Top 5 Mobile App Hacks to EngageUsers and Optimize theirExperience

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This is a ‘mobile-first’ age where businesses first mark their presence in the AppStore and then in World Wide Web. The craze and demand for high-end

functional mobile apps is increasing rapidly. Mobile app development companiesare blooming with more B2B and B2C businesses coming forth with their

business app development requirements.

What is the possible reason for this significant changefrom traditional website paradigm?

The change in the behavioral patterns of users is driven by 3 main factors:convenience, flexibility and portability. While laptops and desktops confine its usagein a particular area, mobile comes in handy even while commuting or in leisure time.

Developing Smart Apps

Identify the primary purpose of app and explain the same to developers and

designers involved in the project. Even the minutest of details such as app icon,

name or UI/UX of the app should abide by that purpose.

Do justice to the purpose of your app

Developing Smart Apps

Specify your target audience and analyze their needs. What would they search forin my app? What features or functionality they would expect in my app? Howcould my app benefit users and compel them to use it frequently? Serving thebasic requirements of your target audience along with few enhancedfunctionalities would be a value addition for your app.

Give Users What They Need

Developing Smart Apps

Once the app is installed, what’s the first thing that comes to notice? It is the designand UI/UX of app. Simple yet attractive design is the ideal choice for businessapps. Logical in-app navigation is the key to impress users.

Design and Complexity of App

Pre-promotions for an app launch are crucial to generate a feeling of curiosityamong your target audience. Effective marketing strategies have to be put in placeto make people aware of your business app existence in Google Play Store or theApp Store.

Pre­launch Promotions

Developing Smart Apps

Developing Smart Apps

The successful development and launch of mobile app does not guarantee itssuccess, continuous analysis of app user’s behavior is required to derive

meaningful insights and implement the changes.

Analysis and Tracking

Conclusion

Planning the development cycle of the mobile app meticulously and effectivelyovercoming the challenges that come in its way will help you to climb the ladder ofsuccess. Right from planning the app flow to post-maintenance, be vigilant at each

stage to see your mobile app reach new heights.