NATIONAL INSTITUTE OF FASHION TECHNOLOGY

FASHION RETAIL MANAGEMENT

BIG BAZAAR

Submitted to: Submitted by:

Ms Ritu Malhotra Manvendra singh (15)

FMS Department Nancy Mehta

Shirin Morgan

Shilpi Mishra

Vez

TABLE OF CONTENTS

1. Introduction

2. History

3. Organisational structure

4. Store locations

5. Product lines

6. Conclusion

7. Bibliography

INTROCTUCTION:

What is Retailing?

The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small

piece from something. Retailing is the set of activities that markets products or services to final

consumers for their own personal or household use. It does this by organizing their availability on a

relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or

Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise

or Services to the End User or Ultimate Consumer.

Scenario of Retailing in India:India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present

in the country, nearly 5 million sell food and related products. Though the market has been dominated by

unorganized players, the entry of domestic and international organized players is set to change the

scenario. Organized retail segment has been growing at a blistering pace, exceeding all previous

estimates. According to a study by Deloitte Haskins and Sells, organized retail has increased its share

from 5 per cent of total retail sales in 2006 to 8 per cent in 2007. The fastest growing segments have been

the wholesale cash and carry stores (150 per cent) followed by supermarkets (100 per cent) and

hypermarkets (75-80 per cent). Further, it estimates the organized segment to account for 25 per cent of

the total sales by 2011.

India retail industry is the largest industry in India, with an employment of around 8% and contributing to

over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by

strong income growth, changing lifestyles, and favorable demographic patterns. It is expected that by

2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail industry is one of the

fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a

rate of 5% yearly. A further increase of 7-8% is expected in the industry of retail in India by growth in

consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been

predicted that the retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size

of US$ 7.5 billion.

Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the

whole format of shopping also altering. Industry of retail in India which has become modern can be seen

from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes which

offer food, shopping, and entertainment all under the same roof.

India retail industry is expanding itself most aggressively; as a result a great demand for real estate is

being created. Indian retailers preferred means of expansion is to expand to other regions and to increase

the number of their outlets in a city. It is expected that by 2010, India may have 600 new shopping

centers.

In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9%

annually. The branded food industry is trying to enter the India retail industry and convert Indian

consumers to branded food. Since at present 60% of the Indian grocery basket consists of non- branded

items.

India retail industry is progressing well and for this to continue retailers as well as the Indian government

will have to make a combined effort.

Retail space:

Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is

expanding at a rapid pace. Mall space, from a meager one million square feet in 2002, is expected to

touch 40 million square feet by end-2007 and an estimated 60 million square feet by end-2008, says Jones

Lang LaSalle's third annual Retailer Sentiment Survey-Asia. Alongside, Indian cities are witnessing a

paradigm shift from traditional forms of retailing into a modern organized sector. A report by Images

Retail estimates the number of operational malls to more than double to over 412 with 205 million square

feet by 2010 and further 715 malls by 2015, on the back of major retail developments even in tier II and

tier III cities in India.

Challenges Facing The Indian Organized Retail Sector:

The challenges facing the Indian organized retail sector are various and these are stopping the Indian

retail industry from reaching its full potential. The behavior pattern of the Indian consumer has undergone

a major change. This has happened for the Indian consumer is earning

More now, western influences, women working force is increasing, desire for luxury items and better

quality. He now wants to eat, shop, and get entertained under the same roof. All these have lead the

Indian organized retail sector to give more in order to satisfy the Indian customer. The biggest challenge

facing the Indian organized retail sector is the lack of retail space. With real estate prices escalating due to

increase in demand from the Indian organized retail sector, it is posing a challenge to its growth. With

Indian retailers having to shell out more for retail space it is effecting there overall profitability in retail.

Trained manpower shortage is a challenge facing the organized retail sector in India. The Indian retailers

have difficulty in finding trained person and also have to pay more in order to retain them. This again

brings down the Indian retailers profit levels.

The Indian government has allowed 51% foreign direct investment (FDI) in the India retail sector to one

brand shops only. This has made the entry of global retail giants to organized retail sector in India

difficult. This is a challenge being faced by the Indian organized retail sector. But the global retail giants

like Tesco, Wal-Mart, and Metro AG are entering the organized retail sector in India indirectly through

franchisee agreement and cash and carry wholesale trading. Many Indian companies are also entering the

Indian organized retail sector like Reliance Industries Limited, Pantaloons, and Bharti Telecoms. But they

are facing stiff competition from these global retail giants. As a result discounting is becoming an

accepted practice.

Key Challenges:

Location:

"Right Place, Right choice"

Location is the most important ingredient for any business that relies on customers, and is typically the prime consideration in a customer’s store choice. Locations decisions are harder to change because retailers have to either make sustainable investments to buy and develop real estate or commit to long term lease with developers. When formulating decision about where to locate, the retailer must refer to the strategic plan:

* Investigate alternative trading areas.

* Determine the type of desirable store location

* Evaluate alternative specific store sites

Merchandise:The primary goal of the most retailers is to sell the right kind of merchandise and nothing is more central

to the strategic thrust of the retailing firm. Merchandising consists of activities involved in acquiring

particular goods and services and making them available at a place, time and quantity that enable the

retailer to reach its goals. Merchandising is perhaps, the most important function for any retail

organization, as it decides what finally goes on shelf of the store.

