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WELCOME TO THE DADYRETAIL BRAND.

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Big Bazaars journey began

in October 2001, when theyoung, first generationentrepreneur Kishore Biyaniopened the countrys first

hypermarket retail outlet inKolkatta (then Calcutta). Inthe same month, two morestores were added one each

in Hyderabad and Mumbai,thus starting on a successfulsojourn which began thechapter of organized retailingin India.

KISHORE BIYANI

(MD of Future Group)

OWNERSHIP OF BIG BAZAAR

http://connect.in.com/big-bazaar/profile-538650.htmlhttp://connect.in.com/kishore-biyani/profile-413.htmlhttp://connect.in.com/kishore-biyani/profile-413.htmlhttp://connect.in.com/kishore-biyani/profile-413.htmlhttp://connect.in.com/kishore-biyani/profile-413.htmlhttp://connect.in.com/big-bazaar/profile-538650.htmlhttp://connect.in.com/big-bazaar/profile-538650.htmlhttp://connect.in.com/big-bazaar/profile-538650.html

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IS SE

SASTA AUR

ACHAKAHINNAHIN

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BRAND AMBASSADOR OF BIG BAZAAR

ASIN MS DHONI

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Big bazaar

The hypermarket chain was introduced in

India in 2001 by Pantaloon Retail (India)

Limited The first store in Kolkata

Pantaloon retail India Ltd was incorporated

as Manz Wear private Ltd in the year 1987. It became a public limited company in 1991

and was renamed Pantaloon Fashion

Limited and then Pantaloon retail Ltd in 1999

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SOME FACTS AND THETARGET CUSTOMERS The management was aware that in retail size

mattered .

The targeted large Indian middle class market

waiting to tapped.

Big Bazaar the discount store was launched

in the year 2001, to meet the aspirations of the

middle class. In the span of two years, it has

added a Food Bazaar and Gold Bazaar to its

range of offering

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THE SISTER BRAND-PANTALOON

The company introduced the concept of

The Pantaloon Shoppe, an exclusive

mens wear retail store which expandedacross India from 1994-1998. In the year

1997, Pantaloon moved a large format

lifestyle retailing with the launch ofPantaloons, Indias family store

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The Strategy

Saving is the key to the Indian middle classconsumer.

The concept of Bazaar, As the store offerslarge mix of products at a discounted price,the name Big Bazaar was finalized

The idea was to recreate a complete bazaar,with a large product offering and offer agood depth and width in terms of range

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CONTD Price was the basic value

proposition at Big Bazaar.

The Big Bazaar outletssold a variety of productsat prices, which were 5 to60% lower than themarket price.

The catch line Isse sastaaur acha kahin nahinem hasized this 11

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Selecting the location

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Number of out let- 104;

Located at main city-tier

I & tier city-II;

Area-10,000sq ft- 120000

sqft;

High street area of city;

&

Approachabledestination.

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The Merchandise mix

Large product mix offered by Big Bazaar

was the main attraction

Big Bazaar stocked about 1,30,000

items in over 20 product categories.

In the first year apparel accounted for 70

% of the off-take and the price was

largely responsible for the success. The prices ranged from Rs 99 to Rs 799

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CONTD.

Buying process for most of the

categories at Big Bazaar was largely

price driven

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Food bazaar

It stocked on an average, 10000SKUsand occupied 5,00square feet of retailspace. It was modeled on the Indian

mandi system where customer can feel,touch, choose products

The products sold were categorized as

1. Processed food& Non food(hungry kya)

2. Dry staples( golden harvest)

3. Wet staples(chill station)

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CONTD

Hungry Kya contributes 60% of FoodBazaar sales. This category includes a mixof products from a large number of FMCGcompanies and wide range of importedproducts

Golden harvest includes dry groceries likerice, wheat, daal, spices. This contributes30% of their sales

Chill station includes fruits and vegetables

and contributes 10% of the sales

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Why store design?

It tells the customer what the store is all about

It creates an image in the minds of customers

It is the starting point of all marketing effort

For a customer store needs to be easy to

navigate, it must appeal to his sensoryperceptions and must create a sense ofbelonging, sense of relationship .

The environment created in the retail store is acombination of exterior look, store interiors,the atmosphere in the store and the eventspromotions and themes which form a part ofretail store

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Elements of storeenvironment

Store

atmosphere

Storethemes

Store

image

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Exterior design It is a function of location of the

store site and other facilitieslike parking and ease of access

Store front is another important

factor, it should be inviting andit should have good lighting and

other facilities in total it should

entice potential customers into

the store. Big Bazaar Thrissur is ideally

located at the heart of Thrissur

town half a km distant from

Thrissur round 19PIC

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CONTD

It is easily accessible either from

Shornur road or from Vadakkanchery

road

It has got a spacious parking lot also

It has got massive appeal, exterior look

justifies its name THE BIG BAZAAR

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Interior store design

It is a function of aestheticswithin the store, the merchandise

sold within, the space used, and

the overall layout of the store

Space planningthe amount ofspace allocated within the store

1.Location of various

departments 2. Creation of planogram

3. Relationship of space to

profitability

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What are the private brands of BIGBAZAAR ?

TASTY TREAT ( Chips, namkeen, noodles.)

DEGANCY (Denim wear, T-Shirts etc..)

SHRISHTY (Traditional wear)

BUFFLOW (Manz wear)

LEECOPPER (Manz wear)NITE HOOD (Shoes)

SHATARANJ (Manz wear)

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What are the promotional strategies ofBIG BAZAAR?

The main idea behind every effort is to make a

bulk purchase

Saal ke sabse saste 3 din

Hafte ka sabse sasta din Wednesday bazaar

Exchange Offers.

Advertisement (print ad, TV ad, radio)

Brand endorsement by M.S Dhoni and AsinPoint of purchase promotion

Faida zones

http://3.bp.blogspot.com/_DYoekmvv2XA/SAMa8ztmw3I/AAAAAAAAAOE/opPnrrvCn8k/s1600-h/Dhoni-BigBazaar.jpg

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PROMOTION

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How they motivate their employees to do

work more efficiently?

Centralized training programs

(by FLDL Co.)Training need analysis.

Motivational programs.

( in GURUKUL)

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What are the pricing policies of BIGBAZAAR

PRICE COMPARISSION

SWOT ANALYSIS

PROVIDING THE LOWER PRICE

TO THE CUSTOMER

Wh h d h h

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What they do whenever the customer get

angry or they dont satisfied their

services?

They try to satisfy their customers.

They interact with their customers.

They dont argue with their

customers.

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What is the procedure to get

the franchise of BIGBAZAAR?

NO FRANCHISE

OWN COMPANY

BRAND OF FUTUREGROUP

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