4 steps to a successful facebook ad campaign
TRANSCRIPT
WE HELP BUSINESSES AND NON-PROFITS GROW
with automated online marketing
elmdigitalmarketing.com | facebook.com/elmdigitalmarketing
WHY IS FACEBOOK IMPORTANT?
• 500,000 new users every day; 6 new profiles every second
• 72% of all online US adults visit Facebook at least once a month
• South Dakota has highest per-capita active Facebook users of any state
• Companies today spend 20-50% of marketing budget on digital• More cost-effective than newspaper, radio or TV
BOOST VS. AD MANAGER• Easy
• Simplified
• Results?
• Learning curve
• Very powerful
• Great results tracking
THE RIGHT GOAL MAKES ALL THE DIFFERENCE
• What is the ONE THING I want people to do?• Like my page? Sign up w/ email? Contact me?
• How will I measure success?• Web analytics? Ad response rates? Ask customer?
UNDERSTAND AND EMPATHIZE
• Who is my IDEAL customer?• Where do they live? How old are they? What are they into?
• What problem are THEY trying to solve?• External? Internal? Philosophical?
BE CLEAR AND PROFESSIONAL
• Words• Simple, clear, direct. Make it about THEM, not YOU.
• Images or Video• Show the RESULTS of solving their problem
• Call To Action• Is it clear? Does it work?
YOU HAVE ALL THE TOOLS YOU NEED
• Compare results to goals
• Split-test• Different audience
• Different copy and photos
• Different offers
MORE RESOURCES
facebook.com/ads/manager
facebook.com/business/help
WE HELP BUSINESSES AND NON-PROFITS GROW
with automated online marketing
elmdigitalmarketing.com | facebook.com/elmdigitalmarketing