welcome to big bazar
TRANSCRIPT
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WELCOME TO
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ABOUT PRESENTATION
•Introduction•Strategy•PESTEL
SACHIN AWASTHI
•Marketing• SWOT
SHALINI SINGH
•FINANCIAL DATAVARUN JAIN
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INTRODUCTION
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Hypermarket
The chain of retail stores of the Pantaloon Retail (India) Ltd.
89 outlets in India
Headquarter in Mumbai
Focusing on Value of Money
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VISION AND MISSION
Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.
Group Mission We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
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CORE COMPETENCY A choice of more than 20,000 products
Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes
Fast deliveries – tie ups with world leaders in logistics & transportation services
A dedicated Customer Care helpline for any queries
Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee, which most of the other online shopping sites offers
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“Is Se Sasta Aur Accha Kahin Nahi”
Talks of Quality and Cost
Special emphasis on apparels and life style products
Providing interesting discounts
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AWARDS
Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards
2008 Coca-Cola Golden Spoon Awards
2008 The Reid & Taylor Awards For
Retail Excellence 2008 Platinum Trusted Brand Award Images Retail Award 2005,06 DLF Award 04
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PANTALOONS RETAIL (INDIA) LTD.
Part of future group Catering wide cross-section of Indian
Society Food, fashion, footwear, home and
consumer electronics, book and music, wellness and beauty, general merchandise, telecom and IT, leisure and entertainment and fianancial products and services.
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HIERARCHYFUTURE GROUP
CAPITAL
BRANDS SPACE RETAI
LS
LIFE STYLES RETAILING
VALUE RETAILING VENTURE
FASHION STATION
MEDIA LOGISTICS
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STRATEGY Customer oriented
Employee oriented- high attrition rate
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CUSTOMER ORIENTED Attracting and retaining customers
Uses non-traditional marketing strategy
Behavioural psychology
Moving demo-trolley
Used young population as strategic blessings
Also witness to romance
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CONTINUED…
Movie centric promotions
Regular interesting offers/discounts
Spot discounts
Night shopping culture
Occasions based services
Babies day out promo
More organized floors
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EMPLOYEE ORIENTED
Consider biggest assets
Employee welfare trust
Employee growth /training programes
“PRERNA” the employee suggestion plan
Standardization of staff room
Upgradation for education
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Internal publications- “Pragati” Discipline by design
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MARKETING
‘7 P’s ANALYSIS
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PRICING
Value Pricing (EDLP) Promotional Pricing • Low Interest Pricing • Psychological Pricing • Special Event Pricing (Republic Day) Differentiated Pricing • Time Pricing Bundling
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PRICING COMPARISON
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TIME PRICING
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LOW INTEREST FINANCING
PSYCHOLOGICAL PRICING
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BUNDLING
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PLACE: STORE LOCATION
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PROMOTION
• “SAAL KE SABSE SASTE 3 DIN”• FUTURE CARD (Discount Upto 3%)• SHAKTI CARD• JUNK SWAP OFFER• BRAND AMBASSADOR: M.S. DHONI • ADVERTISMENT (Print Ads, T.V., Radio)• POINT OF PURCHASE PROMOTION• GIFT TO EVEY 100th CUSTOMER (Seasonal)
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KEY OFFERS• 32” Television--Rs. 22990/- (Exchange Offer)
• Portable Metal Bed– Rs. 3199/-
• Buy 21” Television Flat Television Rs. 4999/- And Get Dish TV Set Top Box Free.
• Buy Red Label Tea 950 gm. Rs. 258/- And 2 Kg Sugar Free.
• Buy 2 Men Jeans For Rs. 599/- only.
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BANNERS AND POSTERS
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PEOPLE
• People Are The Customers Which Are The Biggest Asset Of A Company.
• Well Trained Staff.
• Appearance.
• Presently Around 10000 Workers Are Working And Around 500 Workers Are Recruited Every Month.
• High Security For Safety Of Customers.
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PROCESS
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PROCESS (CONT.)
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PHYSICAL EVIDENCE
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PHYSICAL EVIDENCE (CONT.)
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FINANCIAL DATA
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SALES NET PROFIT
1527.20(Q2 DEC 08)
24.35%
1228.07(Q2 DEC 07)
33.54(Q2 DEC 08)
5.97%
31.65(Q2 DEC 07)
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DIVIDEND
2008 Rs.30 2007 Rs.25 2006 Rs.25 2005 Rs.25 2004 RS.15
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DECEMBER’S SAME STORE SALES
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VALUE LIFESTYLE HOME (DECEMBER 2007)
345.67 147.49 38.25
-3.56% -13.97% -10%
333.37 126.88 34.43(FIG IN CRORES)
(DECEMBER 2008)
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STOCK PRICE MOVEMENT
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Click icon to add picture
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PROBLEMS AHEAD
Reduction in consumer spending Slow construction of malls Difficulty in raising working capital High rentals Lowering margins New emerging competitors
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SWOT ANALYSIS
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SWOT ANALYSIS STRENGHT
• High Brand Equity• EDLP• Infrastructure• Product Diversity• Supply Chain
WEEKNESS
• Falling Revenue/ Sq Ft.• Unable To Meet Store Opening Target• Perception Amongst Consumers
OPPORTUNITIES
• Organized Retail• Understanding Consumer Preferences• Targeting Area More Prone To Development• Global Expansion• In Store Experience Improvements
THREATS
• Competitors• Government Policies• Unorganized Retail• Economic Conditions
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PESTEL
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PESTEL ANALYSIS POLITICAL
• GOVERNMENT POLICIES• POLITICAL STABILITY• TAX POLICIES
ECONOMIC
• INFLATION RATE• STAGES OF BUSSINESS LIFE CYCLE
SOCIAL
• CUSTOMER SEGMENTATION• SOCIAL RESPOSIBILTY
TECHNOLOGICAL
• ADAPTATION TO NEW TECHNOLOGY• FACILITIES PROVIDED
ENVIROMENTAL
• LOCATION• INTERNAL ENVIROMENT
LEGAL
• LABOR LAWS• SAFETY RAGULATION• CONSUMER LAW
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BIYANI’S FUTURE PLANS
To open up 15 Big Bazaars 5 Centrals 3 Home Towns 10 E Zones 1 Ethnicity 4 Pantaloons
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SUGGESTIONS
Retailing through Internet & web based technologies.
Maintainance of prices during recession period
Understand consumer preferences Global expansion
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THANK YOU