advertising and sales india bulls checked
TRANSCRIPT
CONTENTS:
Particulars Page
No.
1. INTRODUCTION 1-4
2. OBJECTIVE, METHODOLOGY& 4-8
LIMITATIONS OF STUDY
3. INDUSTRY PROFILE 9-17
4. COMPANY PROFILE 18-35
5. DATA ANALYSIS 36-53
6. CONCLUSION 54-54
7. SUGGESTIONS 55-55
8. BIBLIOGRAPHY 56-56
9. Quesnay 57-58
1
1.INTRODUCTION
"As we spread wings to expand our capabilities
and explore new horizons, the fundamental focus remains unchanged:
seek out the best technology in the world and put it at the service of our
ultimate user: our customer."
Promotion is true that products are manufactured to satisfy the needs
of the consumers. But alone is not enough. Today the responsibility of the
manufacturers does not cease with physical production whatever may be the
nature of the product. The present day marketers are consumer oriented
where it is the duty of the manufacturers to know from where, when, how
and what price the products would be available. Successful marketing
consists in offering the right product of the right price of the right place (and
time) with right promotion.
In course of time, various activities came into vogue designed
particularly to help easy sale of goods. These activities commonly known as
promotional Mix. The marketing communication Mix also called as the
“Promotion Mix” consists of four major tools.
1. Advertising.
2. Sales Promotion
3. Publicity
4. Personal Selling
Generally marketing communication is undertaken to pass on the
message of a product or sale to the ultimate consumers. Thus, there are three
elements in this process.
2
The purpose of advertising is motivating but to sell something a
product, a service on INDIABULLS. The real objective of advertising is
effective communication between producers and consumers. In other words
the ultimate purpose all advertising is “Increased awareness” list of the
following specific objectives of advertising.
The process of selling is ensured by personal selling supposed
by advertising and sales promotion. Of these three methods personal selling
occupies the predominant role mainly because of the personal element
involves. It may be described as a personal source rendered to the
community in connection with marketing of goods. It is a marketing process
with which consumers are personally persuaded to by goods and services
offered by a manufacturer. The most powerful element in the promotional
mix is salesman ship, is not something very new. Even centuraries ago
salesman ship was practiced in Greece and Rome. According to Peter
Drucker Cyrus Mecornie was the first man to use modern technique of
selling.
Features:
1. It helps to establish a cordial and obiding relationship between the
organization and its customers.
2. It is a creative art. It creates wants a new.
3. It is a science, in the sense that “One human mind influences another
human mind”.
4. Personal selling imparts knowledge and technical assistance to the
consumers.
3
Promotion includes all those functions, which have to do with the
marketing of a product all other activities designed to increase and expand
the market. But it is clearly distinguished from advertising and personal
selling, through basic aim or all the three is one and the same viz., to increase
the volume of sales.
“Sales promotion in a specific sense, refers to those sales activities that
supplement both personal selling and advertising and co-ordination ate them
and help to make them effective, such as displays, shows and expositions,
demonstrations and other non recurrent selling efforts not in the ordinary
routine”.
In a general sense the sales promotion includes “personal selling,
advertising and supplementary selling activities”.
Evaluation of Sales Promotion:
Two decades ago, there was no agreement among the marketing
people that there was a separate sales promotion function. In those days,
promotion was a “share- run to gain a short run good”. The importance of
sales promotion is modern marketing has increased mainly an account of its
ability in promoting sales and preparing the ground for future expansion. The
main objective of sales promotion is to attract the prospective buyer towards
the product.
4
PUBLICITY
The publicity is derived as “Any form of commercially significant
news about a product, and institution, a service, or a person published I a
space or radio i.e. not paid for by the sponsor”. In short advertisement is paid
form of publicity. It is to be noted here that though the terms
’ADVERTISING ‘AND ‘Publicity’ or differences in the field of marketing,
both are used interchangeably.
The media are broadly classified into direct indirect. Direct method of
advertising refers to such methods used by the advertiser with which he
could establish a direct contact with the prospects. Most of the media are
indirect in nature EX: Free Publicity, cinema, etc.
5
OBJECTIVES
To know the customer opinion about Real estate of INDIABULLS.
To know the brand loyalty of INDIABULLS.
To know the influencing factors of INDIABULLS.
To know the market share of the INDIABULLS.
To know the sources of awareness for the customers.
To know the customer satisfaction on network of INDIABULLS.
To know the satisfaction on Services Provided by INDIABULLS.
To know the satisfaction of customers on real-estate marketing when
compare to other competitors.
6
RESEARCH METHODOLOGY
One of the important tools for conducting marketing researching is
the availability of necessary and useful data. Data collection is more of an
than science the methods of marketing research are in a way the methods
of data collection. The sources of information fall under two categories.
Internal sources:
Every company has to keep certain records such as accounts,
records, reports, etc., these records provide sample information which can
organizations usually keeps collecting in its working.
External sources:
When internal records are insufficient and required information is
not available, the organizations will have to depend on external sources.
The external sources of data are:
Primary data:
Primary data are data gathered for a specific purpose or for a
specific research report.
For systematically collecting the data the closed end questionnaire is
used. The questionnaire consists of questions relating to various aspects of
the study for proper data collection the questionnaire is divided into 2
sections. Both the sections are meant for the respondent only.
7
Secondary data:
Secondary data are data that are collected for
another purpose and already exist somewhere. Data pertaining to company
is collected from company web site company catalogues and magazines.
The company profile gives a detailed report of history various products
manufacture by its etc.
METHOD OF RESEARCH
SURVEY METHOD:
A survey is a complete operation, which requires some technical
knowledge survey methods are mostly personal in character. Surveys are
best suited forgetting primary data. The researcher obtains information
from the respondents by interviewing them.
SAMPLING:
It is not always necessary to collect data from whole universe. A
small representative sample may serve the purpose. A sample means a
small group should be emanative cross section and really “representative”
in character. This selection process is called sampling.
