4 disciplines of execution presentation

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4 Disciplines of Execution

(4DX)Achieving Your

Wildly Important Goals

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What You Should Know

1. Overall Goal: Change mindset and human behavior

2. Focus on how, not what

3. Greatest challenge of execution: bringing focus and direction and then sustaining those actions

4. Absolute commitment

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The 4 DisciplinesDiscipline 1: Focus on the Wildly Important

Discipline 2: Act on Lead Measures

Discipline 3: Keep a Compelling Scoreboard

Discipline 4: Create a Cadence of Accountability

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Discipline 1Focus on the Wildly Important

The discipline of focusKnown as the Wildly Important Goal (WIG)1. The more you try to do, the less you accomplish2. There will always be more good ideas3. Select one or two WIGS at mostX to Y by WHENBad Goal: Save money for a trip in AugustGood Goal: Increase savings account from $300 to $1,000 by August 1st

The WHIRLWIND

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Determining Your WIGDon’t ask: What’s most important?

Ask: If everything else remained the same, what is the one thing you could change that would have the greatest impact?Example: Improving Your GradeDefine the WIG according to the following rules:• Begin with a verb• Define the lag measure in terms of X to Y by WHEN• Keep it simple• Focus on what, not how

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Determining Your WIGTHE RULES

Begin with a verbSimple verbs focus the mind immediately on actionThis…Reduce body weightNot this…In order to look better for summer, I’m going to implement a Wildly Important Goal this year to….

*Cut the B.S. description!

Define the lag measureLag measures tell you if you’ve achieved the goal

X = 160 lbs.Y = 145 lbs.When = May 20th Lag measure = pounds

Keep It SimpleMost goals are vague, complex, and pretentiousThis…Reduce body weight from 160 lbs. to 145 lbs. by May 20th

Not this…I am committed to losing weight and becoming healthier…

Focus on What, Not HowMany people define a clear goal but then complicate it by adding a lengthy description of how the goal will be achievedThis…Reduce body weight from 160 lbs. to 145 lbs. by May 20th Not this…Reduce body weight from 160 lbs. to 145 lbs. by May 20th through healthy diet and intense exercise

WIG: Reduce body weight from 160 lbs. to 145 lbs. by May 20th

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Wars & BattlesWAR = High-level WIG BATTLE = Low-level WIG

Things to remember:1. Ideally fight only one war at a time2. All battles must be aimed at winning the war3. Isolate those WIGs that are most essential for success4. Leaders must ask: “What is the fewest number of battles necessary to win the war?” 6. Set a finish line for each battle – X to Y by When

Increase savings account from $300 to $1,000 by

August 1st

Bank account deposit from $20 to $70 per

paycheck

Clothing purchases from $75 to $50 per month

Takeout food limit from $50 to $30 per week

Decrease monthly spending from $275 to

$170

Overall WIG

Battle

Lead Measure

WAR

Lead Measure

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Discipline 1: Focus on the Wildly ImportantRecap

X to Y by WHENDefine the WIG according to the following rules:• Begin with a verb• Define the lag measure in terms of X to Y by WHEN• Keep it simple• Focus on what, not howIncrease class grade from 73% to 90% by May 1st Reduce body weight from 160 lbs. to 145 lbs. by May 20th Increase bench press from 205 lbs. to 250 lbs. by September 1st Increase job applications from 10 to 40 by May 1st

Things to Remember1. BEWARE: As you see positive results with implementing 4DX, you’ll want to bring all initiatives into this boundary, if you do, you’ll lose the narrow focus intended with these disciplines. 2. Leaders often hesitate to narrow their focus because they worry about the consequences of choosing the wrong WIG or failing to achieve it. 3. “When you work on that many goals, you actually work on none of them, because the amount of energy you can put into each one is so small, it’s meaningless.”

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Discipline 2Act on Lead Measures

The discipline of leverage

Two types of measures:1. Lag measures: tracking measurements of the WIG (revenue, profit, weight loss, savings)2. Lead measures: the most high-impact things you must do to achieve your goal

Lag measures are ultimately the most important things you are trying to accomplish, but lead measures will get you to lag measures.

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Lead MeasuresPredictive & InfluenceableExample 1: Weight LossLag Measure: Pounds lostLead Measure #1: Specific limit on calories per dayLead Measure #2: Specific number of hours of exercise per week- Predictive because by performing these lead measures, you can

predict what the scale will tell you (lag measure)- Influenceable because both of these behaviors are within your

controlLet’s Try A Sample Together

Example 2: Test GradeLag Measure: Points on test (93 = A)Lead Measure #1:Lead Measure #2:- Are they both predictive?- Are they both influenceable?

Personal Examples?

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Lead MeasuresChoosing the correct lead measures

Step 1: Consider the possibilities- Resist temptation to choose too quicklyStep 2: Rank by impact- Narrowing the focus to a few lead measures permits stronger leverage Step 3: Test Top Ideas

Once you’ve identified a couple high-leveraged lead measures, test them against these criteria:• Is it predictive?• Is it influenceable? • Is it an ongoing process or a “once and done”?• Can it be measured?• Is it worth measuring?

