Facebook Marketing Campaign- MARK 9058

By Yvonne Siegel

My Facebook Page

Yvonne Siegel Marketing and Communications Specialist

https://www.facebook.com/YvonneSiegelMarCom

Why I made this page

To establish a presence on Facebook An extension of my personal brand More interactive than my website Not as private as my personal Facebook

profile Not as business-like as LinkedIn A place to share information Another way to connect Helps answer the question, “tell me about

yourself”

Features of my page

My profile and timeline cover.

•Not meant to look like a website•Inspiring quotes will change

Custom Apps

I have added some custom apps

Event Page

Page Likes

•Liking other Facebook pages allows me to engage with other brands•Also shows my interests and causes I care about

Examples of Content

I share a lot of content concerning social media, marketing, communications, often with an emphasis on the non-profit industry

More Content

Content that reveals more about me

Here I shared a link about an organization I work with and an upcoming event

Or about my interests

I’m a huge fan of David

Letterman!

Two variations of a post

Here is a post concerning the upcoming Toastmasters Open House

•Casual tone

•Appeals to nervous speakers

•Come learn how to overcome those fears

Two variations of a post

Here is another post I created concerning the same event

•This post is targeted towards business people

•Are you lacking the skills to get ahead in your career?

•Come and learn how to develop those skills

Current Status

As this is a new page, there has been very few likes and engagement

The next phase will be trying to grow page awareness

I plan to link this page to some of my other social media and online properties

I look forward to applying the techniques learned in this course for Facebook pages I may have the opportunity to manage

Conclusion

I hope everyone will

my page!