SAMPLE SIZE:
Samples are devices for learning about large masses by observing a few
individuals. The selected sample is 50.
8
The data collected from both the primary and secondary sources is
tabulated and presented in a systematic from prior to classification and
interpretation.
9
METHOD OF SAMPLING
RANDOM SAMPLING METHOD
The method adopted here is random sampling method. A random
sample is one where each item in the universe has as equal chance of
known opportunity of being selected.
RESEARCH INSTRUMENT
QUESTIONNAIRE:
A Questionnaire is carefully completed logical sequence of
question directed to a define objective. It is the out line of what
information is required and the framework on which the data is built upon.
Questionnaire is son commonly used in securing market information that
its preparation deserves utmost skill and care.
FORMS OF QUESTIONS
OPEN ENDED QUESTIONS:
They are descriptive in nature. Respondents are allowed to answer
in their own words. Such questions buying the actual opinion of the
respondent regarding a product.
CLOSED ENDED QUESTIONS:
They are not descriptive in nature. They will be given certain
choices and the respondents have to choose choice among them. They
make analysis easy but sometimes they restrict the respondents’ choices.
10
LIMITATIONS
1. Time is the main limitation for the study, as project was restricted
only for 45 days.
2. The methods used in this project are random sampling methods and
results obtained may not be accurately fully accurate and believable.
3. The research has been centered to only Two hundred Customers of
INDIABULLS, rather than innumerable Customers dealing with
different products of different brands across the globe.
4. The analysis is purely based on closed ended questions and due their
deliberate manipulation, important information may be lost and
even barriers of communication would cause a limitation.
5. The whole project research was confined to only customers of
INDIABULLS
6. The research was done with the help of employees of the
organization for some of the dealers and their barriers of
communication or way to represent the topic would differ and actual
information would be lost.
7. The dealers responded during the survey were possessing primary
education and their views would not be able to provide the required
information.
11
INDUSTRY PROFILE
REAL ESTATE:
Real estate is a legal term (in some jurisdictions, such as the USA, United
Kingdom, Canada, Australia and The Bahamas) that encompasses land along 12
with improvements to the land, such as buildings, fences, wells and other site
improvements that are fixed in location – immovable.
Real estate law is the body of regulations and legal codes which pertain to
such matters under a particular jurisdiction and include things such as
commercial and residential real property transactions. Real estate is often
considered synonymous with real property (sometimes called realty), in
contrast with personal property (sometimes called chattel or personality
under chattel law or personal property law).
However, in some situations the term "real estate" refers to the land and
fixtures together, as distinguished from "real property," referring to
ownership of land and appurtenances, including anything of a permanent
nature such as structures, trees, minerals, and the interest, benefits, and
inherent rights thereof. Real property is typically considered to be
Immovable property The terms real estate and real property are used
primarily in common law, while civil law jurisdictions refer instead to
immovable property.
Etymology
In law, the word real means relating to a thing (res/rei, thing, from O.Fr.
reel, from L.L. realis "actual," from Latin. res, "matter, thing"), as
distinguished from a person. Thus the law broadly distinguishes between
"real" property (land and anything affixed to it) and "personal" property
(everything else, e.g., clothing, furniture, money). The conceptual difference
was between immovable property, which would transfer title along with the
land, and movable property, which a person would retain title to. The oldest
use of the term "Real Estate" that has been preserved in historical records
was in 1666. This use of "real" also reflects the ancient and feudal preference
for land, and the ownership (and owners) thereof.
13
Some people have claimed that the word real in this sense is descended (like
French royal and Spanish real) from the Latin word for 'king'. In the feudal
system (which has left many traces in the common law) the king was the
owner of all land, and everyone who occupied land paid him rent directly or
indirectly (through lords who in turn paid the king), in cash, goods or
services (including military service). Property tax, paid to the state, can be
seen as a relic of that system, as is the term fee simple. However, this
derivation of real is a misconception.
Real estate terminology and practice outside the United States (around
the world)
Real estate as "real property" in the U.K.
In British usage, “real property”, often shortened to just “property”,
generally refers to land and fixtures, while the term “real estate” is used
mostly in the context of probate law, and means all interests in land held by a
deceased person at death, excluding interests in money arising under a trust
for sale of or charged on land.
See Real property for a definition and Estate agent for a description of the
practice in the UK.
Real estate in Mexico and Central America
14
The real estate business in Mexico and Central America is different from the
way that it is conducted in the United States.
Some similarities include a variety of legal formalities (with professionals
such as real estate agents generally employed to assist the buyer); taxes need
to be paid (but typically less than those in U.S.); legal paperwork will ensure
title; and a neutral party such as a title company will handle documentation
and monies in order to make the smooth exchange between the parties.
Increasingly, U.S. title companies are doing work for U.S. buyers in Mexico
and Central America.
Prices are often much cheaper than most areas of the U.S., but in many
locations, prices of houses and lots are as expensive as the U.S., one example
being Mexico City. U.S. banks have begun to give home loans for properties
in Mexico, but, so far, not for other Latin American countries.
One important difference from the United States is that each country has
rules regarding where foreigners can buy. For example, in Mexico,
foreigners cannot buy land or homes within 50 km of the coast or 100 km
from a border unless they hold title in a Mexican Corporation or a
Fideicomiso (a Mexican trust). In Honduras, however, they may buy beach
front property directly in their name. There are different rules regarding
certain types of property: ejidal land – communally held farm property – can
only be sold after a lengthy entitlement process, but that does not prevent
them from being offered for sale.
In Costa Rica, real estate agents do not need a license to operate, but the
transfer of property requires a lawyer.
Business sector
15
With the development of private property ownership, real
estate has become a major area of business, commonly referred to as
commercial real estate. Purchasing real estate requires a significant
investment, and each parcel of land has unique characteristics, so the real
estate industry has evolved into several distinct fields. Specialists are often
called on to valuate real estate and facilitate transactions. Some kinds of real
estate businesses include:
Appraisal : Professional valuation services
Brokerages : A fee charged by the mediator who facilitates a real estate
transaction between the two parties.
