendly, otherwise

the company may lose the sales.

+2



!he company should give priority to the rural customers, so as get good business

otherwise, other

3perator may capture the market.

FINDIN!S

!he company is advertisement is not fair and is not reaching to all people.

!he advertisement is difficult to understand.

%/0%A 122 is not concentrating on the promotional activities for the customers

and for the retailers.

%/0%A 122 is not giving gifts for the customers.

!he company is not concentrating on other types of advertising media.

!he package design is not communicative and eye catching, so package design

and color have to blend harmoniously to make the package communication

effective.

/etwork is not reaching to rural villages.

!he company is not conducting road shows so as to get awareness in the public

about the product and services.

%mprove the marketing personnel and they should give full knowledge to the

customers and retailers.

%/0%A 122 must improve their personnel selling direct contacting customers

to give awareness of their products.

+3



SU!!ESTIONS

%/0%A 122 is not giving gifts for the customers.

!he company is not concentrating on other types of advertising media.

!he package design should be communicative and eye catching, so package

design and color have to blend harmoniously to make the package communication

effective.

/etwork should be expanding to rural villages.

5educe the 4&% rates to increase the market share.

!he company should conduct road shows so as to get awareness in the public

about the product and services.

%mprove the marketing personnel and they should give full knowledge to the

customers and retailers.

!he offers should be fairer and should also necessary to bring new offers.

%t will help full in %ncreasing of ales if !he %/0%A 122 brings for the

different groups of people such as, /5%9s, 4mployees, irls etc.,

+4



BIBLIO!RAPHY

63&PA/S P53=%24 8888 www.indiabull.com

P5%/6%P24 3= &A5F4!%/

&A/A 4&4/! 8888 PG%2%P F3!245

&3045/ &A/A 4&4/! 8888 5. ./.P%22A%

/4> PAP45 8888 !G4 G%/01 !G4 463/3&%6 !%&4

0466A/ 6G53/%624

!G4 !%&4 3= %/0%A

++

http://www.indiabull.com/

http://www.indiabull.com/



.UESTIONNAIRE

*. /ame:

+. 3ccupation:4mployee usiness Profession tudent

. Addresses for 6ommunication:

-. &onthly %ncome #or$ %ncome 2evel

+@@@8-@@@ -@@@8D@@@

D@@@8*+@@@ &ore than *+@@@

?. %f yes which connection in real estate you hadW

%/0%A 122 3thers

Tanapriya sucherindia &6

B. %f you have %/0%A 122 6onnection, how are their servicesW

ery god ood Average

/ot atisfied

C. Are you satisfied with %/0%A 122 5A!4W

Ses /o

D. Sou are single paid customer #or$ 4&% customerW

* one 4&%

O %f you are satisfied with %/0%A 122 real8estate plansW

Ses /o

*@. >ho influenced you to take %/0%A 122 connectionW

Advertisement=riendsK5elatives

oodwillK=ame Personal 6hoice

+-



**. >hat type of promotional activity you preferred in purchasing %/0%A 122 W

AdvertisementPublicity ales Promotion >ord of &outh

*+. >hich of the connection that you most prefer by advertisementsW

%/0%A 122 Tanapriya sucherindia &6

* . pecify your level of satisfactionW

Ver)

!$$*!$$* A?era6e Sat's a%t$r)

a'"te"a"%e

Pr'%ePer $r(a"%eA ter Sa#es Ser?'%e

*-. Any uggestionsW

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . .

4.advertising and sales india bulls

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