score workshop - 4 steps to a successful facebook ad campaign
TRANSCRIPT
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4 Steps To a Successful Facebook Ad Campaign
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WHY IS FACEBOOK IMPORTANT?
• 500,000 new users every day; 6 new profiles every second
• 72% of all online US adults visit Facebook at least once a month
• South Dakota has highest per-capita active Facebook users of any state
• Companies today spend 20-50% of marketing budget on digital• More cost-effective than newspaper, radio or TV
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BOOST VS. AD MANAGER• Easy
• Simplified
• Results?
• Learning curve
• Very powerful
• Great results tracking
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STEP 1DEFINE YOUR OBJECTIVE
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THE RIGHT GOAL MAKES ALL THE DIFFERENCE
• What is the ONE THING I want people to do?• Like my page? Sign up w/ email? Contact me?
• How will I measure success?• Web analytics? Ad response rates? Ask customer?
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STEP 2DEFINE YOUR AUDIENCE
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UNDERSTAND AND EMPATHIZE
• Who is my IDEAL customer?• Where do they live? How old are they? What are they into?
• What problem are THEY trying to solve?• External? Internal? Philosophical?
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STEP 3CREATE THE RIGHT AD
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BE CLEAR AND PROFESSIONAL
• Words• Simple, clear, direct. Make it about THEM, not YOU.
• Images or Video• Show the RESULTS of solving their problem
• Call To Action• Is it clear? Does it work?
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STEP 4MEASURE AND ADJUST
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YOU HAVE ALL THE TOOLS YOU NEED
• Compare results to goals
• Split-test• Different audience
• Different copy and photos
• Different offers
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MORE RESOURCES
facebook.com/ads/manager
facebook.com/business/help