Development : Improving land for use by adding or replacing buildings
Net lease
Property management : Managing a property for its owner(s)
Real estate marketing : Managing the sales side of the property
business
Real estate investing : Managing the investment of real estate
Relocation services : Relocating people or business to a different
country
Corporate Real Estate : Managing the real estate held by a corporation
to support its core business—unlike managing the real estate held by
an investor to generate income
Within each field, a business may specialize in a particular type of real
estate, such as residential, commercial, or industrial property. In addition,
almost all construction business effectively has a connection to real estate.
Professional university-level education in real estate is primarily focused at
the graduate level. Focus in towards the commercial real estate sector,
16
primarily real estate development or investment rather than residential real
estate sales conducted by a REALTOR.
See also graduate real estate education for a discussion and list of
university-level real estate programs.
"Internet real estate" is a term coined by the internet investment community
relating to ownership of domain names and the similarities between high
quality internet domain names and real-world, prime real estate.
Residential real estate
The legal arrangement for the right to occupy a dwelling is known as the
housing tenure. Types of housing tenure include owner occupancy, Tenancy,
housing cooperative, condominiums (individually parceled properties in a
single building), public housing, squatting, and cohousing.
Residences can be classified by, if, and how they are connected to
neighboring residences and land. Different types of housing tenure can be
used for the same physical type. For example, connected residents might be
owned by a single entity and leased out, or owned separately with an
agreement covering the relationship between units and common areas and
concerns.
Major physical categories in North America and Europe include:
17
Attached / multi-unit dwellings
o Apartment - An individual unit in a multi-unit building. The
boundaries of the apartment are generally defined by a
perimeter of locked or lockable doors. Often seen in multi-story
apartment buildings.
o Multi-family house - Often seen in multi-story detached
buildings, where each floor is a separate apartment or unit.
o Terraced house (a.k.a. townhouse or rowhouse) - A number of
single or multi-unit buildings in a continuous row with shared
walls and no intervening space.
o Condominium - Building or complex, similar to apartments,
owned by individuals. Common grounds are owned and shared
jointly. There are townhouse or row house style condominiums
as well.
o Cooperative (a.k.a. "co-op) - A type of multiple ownership in
which the residents of a multiunit housing complex own shares
in the cooperative corporation that owns the property, giving
each resident the right to occupy a specific apartment or unit.
Semi-detached dwellings
o Duplex - Two units with one shared wall.
Single-family detached home
Portable dwellings
o Mobile homes - Potentially a full-time residence which can be
(might not in practice be) movable on wheels.
o Houseboats - A floating home
o Tents - Usually very temporary, with roof and walls consisting
only of fabric-like material.
18
The size of an apartment or house can be described in square feet or meters.
In the United States, this includes the area of "living space", excluding the
garage and other non-living spaces. The "square meters" figure of a house in
Europe may report the total area of the walls enclosing the home, thus
including any attached garage and non-living spaces, which makes it
important to inquire what kind of surface definition has been used.
It can be described more roughly by the number of rooms. A studio
apartment has a single bedroom with no living room (possibly a separate
kitchen). A one-bedroom apartment has a living or dining room separate
from the bedroom. Two bedroom, three bedroom, and larger units are
common. (A bedroom is defined as a room with a closet for clothes storage.)
See List of house types for a complete listing of housing types and layouts,
real estate trends for shifts in the market and house or home for more general
information.
Market sector value
According to The Economist, "developed economies'" assets at the end of
2002 were the following:
Residential property : $48 trillion;
Commercial property : $14 trillion;
Equities : $20 trillion;
Government bonds : $20 trillion;
Corporate bonds : $13 trillion;
Total: $115 trillion.
19
That makes real estate assets 54% and financial assets 46% of total stocks,
bonds, and real estate assets. Assets not counted here are bank deposits,
insurance "reserve" assets, natural resources, and human assets. It is not clear
if all debt and equity investments are counted in the categories equities and
bonds.
Mortgages in real estate
In recent years, many economists have recognized that the lack of effective
real estate laws can be a significant barrier to investment in many developing
countries. In most societies, rich and poor, a significant fraction of the total
wealth is in the form of land and buildings.
In most advanced economies, the main source of capital used by individuals
and small companies to purchase and improve land and buildings is
mortgage loans (or other instruments). These are loans for which the real
property itself constitutes collateral. Banks are willing to make such loans at
favorable rates in large part because, if the borrower does not make
payments, the lender can foreclose by filing a court action which allows
them to take back the property and sell it to get their money back. For
investors, profitability can be enhanced by using an off plan or pre-
construction strategy to purchase at a lower price which is often the case in
the pre-construction phase of development.
But in many developing countries there is no effective means by which a
lender could foreclose, so the mortgage loan industry, as such, either does
not exist at all or is only available to members of privileged social classes.
20
COMPANY PROFILE
21
Introduction to Indiabulls
Indiabulls is India’s leading Financial and Real Estate Company
with a wide presence throughout India. They ensure convenience and
reliability in all their products and services. Indiabulls has over 640 branches
all over India. The customers of Indiabulls are more than 4,50,000 which
covers from a wide range of financial services and products from securities,
derivatives trading, depositary services, research & advisory services,
consumer secured & unsecured credit, loan against shares and mortgage &
housing finance. The company employs around 4000 Relationship managers
who help the clients to satisfy their customized financial goals. Indiabulls
entered the Real Estate business in the year 2005 with its group of
companies. Large scale projects worth several hundred million dollars are
evaluated by them.
Indiabulls Financial Services Ltd is listed on the National Stock Exchange
(NSE), Bombay Stock Exchange (BSE) and Luxembourg Stock Exchange.
