4 Mobile App Marketing Hacks that Can Work Wonders

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4 Mobile App Marketing Hacks that Can Work Wonders!

Mobile app marketing has become quite competitive these days. With an innumerable number of mobile apps being created and launched every day, it has become imperative to choose smart app marketing strategies before you actually develop and plan a launch. This is the reason that this blog post is going to focus on some of those smart hacks that will help you to make the most of your marketing endeavors of what you have created.

.So, let us take a look at the list – 1. Mobile is Fine, But Don’t Forget Tab Users Before I get into the answer to your question why I

am straight away moving towards tablets, when the post is about mobile apps, let me put forward a small stats for you “according to user data, in the US alone tab users occupy more than 57% of the total count of smart phone users.” Now, that’s a big part, right? So, developing an app while keeping the table users in mind won’t be that bad an idea; considering the fact that a major part of the population is using these devices.

.2. Don’t Focus Just on Teenagers and

Children While a big misconnection about smart phone users

is that they are generally from the younger age group boys and men, the fact is otherwise. Women users are not only more loyal, but they make a quite high percent of the users as well. For instance, check out these statistics ‘women make 31% more in-app purchases than men’‘women spend 35% more time in gaming apps,’ ‘as compared to men, women show 42% higher 7-day retention’ and lots of other such figures can be easily found on the internet.

.3. Create Hype for the App The most important step that you must incorporate

into mobile app marketing is to create hype. Think of your mobile app as a new album for a pop-star. You need to create curiosity amongst audience as to what they are up for? Gamifying your app is one of the most tried and tested tricks. For e.g. you can check out the apps of big brands like Victoria’s Secret and HSN, who have both made good use of micro games like scavenger hunts, maze navigation and slot games to boost their mobile app marketing endeavors.

.4. Flaunt it to Make an Impact Don’t forget that apple has recently made changes

in its app store, and now you get an opportunity to showcase the app in the form of small video highlights. So, why not make the most of this opportunity and flaunt what you’ve got in the app. Go creative and make videos of up to 30 seconds which the viewers can see and get a better idea of what they are up to when they will download the app.

. Quite smart these tips; aren’t they? Well, if you

don’t want to get lagged behind in the competition, then start with the implementation of the app marketing strategies and see what you can get!

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