Advertising, Advertising, Marketing and Marketing and

SalesSalesBy By

Minara AkterMinara Akter

Advertising, Marketing Advertising, Marketing and Salesand Sales

Job description:Job description:

Serve as liaison between the firm Serve as liaison between the firm and the advertising or promotion and the advertising or promotion agency to which many advertising agency to which many advertising or promotional functions are or promotional functions are contracted out. Coordinate sales contracted out. Coordinate sales and that merchandising programs and that merchandising programs that originate in purchasing. Assist that originate in purchasing. Assist sales and marketing management sales and marketing management with communication mediawith communication media

Salary range and Salary range and employee benefits:employee benefits:

The statistics shows that the The statistics shows that the median annual earnings for median annual earnings for Advertising is $75,475. This Advertising is $75,475. This basic market pricing report basic market pricing report was prepared using the was prepared using the certified compensation certified compensation professional analysis survey professional analysis survey data collected from data collected from thousands of HR thousands of HR departments at employee of departments at employee of all sizes. The median annual all sizes. The median annual salary for marketing salary for marketing managers is $87,027. managers is $87,027.

While the median earnings While the median earnings of wage and salary of wage and salary advertising and marketing advertising and marketing managers are $103,070. managers are $103,070.

Employee BenefitsEmployee Benefits Benefits varies in large and small Benefits varies in large and small

firms. firms. Some firms offer 401(k) plan and Some firms offer 401(k) plan and

commissions with a percentage commissions with a percentage specially on marketing and sales specially on marketing and sales field.field.

Some firms offer health, benefit Some firms offer health, benefit and short term disability and long and short term disability and long term disability plans.term disability plans.

Some firms offer sick and personal Some firms offer sick and personal day’s, holiday’s, vacations with a day’s, holiday’s, vacations with a friendly environment.friendly environment.

Future Outlook:Future Outlook:

Even though the job growth is expected in next few months but Even though the job growth is expected in next few months but due to the challenged economy the percentage of job dropped due to the challenged economy the percentage of job dropped 17% from middle of 2008. 17% from middle of 2008.

Employment change: Employment of advertising, marketing and Employment change: Employment of advertising, marketing and sales managers is expected to increase by 21% through 2016. sales managers is expected to increase by 21% through 2016. The job growth will spurred according to the domestic and global The job growth will spurred according to the domestic and global competition that will be offered to consumers. Since advertising, competition that will be offered to consumers. Since advertising, marketing and sales jobs are highly coveted and will be required.marketing and sales jobs are highly coveted and will be required.

Personal Requirements Personal Requirements (Skills)(Skills)

Proficient in word-processing, Proficient in word-processing, database applications, database applications, computer skills such as computer skills such as Microsoft office suite, Microsoft office suite, PowerPoint, Outlook, Excel PowerPoint, Outlook, Excel are essential for the most are essential for the most positions. positions.

Experience in public relations, Experience in public relations, interpersonal communication interpersonal communication skills, and ability of speaking skills, and ability of speaking foreign language would open foreign language would open up tremendous opportunity.up tremendous opportunity.

Being highly motivate, being Being highly motivate, being creative, being able to handle creative, being able to handle stress, flexible and deceive. stress, flexible and deceive.

Licensing:Licensing:

In the field of marketing, advertising and sales In the field of marketing, advertising and sales the link between them and licensing has proven the link between them and licensing has proven difficult because the true value of the of difficult because the true value of the of licensing as an instrument for the generation licensing as an instrument for the generation brand awareness has never been realized and brand awareness has never been realized and this particular field currently certified, the this particular field currently certified, the number of this category of jobs seek certification number of this category of jobs seek certification is expected to grow and these particular is expected to grow and these particular certification programs based on education and certification programs based on education and job performance public relations society of job performance public relations society of America offers programs for public relations America offers programs for public relations based on years of experience and performance. based on years of experience and performance.

Educational Requirements:Educational Requirements:

Education and training: For Education and training: For advertising, marketing and sales advertising, marketing and sales positions few firms prefer positions few firms prefer bachelor’s or masters degree in bachelor’s or masters degree in business administration with an business administration with an emphasis on marketing. Having emphasis on marketing. Having courses in business law, courses in business law, management, economics, management, economics, accounting, finance, math and accounting, finance, math and statistics. statistics.

Senior Colleges Senior Colleges (Transfer Research):(Transfer Research):

City University of New York—Baruch City University of New York—Baruch College - Zicklin School of Business, NY, College - Zicklin School of Business, NY, NY NY

Clarkson University - Potsdam, NYClarkson University - Potsdam, NY Columbia University- NY, NYColumbia University- NY, NY Cornell University- Johnson Graduate Cornell University- Johnson Graduate

School of Management- Ithaca, NYSchool of Management- Ithaca, NY Hofstra University- Frank G. Zarb School Hofstra University- Frank G. Zarb School

of Business – Hempstead, NY of Business – Hempstead, NY Fordham University, Fordham Business Fordham University, Fordham Business

School, NY, NYSchool, NY, NY

Opportunities for Opportunities for advancement:advancement:

Various of manager position Various of manager position holder are previous sales rep, holder are previous sales rep, purchasing agents, buyers or purchasing agents, buyers or product advertising, promotions product advertising, promotions or public relation specialists. In or public relation specialists. In some firms if the positions are some firms if the positions are limited, advancement to higher limited, advancement to higher positions usually proceed slowly. positions usually proceed slowly. Also many firms offer to their Also many firms offer to their employees for continuing employees for continuing education along with sending education along with sending them to seminars, conferences them to seminars, conferences and marketing events. and marketing events.

Job opportunitiesJob opportunities::Crain’s New York Business, NY, NYLehman Brother’s Holdings, Inc., NY. NYAmerican Association of Advertising Agencies, NY, NYNYCEDC – NYC Business Climate – New York City Economic Development

Professional Professional Association:Association:

For more information about this career, one may contact:For more information about this career, one may contact: US Small Business Administration – www.sba.govUS Small Business Administration – www.sba.gov Manhattan Chamber of Commerce – manhattancc.orgManhattan Chamber of Commerce – manhattancc.org New York City Website – www.nyc.govNew York City Website – www.nyc.gov New York Associations of Business Brokers – New York Associations of Business Brokers –

info@nyabb.org info@nyabb.org

BibliographyBibliography::

http://nytimes.comhttp://nytimes.com www.bls.gov/ocowww.bls.gov/oco www.monster.comwww.monster.com Entrepreneur.comEntrepreneur.com www.wsi.comwww.wsi.com www.google.comwww.google.com