The market capitalization of Indiabulls is around USD 2500 million
(29thDecember, 2006). Consolidated net worth of the group is around USD
700 million. Indiabulls and its group companies have attracted USD 500
million of equity capital in Foreign Direct Investment (FDI) since March
2000. Some of the large shareholders of Indiabulls are the largest financial
institutions of the world such as Fidelity Funds, Goldman Sachs, Merrill
Lynch, Morgan Stanley and Farallon Capital.
Indiabulls Group is one of the top business houses in the country with
business interests in Real Estate, Infrastructure, Financial Services, Retail,
Multiplex and Power sectors. Indiabulls Group companies are listed in
22
Indian and overseas financial markets. The Networth of the Group exceeds
USD 3 billion. Indiabulls has been conferred the status of a “Business
Superbrand” by The Brand Council, Superbrands India.
Financial Services
Securities
Real Estate
Retail
Power
23
» Business Loan
» Commercial Credit Loans
» Commercial Vehicle Loans
» Loan Against Shares
» Insurance Distribution
» Equity Research
» Commodities
» Online Trading
» Online IPO
» Commercial
» Residential
» SEZs
» Organised Retail
» Store One
» Happystore
» Profile of Power Business
» Thermal Power Project
» Hydro Power Project
» Other Projects
Indiabulls Financial Services is an integrated financial services powerhouse
providing Consumer Finance, Housing Finance, Commercial Loans, Life
Insurance, Asset Management and Advisory services. Indiabulls Financial
Services Ltd is amongst 68 companies constituting MSCI - Morgan Stanley
India Index. Indiabulls Financial is also part of CLSA’s model portfolio of
30 Best Companies in Asia. Indiabulls Financial Services signed a joint
venture agreement with Sogecap, the insurance arm of Societé General
(SocGen) for its upcoming life insurance venture. Indiabulls Financial
Services in partnership with MMTC Limited, the largest commodity trading
company in India, has set up India’s 4th Multi-Commodities Exchange.
Indiabulls Real Estate Limited is India’s third largest property company with
development projects spread across residential projects, commercial offices,
hotels, malls, and Special Economic Zones (SEZs) infrastructure
development. Indiabulls Real Estate partnered with Farallon Capital
Management LLC of USA to bring the first FDI into real estate.
Indiabulls Real Estate is transforming 14 million sqft in 16 cities into
premium quality, high-end commercial, residential and retail spaces.
Indiabulls Real Estate has diversified significantly in the following business
verticals within the real estate space: Real Estate Development, Project
Advisory & Facilities Management: Residential, Commercial (Office and
Malls) and SEZ Development. Power: Thermal and Hydro Power
Generation.
24
Indiabulls Securities Limited is India’s leading capital markets company
with All-India Presence and an extensive client base. Indiabulls Securities
possesses state of the art trading platform, best broking practices and is the
pioneer in trading product innovations. Power Indiabulls, in-house trading
platform, is one of the fastest and most efficient trading platforms in the
country.. Indiabulls Securities Limited is the first brokerage house to be
assigned the highest rating BQ – 1 by CRISIL.
Growth of Indiabulls
Year 2000-01:
One of India’s first trading platforms was set up by Indiabulls Financial
Services Ltd. with the development of an in-house team.
Year 2001-04:
The service offered by Indiabulls was increased to include Equity, F&O,
Wholesale Debt, Mutual fund, IPO Financing/Distribution and Equity
Research.
Year 2005-06:
In this particular year Indiabulls ventured into Distribution and Commodities
Trading business.
Year 2006-07:
This was one of the most important years in the history of Indiabulls.
In this year:
Indiabulls came out with its initial public offer (IPO) in September
2005.
Indiabulls started its Consumer Finance business.
25
Indiabulls entered the Indian Real Estate market and became the first
company to bring FDI in Indian Real Estate.
Indiabulls won bids for landmark properties in Mumbai.
Year 2007-08:
In this year the company acquired over 115 acres of land in Sonepat for
residential home site development. The world renowned investment banks
like Merrill Lynch and Goldman Sachs increased their shareholding in
Indiabulls. It also became a market leader in securities brokerage industry,
with around 31% share in Online Trading. The world’s largest hedge fund,
Farallon Capital and its affiliates committed Rs. 2000 million for Indiabulls
subsidiaries Viz. Indiabulls Credit Services Ltd. and Indiabulls Housing
Finance Ltd. In the same year, the Steel Tycoon Mr. L N Mittal promoted
LNM India Internet venture Ltd. acquired 8.2% stake in Indiabulls Credit
Services Ltd.
Year 2008-09:
In this year, Indiabulls Financial Services Ltd. was included in the
prestigious Morgan Stanley Capital International Index (MSCI). Indiabulls
Financial Services Ltd. was benefited with the Farallon Capital agreeing to
invest Rs. 6,440 million in it. The company also received an “in principle
approval” from Government of India for development of multi product SEZ
in the state of Maharashtra. Indiabulls Financial Services Ltd acquired 100%
of the equity share capital of Noble Realtors Pvt. Ltd.
Indiabulls Power Limited was established in 2008 to capitalize on emerging
opportunities in the Indian power sector.
Year 2009-10:
26
The growth in 2009-10 is lower than the nine per cent recorded in the
preceding fiscal, but that is not as low as expected by certain analysts and
quite in the range projected by the Reserve Bank of India at 6.5-7 per cent.
However, the manufacturing sector proved to be a dampener where the
growth turned lower at 1.4 per cent in the fourth quarter, pulling down the
fourth quarter GDP growth to 5.8 per cent from 8.6 per cent a year ago. GDP
growth in the third quarter of 2008-09 has been revised to 5.8 per cent from
5.3 per cent estimated provisionally.
Year 2010-11:
India bulls Securities reports net profit of Rs 61.22 crore in the Year ending
March 2010-2011 compared to net loss of Rs 12.88 crore during the previous
year ended March 2008-2009. Sales declined 11.71 Percent to Rs 292.07
crore in the Year ending March 2009-2010 compared to Rs 330.80 crore
during the previous year ended March 2008-2009.