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Discipline 3Keep A Compelling Scoreboard

The discipline of engagement

A compelling scoreboard tells you where you are and where you should be. People play differently when they know the score and disengage when they don’t know the score.

Characteristics of a compelling scoreboard:1. It has to be simple2. It has to be visible3. It should show both the lead and lag measures4. It has to tell you immediately if you are winning or losing

*Once you see the lag measure is moving because of your efforts on the lead measures, you’ll become more engaged knowing you have a direct impact on results.

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Discipline 3The Scoreboard

Step 1: Choose A Theme

Step 2: Design The Scoreboard- Is it simple?- Does it contain both lead and lag measures?- Can you tell at a glance if you’re winning? Step 3: Build The Scoreboard

Step 4: Keep It Updated - If the scoreboard is difficult to update, you’ll lose interest and put it off when the whirlwind strikes

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Discipline 3ScoreboardsBoard the Ship

WIG: Increase savings account from $300 to $1,000 by August 1st

Lead MeasureReduce takeout food limit from $50 to $30 per week

Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 AVG.

Monday $0 $0 $0 $5 $0 $0 $0 $0 $0 $0 $0 $0 $5 $0 $0 $0 $0 $0 $0 $0 $10

Tuesday $5 $0 $0 $0 $0 $0 $0 $0 $0 $5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $10

Wednesday $12 $0 $5 $0 $0 $6 $0 $0 $6 $12 $0 $5 $0 $0 $6 $0 $0 $0 $0 $8 $60

Thursday $0 $8 $8 $0 $7 $8 $8 $8 $8 $0 $8 $8 $0 $7 $8 $8 $8 $8 $0 $0 $110

Friday $17 $0 $12 $8 $0 $12 $12 $0 $10 $17 $0 $12 $12 $0 $12 $0 $0 $8 $0 $0 $132

Saturday $12 $9 $10 $0 $9 $8 $8 $12 $9 $12 $9 $10 $22 $9 $8 $8 $12 $9 $8 $0 $184

Sunday $0 $7 $6 $6 $0 $0 $6 $10 $8 $0 $7 $6 $14 $0 $0 $6 $10 $8 $0 $0 $94

Total$46 $24 $41 $19 $16 $34 $34 $30 $41 $46 $24 $41 $53 $16 $34 $22 $30 $33 $8 $8 $30.00

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Discipline 3ScoreboardsBoard the Ship

WIG: Increase savings account from $300 to $1,000 by August 1st

Lead MeasureReduce clothing purchases from $75 to $50 per month

Week March Week April Week May Week June Week July AVG.

1 $12 5 $0 9 $0 13 $0 17 $24

2 $0 6 $0 10 $0 14 $14 18 $0

3 $14 7 $35 11 $0 15 $18 19 $0

4 $28 8 $17 12 $43 16 $16 20 $56

Total $54 $52 $43 $48 $80 $55.40

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Discipline 3Scoreboards

Board the ShipWIG: Increase savings account from $300 to $1,000 by August 1st

BATTLEDecrease monthly spending from $275 to $170

Month Usual SpendingMeals Spending Clothing Spending Monthly Spending Allowance Savings

March $275 $130 $54 $184 $170 ($14)

April $275 $114 $52 $166 $170 $4

May $275 $152 $43 $195 $170 ($25)

June $275 $125 $48 $173 $170 ($3)

July $275 $79 $80 $159 $170 $11

Total ($27)

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Discipline 3Scoreboards

Board the ShipWIG: Increase savings account from $300 to $1,000 by August 1st

WAR: Bank account deposit from $20 to $70 per paycheck

1 2 3 4 5 6 7 8 9 100

50

100150

200

250

300350

400

450500

550

600

650700

Paychecks (bi-weekly)

Acc

ount

Bal

ance

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Discipline 4Create a Cadence of Accountability

The discipline of executionThe WIG Session

WIG Session: weekly meeting that lasts no more than 20-30 minutes with a set agenda.Focus of session: to hold each other accountable for weekly commitments of actions that will move the lead measures.

Two Must Follow Rules of the WIG Session:1. Should be held on the same day and time every week. Consistency is critical to establish a sustained rhythm of performance.

2. The Whirlwind is never allowed into a WIG Session no matter how urgent it may seem.

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WEEKLY COMMITMENTS

Big Question: “What can we do this week to impact the lead measures?

Each weekly commitment must meet three (3) standards:1. Represent a specific deliverable: commit to exactly what you will do, when you will do it, and what you expect the outcome will be. The more specific the commitment, the higher the accountability for it.No: Focus on eating betterYes: Focus on eating only 1,600 calories per day

2. Must influence a lead measure No: Negotiate lower price for food of upcoming eventYes: Call 10 previous clients from past 2 years to see if they have any upcoming events

3. Timely: If the real impact of your commitment is too far in the future, it won’t help to build the weekly rhythm of winning. No: Focus on slideshow images for the presentationYes: Focus on writing 3 sample social media posts for the digital marketing portion of our presentation

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Three-part agenda for a WIG Session:1. Account: Report on Commitments“I committed to research best practices of e-mail marketing campaigns for the entertainment industry, and here’s what I found...”

