facebook campaign for amazzy
TRANSCRIPT
Campaign Theme
Currently we would be promoting Summer Products and Tshirts
Objective
To Drive Targeted Audience to our WebsiteTo Promote our Offer Claims Boost Current Post
Demographics
Location : Pune, Mumbai
Age : 18 -24 and 24 – 30
Interest Targeting : People who have shown interest in pages related to Films , Clothing, Online Shopping
Sample Interest Audience – Mens Clothing
Demographics
We would Conduct Two Separate Campaigns for Age 18 -24 and 25 – 30 which will have gender specific campaigns
Budget Allocation would be
18 – 24 = 75% of Budget
25 – 30 = 25% of Budget
Male : 75% of Budget
Female : 25% of Budget
Campaign BudgetTotal Budget : INR 30000CPC : INR 10 – INR 12Expected Clicks : 2500
AGE 18 -24 AGE 25 - 30 Total
Male 16875 5625 INR 22500
Female 5625 1875 INR 7500
Creative Guidelines
Highlight Our Products’ Summer Angle
Highlight our Discount Offer
Technical Recommendations
Recommended image size: 1,200 x 628 pixelsImage ratio: 1.9:1Text: 90 charactersHeadline: 25 charactersLink description: 30 charactersYour image may not include more than 20% text.
Facebook Remarketing
We would be adding a Facebook Pixel to our web pages to target users who visit our website.
THANK YOU