India bulls Financial Services Limited :
India bulls Financial Services is one of India’s leading and fastest growing
private sector financial services companies. India bulls Financial Services is
an integrated financial services powerhouse providing Consumer Finance,
Housing Finance, Commercial Loans, Life Insurance, Asset Management
and Advisory services. The company is focused on providing multiple
financial services through an extensive network of consumer touch-points
covering Tier 1, Tier 2 & Tier 3 cities. India bulls serves more than 500,000
customers across different financial products through its branch network, call
centers & the internet. It also ranks among the top private sector financial
services and banking groups in terms of net worth.
27
Retailing in India is gradually inching its way to becoming the next booming
industry. The whole concept of shopping has changed in terms of consumer
buying behavior and leading to a revolution in shopping. Modern retail has
entered India in the form of sprawling shopping centers, multi-storied
lifestyle malls and huge complexes offer shopping, entertainment and food
all under one large roof.
A retail business works on a network environment as the stores connect to
one another as well as to supplier sites. This is because in the retail business
quick response is the key to success. Retail is buzzing with lot of excitement
and euphoria. The market is growing and government policies are becoming
more favorable and emerging technologies are facilitating operations.
The next few years will be amongst the most remarkable in the evolution of
modern retail in India and Store One Retail India Ltd. is amongst those that
have aspired to emerge into this booming industry.
Store One Retail India Ltd. is the retail arm of India bulls Group, a business
conglomerate catering to the entire Indian consumption space.
Store One Retail operates on multiple retail formats in both value and
lifestyle segment of the Indian consumer market.
The company has forayed in multiple formats which include Store One (in
the process of being re-branded) - a chain of lifestyle stores, “happy store” -
a hyper format retail chain offering great value for money on daily needs,
apparels, home and appliances. The company already has operational stores
at Pune, Nagpur & Faridabad (NCR) .The Company plans to stretch its
footprint across the nation with the addition of more such stores.
28
The Board of Directors
Sameer Gehlaut Chairman and CEO
Gagan Banga Executive Director
Rajiv Rattan CEO
Shamsher Singh Director
Aishwarya Katoch Director
Karan Singh Director
Prem Prakash Mirdha Director
Saurabh K Mittal Director
Amit Jain Company Secretary
29
Senior Vice President
Regional Manager
Branch ManagerSenior Sales Manager
Support System Sales Function
RM/SRM
ARM
Local ComplianceOfficer
Back OfficeExecutive
Dealer
Organization Structure- Board of Directors:
30
Trading Products of Indiabulls Securities
31
Indiabulls SecuritiesTrading Products
Cash Account Intraday Account Margin Trading
32
Indiabulls Securities provide three products for trading. They are
Cash Account
Intraday Account
Margin Trading (Mantra)
Cash Account: It provides the client to buy 4 times of cash balance in his
trading account.
Intraday Product: It provides the client to buy 8 times of his cash balance
in the trading account.
Mantra Account: Also called as margin trading, is a special account to buy
on leverage for a longer duration
The subsidiaries of India bulls Financial Services Ltd. include:
Indiabulls Capital Services Ltd.
Indiabulls Commodities Pvt. Ltd.
Indiabulls Credit Services Ltd.
Indiabulls Finance Co. Pvt. Ltd
Indiabulls Housing Finance Ltd.
33
Indiabulls Insurance Advisors Pvt. Ltd.
Indiabulls Resources Ltd.
Indiabulls Securities Ltd
Indiabulls Financial Services Ltd:
Indiabulls Financial Services Ltd. was incorporated in the year 2005.The
Auditors of Indiabulls Financial Services Ltd. are Deloitte, Haskins & Sells.
The main activity of this company is in relation to securities and stock
brokerage. It was also responsible for setting up one of India’s first trading
platforms.
Indiabulls Financial Services is one of India’s leading and fastest growing
private sector financial services companies. Indiabulls Financial Services is
an integrated financial services powerhouse providing Consumer Finance,
Housing Finance, Commercial Loans, Life Insurance, Asset Management
and Advisory services. The company is focused on providing multiple
financial services through an extensive network of consumer touch-points
covering Tier 1, Tier 2 & Tier 3 cities. Indiabulls serves more than 500,000
customers across different financial products through its branch network, call
centers & the internet. It also ranks among the top private sector financial
services and banking groups in terms of net worth.
34
Indiabulls Securities Limited :
Indiabulls Securities Limited is India’s leading capital markets company
with All-India Presence and an extensive client base. Indiabulls Securities is
the first and only brokerage house in India to be assigned the highest rating
BQ – 1 by CRISIL. Indiabulls Securities Ltd is listed on NSE, BSE &
Luxembourg stock exchange
Indiabulls Real Estate Limited:
Indiabulls Real Estate Limited with projects covering a total land area in
excess of 10,000 acres is one of the largest listed real estate companies in
India and a leading national player across multiple realty and infrastructure
sectors. IBREL projects include High-end Office and Commercial Spaces,
Premium Residential Developments, Integrated Townships, Luxury Resorts
and Special Economic Zones. IBREL is partners with internationally
renowned consultants and construction companies for its developments at
various stages of execution.
Store One Retail India Ltd :
Retailing in India is gradually inching its way to becoming the next booming
industry. The whole concept of shopping has changed in terms of consumer
buying behavior and leading to a revolution in shopping. Modern retail has
entered India in the form of sprawling shopping centers, multi-storied
lifestyle malls and huge complexes offer shopping, entertainment and food
all under one large roof.
35
A retail business works on a network environment as the stores connect to
one another as well as to supplier sites. This is because in the retail business
quick response is the key to success. Retail is buzzing with lot of excitement
and euphoria. The market is growing and government policies are becoming
more favorable and emerging technologies are facilitating operations.
The next few years will be amongst the most remarkable in the evolution of
modern retail in India and Store One Retail India Ltd. is amongst those that
have aspired to emerge into this booming industry.
Store One Retail India Ltd. is the retail arm of Indiabulls Group, a business
conglomerate catering to the entire Indian consumption space.