2. Review the Scoreboard: Learn from successes and failures“ We’ve all completed our research assignments for each section, but none of us has the software on our computers to complete the design portion of our campaign ad. We will need to get the software or get someone to help us.”

3. Plan: Clear the path and make new commitments“I know a digital media major that can assist with creating the campaign ad. I’ll take that task, in addition to writing my portion of the description for the e-mail marketing campaign.”

“Did we do what we committed to each other we would do?”

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Discipline 4

Create a Cadence of AccountabilityWeekly Commitments & WIG Sessions: Schedule into your week for higher

accountability

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

12:00 p.m.

1:00 p.m.

2:00 p.m.

3:00 p.m.

4:00 p.m.

5:00 p.m.

6:00 p.m.

7:00 p.m.

8::00 p.m.

Commitment 1

WIG Session

Commitment 2

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Benefits of a WIG Session:- Collaborative thinking- Team decision-making- Helping one another- Great motivator of performance- Creativity of the team- Encourages experimentation- Engages everyone in problem solving- Promotes shared learning- Brings out the best thinking from every team member

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RECAPDiscipline 1: Focus on the Wildly ImportantDiscipline 2: Act on Lead MeasuresDiscipline 3: Keep a Compelling ScoreboardDiscipline 4: Create a Cadence of Accountability

3 Things to Keep in Mind When Studying the 4 Disciplines 1. Requires sustained commitment 2. If you want to achieve a certain goal, don’t focus on the goal itself but on the lead measures that drive the goal.3. The real power of the 4 disciplines is performing them in sequential order – each one sets the stage for the next.

How to overcome skepticism:Strive for consistency in the process and a quick winExample: 3 week studying commitment for a test

Keys to help the team make 4DX habitual:Celebrate the accomplishment of the WIG Move immediately on to new WIGs in order to formalize 4DX as your operating system Emphasize that your new operating standard is sustained superior performance on lead measures

Two main reasons people fail to implement 4DX:Lack of ParticipationLack of Patience

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RECAP3 Challenges:1. Performing consistently on lead measures2. Keeping the scoreboard current3. Regularly attending WIG sessions (team) or weekly evaluation of process and commitments (individual)

Quick TipHow do you know when it’s time to change a lead measure? It’s dangerous to change a lead measure too quickly. Before abandoning a lead measure, consider these important questions:• Is the lead measure moving the lag measure? If so, be careful of changing something

that’s working.• Is the lag measure moving enough? If not, you might consider raising the standard for

performance on the lead measure before changing it. • Is the scorekeeping on the lead measure accurate? • Has the team achieved the lead measure for at least 12 consecutive weeks? This is the

minimum time, in our experience, needed for a team to form a habit. • Will the performance of the team remain if we remove the lead measure from the

scoreboard?

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REMEMBERRemain focused on the wildly important goal and resist the allure of your next great idea. There will always be more good ideas than capacity to implement and execute. Remember that the big picture aim of 4DX is to establish a new standard of consistency and excellence and then sustain it long enough to make it a habit.

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Example: Weight Loss GoalDiscipline 1 – WIG: X to Y by WHENReduce body weight from 160 lbs. to 145 lbs. by May 20th Discipline 2 – Lead Measures: Predictive & Influenceable Lead Measure 1: Limit calorie intake to 1,600 a dayLead Measure 2: Exercise minimum of 10 hours per week

Discipline 3 – Keep a Compelling ScoreboardCreate two (2) scoreboards – one to track calories/day and one to track hours of exercise/weekPlot each point on separate graphs to show where you are and where you should be

Discipline 4 – Create a Cadence of AccountabilityHold 20-30 minute WIG SessionWeekly Commitments- Review and update the scoreboard - Specific deliverable that impacts the lead measure- Plan what to do better this week- Schedule into your weekly calendar

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20

40

60

80

100Day 1 2 3 4 5 6 7 8 9 10Monday 1.5 2.0 2.0 2.0 2.0 1.5 1.5 2.0 2.0 2.0Tuesday 1.0 2.0 2.0 2.0 2.0 1.5 1.0 2.0 2.0 2.0

Wednesday 2.0 1.5 2.0 0.0 1.0 0.0 2.0 1.0 2.0 0.0Thursday 0.0 1.0 1.0 2.0 1.0 1.5 0.0 1.5 1.5 1.0

Friday 0.0 0.0 1.0 1.5 2.0 1.5 0.0 1.5 1.0 0.0Saturday 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 1.5Sunday 0.0 1.0 2.0 1.0 2.0 1.0 0.0 2.0 1.5 1.0

Total 6.5 16 28 38.5

50.5

59.5 66 78 90 97.

5Goal 10 20 30 40 50 60 70 80 90 100

4 disciplines of execution presentation

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