Store One Retail operates on multiple retail formats in both value and
lifestyle segment of the Indian consumer market.
The company has forayed in multiple formats which include Store One (in
the process of being re-branded) - a chain of lifestyle stores, “happystore” - a
hyper format retail chain offering great value for money on daily needs,
apparels, home and appliances. The company already has operational stores
at Pune, Nagpur & Faridabad (NCR) .The Company plans to stretch its
footprint across the nation with the addition of more such stores.
Indiabulls Power Business:
Indiabulls Power Limited was established in 2007 to capitalize on emerging
opportunities in the Indian power sector. It develops and intends to operate
and maintain power projects in India. Indiabulls is currently developing Five
Thermal Power Projects with an aggregate capacity of approximately 6600
MW. These projects include, Amravati Phase-I (1320 MW), Amravati
Phase-II (1320 MW), Nasik (1335 MW) in Maharashtra, Bhaiyathan
Thermal Power Project (1320 MW) & Chhattisgarh Power Project (1320
MW) in the State of Chhattisgarh. In addition to the above Indiabulls is also
36
developing four medium size Hydro Power Projects in Arunachal Pradesh
aggregating to 167 MW.
Indiabulls has also entered into MoUs with the Govt. of Madhya Pradesh
and Jharkhand for setting up of 2640 MW & 1320 MW Thermal Power
Projects in each of these States respectively.
Indiabulls power trading ltd:
Indian Power Trading sector has come a long way since trading was
recognized as a distinct activity in the Indian Electricity Act 2003. By the
end of FY 2008-09 the traded volume has increased manifold since 2003.
The market has matured in terms of volume traded, number of trading
entities and sophistication of the trading instruments. India saw its first
online exchange for trading of electricity in 2008 thus further improving the
price discovery mechanism. The country today has two operational Power
Exchanges which are operating on Day Ahead contracts. The electricity
futures have also been introduced on an Indian Commodity Exchange.
These developments in the market open up a new dimension in the Indian
energy sector for optimization of Demand and Supply by way of trading.
Trading of electric power would help the entities with surplus or deficit
power situations to ensure optimal utilization of their resources & create an
inter-regional & intra-regional balance in respect of power.
37
Indiabulls group companies Indiabulls Power Trading Limited and Indiabulls
Power Generation Limited have been awarded with Category “A” Interstate
Power Trading License by the Hon’ble Central Electricity Regulatory
Commission (Vide License No. 32/Trading/CERC dated 12.09.2008 and
Vide License No. 33/Trading/CERC dated 12.09.2008). Indiabulls has also
been granted a category ‘F’ trading license for intrastate trading in
Maharashtra by Hon’ble MERC (Vide License No. 2 of 2008 dated 21st
August 2008).
Investor Relations:
For Investor/Analyst Queries
Indiabulls Financial Services Limited
Gagan Banga ( Chief Executive Officer )
4 th floor vijetha classic empire
Beside icici bank
Satnyarayanapuram
Chaitanyapuri,
Dilsuknagar.
Ph no:040 40112203
Email:[email protected]
Indiabulls Securities Limited
Divyesh Shah ( Chief Executive Officer )
2 nd floor, ascent towers, road no 10,
38
Banjara hills, Hyderabad.
Ph no: 040 - 39183441
Email : [email protected]
Indiabulls Real Estate Limited
Vipul Bansal (Jt. Managing Director)
Marketing Office:Old Netha Mill, 1-2-608 to 620, Lower Tank Bund Road, Elichiguda,Hyderabad - 500 003Email : [email protected]
The Bankers of Indiabulls Financial Services Ltd. are as follows:
ABN-Amro Bank
Andhra Bank
Bank of Maharashtra
Bank of Rajasthan Ltd.
Canara Bank
Centurion Bank of Punjab Ltd.
Citibank
Corporation Bank
Dena Bank
HDFC Bank Ltd
HSBC Ltd.
ICICI Bank Ltd.
IDBI Ltd
Industrial Bank Ltd.
ING Vysya Bank Ltd
39
Karnataka Bank
Punjab National Bank
State Bank Of India
Syndicate Bank
Union Bank Of India
UTI Bank Ltd.
Yes Bank Ltd.
DATA ANALYSIS
&
INTERPRETATION
40
SALES PROMOTIONAL ACTIVITIES
Promotion is true that products are manufactured to satisfy the needs
of the consumers.. But alone is not enough. Today the responsibility of the
manufacturers does not cease with physical production whatever may be the
nature of the product. The present day marketers are consumer oriented
where it is the duty of the manufacturers to know from where, when, how
and what price the products would be available. Successful marketing
consists in offering the right product of the right price of the right place (and
time) with right promotion.
In course of time, various activities came into vogue designed
particularly to help easy sale of goods. These activities commonly known as
promotional Mix. The marketing communication Mix also called as the
“Promotion Mix” consists of four major tools.
41
5. Advertising.
6. Sales Promotion
7. Publicity
8. Personal Selling
MARKETING COMMUNICATION PROCESS:
Generally marketing communication is undertaken to pass on the
message of a product or sale to the ultimate consumers. Thus, there are three
elements in this process.
IMPORTANCE OF ADVERTISING:
The purpose of advertising is motivating but to sell something a
product, a service or an INDIABULLS. The real objective of advertising is
effective communication between producers and consumers. In other words
the ultimate purpose all advertising is “Increased awareness” list of the
following specific objectives of advertising.
To make on immediate INDIABULLS
To build primary demand
To introduce a price deal
To inform about a products availability
To increase market share
42
To help salesman by building on awareness of a product among retailers
To increase the frequency use of a product.
To build overall company image
To build brand recognition
PERSONAL SELLING
The process of selling is ensured by personal selling supposed
by advertising and sales promotion. Of these three methods personal selling
occupies the predominant role mainly because of the personal element
involves. It may be described as a personal source rendered to the
community in connection with marketing of goods. It is a marketing process
with which consumers are personally persuaded to by goods and services
offered by a manufacturer. The most powerful element in the promotional
mix is salesman ship, is not something very new. Even centuraries ago
salesman ship was practiced in Greece and Rome. According to Peter
Drucker Cyrus Mecornie was the first man to use modern technique of
selling.
Features:
43
It helps to establish a cordial and obiding relationship between the
organization and its customers.
It is a creative art. It creats wants a new.
It is a science, in the sense that “One human mind influences
another human mind”.
Personal selling imparts knowledge and technical assistance to the
consumers.
44
SALES PROMOTION
Promotion includes all those functions, which have to do with the
marketing of a product all other activities designed to increase and expand
the market. But it is clearly distinguished from advertising and personal
selling, through basic aim or all the three is one and the same viz., to increase
the volume of sales.
Sales Promotion :
Contests, Games
Sweep stakes, Lotteries
Premiums
Sampling
Fairs and Trade shows
Exhibs
Demonstrators
Couponing
Rebates
Low interest Financing
Entertainment
Trade – in – allowances
Trade stamps
“Sales promotion in a specific sense, refers to those sales activities
that supplement both personal selling and advertising and co-ordinationate
them and help to make them effective, such as displays, shows and
expositions, demonstrations and other non recurrent selling efforts not in the
ordinary routine”.
45
In a general sense the sales promotion includes “ personal selling,
advertising and supplementary selling activities”.
46
Evaluation of Sales Promotion:
Two decades ago, there was no agreement among the marketing
people that there was a separate sales promotion function. In those days,
promotion was a “share- run to gain a short run good”. The importance of
sales promotion is modern marketing has increased mainly an account of its
ability in promoting sales and preparing the ground for future expansion. The
main objective of sales promotion is to attract the prospective buyer towards
the product.
PUBLICITY
The publicity is derived as “Any form of commercially significant
news about a product, and institution, a service, or a person published I a
space or radio i.e. not paid for by the sponsor”. In short advertisement is paid
form of publicity. It is to be noted here that though the terms
’ADVERTISING ‘ AND ‘ Publicity’ or differences in the field of marketing,
both are used interchangeably.
The media are broadly classified into direct indirect. Direct method of
advertising refers to such methods used by the advertiser with which he
could established a direct contact with the prospects. Most of the media are
indirect in nature EX: Free Publicity, cinema, etc.
Press Publicity :
This remains the most popular method of publicity to day. News
papers and magazines have become a part of cultural and political life of the
people. Now press publicity takes two forms.
47
(a) News Papers
(b) Magazines
(a) New papers :
The abbreviation for news papers is “ North. East, West, South past and
present event report”. News papers are bought largely for their news value.
As such they are appropriate for announcing new products and new
development of existing products. Because of their frequency of publication,
they are also well suited to opportunity makers, the various advantages may
be summed up as follows :
They reach nook and corner, so their coverage is high.
High frequency enables speedy preparation and publcation of
advertisement.
News papers offer a lot of flexibility. According to the convenience
and necessity of the advertises the shape and size of advertisement
could be changed.
Advertising in news papers is a cheap method of advertising from the
company point of view.
The news papers advertising sponsor four kinds of advertising
Classified advertisement EX : House for sale” etc.,
General advertisement
Teaser advertisement
News type advertisement
48
(b)Magazines :
Another media under press publicity is magazines, and journals. They
also offer good facility because magazines are read leisurely when the reader
mentally prepared to receive the advertisement.
Magazines are periodicals (periodicals of publication is regular) but
different from news papers in two respects. One is that it pre-selects, its
readership through the nature its content: as mentioned above they are read
leisurely magazines, as a group may be subdivided from the point of view of
advertisers as follows:
Kinds of out-door publicity:
Rural Advertising:
It refers to posters which are often posted on walls. The size of such
poster would be big and might contain pictures etc. It is often found in
cinema advertising.
Advertisement boards :
These advertisement or posters but are kept at certain fixed places
especially at points. Where people frequently assemble bus stages, railway
stations etc., and Big hoardings will be placed at various road sides with
various offers using stars such as Sachin Ramesh Tendulkar and Sharuk
Khan who are the Brand Ambassadors for INDIABULLS with various adds.
Vehicular Advertising :
This refers to moving advertisements. These advertisements on
moving vehicle such as buses and railway trains offer examples of this. This
type of advertising has such a very large circulation and is considered to be
very effective.
49
ANALYSISANALYSIS
THE ANALYSIS TYPES OF CONSUMERS OF PURCHASE OF
INDIABULLS
FACTORS NO.OF RESPONDENTS PERCENTAGE
EMPLOYEES 15 30%
BUSINESS PERSONNEL 26 52%
PROFESSION 3 6%
NRI’s 6 12%
TOTAL 50 100%
Interpretation:
According to my survey, it can be seen from the above table that
indicates Employees 15 (30%), Business Personnel 26 (52%), Profession 3
(6%) and NRI’s 6 (12%), are preferring to purchase INDIABULLS.
50
ANALYSIS OF REPRESENTING INFLUENCING FACTORS TO
PURCHASE OF INDIABULLS
Interpretation
As per my survey, the above table reflects that Friends 11 (22%),
Advertisements 10 (20%), Goodwill/Fame 14 (28%), Personal Choice 15
(30%) are the factors influencing to purchase of INDIABULLS.
THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS
THE PURCHASE OF INDIABULLS.
FACTORS NO.OF RESPONDENTS PERCENTAGE
FRIENDS 11 22%
ADVERTISEMENTS 10 20%
GOODWILL/FAME 14 28%
PERSONAL CHOICE 15 30%
TOTAL 50 100%
ATTRIBUTESNO.OF
RESPONDENTSPERCENTAGE
VERY GOOD 5 10%
GOOD 20 40%
AVERAGE 19 38%
SATISFACTORY 6 12%
TOTAL 50 100%
51
Interpretation
As per my survey above the table customer satisfaction consumer id very
good 5 (10%), good 20 (40%), Average 9(38%,) Satisfactory 6(12%) are the
factors consumers purchasing of INDIABULLS.
THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS
THE PURCHASE OF INDIABULLS.
Attributes No. of Respondents Percentage
Very Good 10 20%
Good 21 42%
Average 16 32%
Not Satisfied 3 6%
Total 100 100%
52
Interpretation
As per my survey above the table customer satisfaction consumer id very
good 10 (20%), good 21 (42%), Average 16(32%,) Satisfactory 3(6%) are
the factors influencing satisfaction of consumers purchasing of
INDIABULLS.
Which of the connection that you most prefer by advertisements?
A) INDIABULLS
B) JANAPRIYA
C) SUCHERINDIA
D) SMC
ATTRIBUTESNO.OF
RESPONDENTSPERCENTAGE
INDIABULLS 6 12%
JANAPRIYA 19 38%
53
SUCHERINDIA 18 36%
SMC 8 16%
TOTAL 50 100%
Interpretation:
As per my survey above the table customer satisfaction consumer Indiabulls
6 (12%), janapriya 19 (38%), suchirindia 18(36 %,) smc 8(16%) are the
factors influencing satisfaction of consumers purchasing of INDIABULLS
If you are satisfied with INDIABULLS real-estate plans?
A) Yes
B) No
Particulars Respondents
YES 40
NO 60
54
Interpretation:
As per my survey above the table the no respondents of customer satisfaction
is very low and the company must improve it .
SWOT ANALYSIS
STRENGTH
INDIABULLS - CONCEPT, ATHOUGHT, A NOTION. INDIABULLS
IS ABOUT SIMPLE THOUGHTS THAT HAVE THE POWER TO
ENHANCE LIFE
The INDIABULLS chitchat is real estate easily available across a host of
dealer and retail outlets all over your city.
55
The INDIABULLS is like an ocean full of technology and information
full of real world.
It has good research and development will equip with efficient work
force.
National and international services.
INDIABULLS is one of the leading real estate service providers, with
a footprint, in 20 states covering all four metros It has over one million
satisfied customers.
An INDIABULLS network connects its user to the other network
within seconds compared to other networks.
INDIABULLS completes the formalities of the Government by
fulfilling the statutory requirements in taking the proof of the
customer.
WEAKNESS
An INDIABULLS network is weak in rural places.
INDIABULLS is stricter in govt. statutory proofs that should be made
flexible to the customer.
Poor available of information for the customer in the city and some
other places.
56
Unlike the other operators giving subsidiaries’.
Poor knowledge to the retailers about INDIABULLS’s packages,
schemes and promotional activities.
OPPORTUNITIES
Huge sales can be expected if proper eye catching advertisements,
promotional activities are designed for new customers.
By giving quick and proper services INDIABULLS can become the
No.1 operator in India in retail industry.
THREATS
The product is at the growth stage of the company has to stay ahead of
its competitors and persuade the customer to prefer the product.
Company personnel should be taken but it should be customer
friendly, otherwise the company may lose the sales.
The company should give priority to the rural customers, so as get
good business otherwise, other
57
Operator may capture the market.
58
FINDINGS
The company is advertisement is not fair and is not reaching to all
people.
The advertisement is difficult to understand.
INDIABULLS is not concentrating on the promotional activities for
the customers and for the retailers.
INDIABULLS is not giving gifts for the customers.
The company is not concentrating on other types of advertising media.
The package design is not communicative and eye catching, so
package design and color have to blend harmoniously to make the
package communication effective.
Network is not reaching to rural villages.
The company is not conducting road shows so as to get awareness in
the public about the product and services.
Improve the marketing personnel and they should give full knowledge
to the customers and retailers.
INDIABULLS must improve their personnel selling direct contacting
customers to give awareness of their products.
59
SUGGESTIONS
INDIABULLS is not giving gifts for the customers.
The company is not concentrating on other types of advertising media.
The package design should be communicative and eye catching, so
package design and color have to blend harmoniously to make the
package communication effective.
Network should be expanding to rural villages.
Reduce the EMI rates to increase the market share.
The company should conduct road shows so as to get awareness in the
public about the product and services.
Improve the marketing personnel and they should give full knowledge
to the customers and retailers.
The offers should be fairer and should also necessary to bring new
offers.
It will help full in Increasing of Sales if The INDIABULLS brings for
the different groups of people such as, NRI’s, Employees, Girls etc.,
60
BIBLIOGRAPHY
COMPANY PROFILE ---- www.indiabull.com
PRINCIPLES OF MARKETING
MANAGEMENT ---- PHILIP KOTLER
MODERN MANAGEMENT ---- R.S.N.PILLAI
NEWSPAPERS ---- THE HINDU
THE ECONOMIC TIMES
DECCAN
CHRONICLE
THE TIMES OF INDIA
61
QUESTIONNAIRE
1. Name:
2. Occupation:
Employee Business Profession Student
3. Addresses for Communication:
4. Monthly Income (or) Income Level
2000-4000 4000-8000
8000-12000 More than 12000
5. If yes which connection in real estate you had?
INDIABULLS Others
Janapriya sucherindia SMC
6. If you have INDIABULLS Connection, how are their services?
Very god Good Average
Not Satisfied
7. Are you satisfied with INDIABULLS RATE?
Yes No
8. You are single paid customer (or) EMI customer?
1 one EMI
62
9 If you are satisfied with INDIABULLS real-estate plans?
Yes No
10. Who influenced you to take INDIABULLS connection?
Advertisement Friends/Relatives
Goodwill/Fame Personal Choice
11. What type of promotional activity you preferred in purchasing
INDIABULLS?
Advertisement Publicity Sales Promotion Word of Mouth
12. Which of the connection that you most prefer by advertisements?
INDIABULLS Janapriya sucherindia SMC
13. Specify your level of satisfaction?
Very
GoodGood Average Satisfactory
Maintenance
Price
Performance
After Sales
Service
14. Any Suggestions?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . .
63