Pricing:Pricing is a crucial strategic variable due to its direct relationship with a firm's goal and its interaction

with other retailing elements. The importance of pricing decisions is growing because today's customers

are looking for good value when they buy merchandise and services. Price is the easiest and quickest

variable to change.

Target Audience:

"Consumer the prime mover"

"Consumer Pull", however, seems to be the most important driving factor behind the sustenance of the

industry. The purchasing power of the customers has increased to a great extent, with the influencing the

retail industry to a great extent, a variety of other factors also seem to fuel the retailing boom.

Scale of Operations:

Scale of operations includes all the supply chain activities, which are carried out in the business. It is one

of the challenges that the Indian retailers are facing. The cost of business operations is very high in India.

Present Indian Scenario:

* Unorganized market: Rs. 583,000 crores

* Organized market: Rs.5, 000 crores

* 5X growth in organized retailing between 2000-2005 

* Over 4,000 new modern Outlets in the last 3 years

* Over 5,000,000 sq. ft. of mall space under development

* The top 3 modern retailers control over 750,000 sq. ft. of retail space 

* Over 400,000 shoppers walk through their doors every week 

* Growth in organized retailing on par with expectations and projections of the last 5 Years: on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06

Big bazaar is a chain of shopping malls in India. Currently, there are 150 big bazaar stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.

Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges.

Group Vision:

Future Group shall deliver Everything, Everywhere, Every time for Every Indian

Consumer in the most profitable manner.

Group Mission:

We share the vision and belief that our customers and stakeholders shall be served only

by creating and executing future scenarios in the consumption space leading to

economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making

consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition. We shall be

efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination

shall be the driving force to make us successful.

Core Values:

Indianans: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

History:Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 150 Big Bazaar stores in 80 cities and towns across India.

Big bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.

Operations:

The Big Bazaar Store in Kolkata. The Big Bazaar Store in Chennai,

Most of the Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.

Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2).

Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products.

Innovations:

Wednesday Bazaar

Big Bazaar introduced the Wednesday Bazaar concept and promoted it as “Hafte Ka Sabse Sasta Din”. It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed. According to the chain, the aim of the concept is "to give homemakers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day".

Maha Bachat

Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer.

Controversies:The retail mall became the first in the Guwahati city of Assam to commence the drive under The Plastic Waste (management and handling) Rules, 2011, (cover various aspects relating to use, collection, segregation, transportation and disposal of consumer plastic waste) to gradually eradicate plastic carry bags from July 1. But at the same time, the Greater Hyderabad Municipal Corporation seized about 145 kg of plastic carry bags of below 40 microns from Big Bazaar in Tarnaka against a drive to reduce the use of plastic. Here's a point of surprise, the same company participated in the drive against the use of plastic in one state while at the same time getting charged for use of plastic in another state.

Timeline:

Big Bazaar at Sarkhej Gandhinagar Highway in Ahmedabad.

1987 Company incorporated as Manz wear Private Limited. Launch of Pantaloons, India’s first formal

trouser brand.

1991 Launch of BARE, the Indian Jeans brand.

1992 Initial public offer(IPO) was made in the month of May.

1994 The Pantaloon Shoppe – an exclusive men’s wear store in franchise format launched across the

nation. The company starts the distribution of branded garments through multi-brand retail

outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Company enters modern retail with the launch of the first 8000 square feet store, Pantaloons in

Kolkata.

2001

Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad.

2002

Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at

High Street Phoenix

2003

Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon

2004

Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum

A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day

2005

Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur

Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar

Electronic Bazaar and Furniture Bazaar are launched

2006

Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1, 37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever customer.

Big Bazaar launches Shakti, India’s first credit card program tailored for housewives

Navaras – the jewellery store launched within Big Bazaar stores

2007

The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping

portal

Big Bazaar initiates the Power of One campaign to help raise funds for the Save The Children India Fund

Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.

2008

Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch

Big Bazaar dons a new look with a fresh new section, Fashion @Big Bazaar

Big Bazaar joins the league of India’s Business Super brands. It is voted among the top ten service brands in the country in the latest Pitch-IMRB international survey

2009

Big Bazaar opens its second store in Assam at Tinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South India – a unique

initiative to offer meals to visitors and support local social organisations

Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India

2010

Future Value Retail Limited is formed as a specialised subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats.

Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop

Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores.

Organization Structure:

Store Manager

Asst Store Manager

Dept Manager

Asst Dept Manager

Team leader

Team Member

CSD

Visual Merchandiser

Asst VM

Administration

HR Manager

Maintenance

House Keeping

Info

Security

Sales M

Cashier

Marketing

TARGET MARKET:

Big bazar targets middle class and upper middle class customers.

The large and young growing and working population is preferred customer segment.

Big bazar specially targets working women and home makers who are the primary decision makers.

List of Big Bazaar locations:

Andhra Pradesh

Hyderabad o Maheshwari Palace Mall, Palace Talkies Compound

o RTC X Roads

o LB Nagar

o Taranaka

o Ameerpet

o Nagore

Vijayawada

o V V Complex - Gopalareddy road

Visakhapatnam

o Dwarakanagar

Assam

Guwahati o G.S Road Bhanagaghar

Tinsukia

o Rangagora Road

Chhattisgarh

Raipur o City Mall 36, G. E. Road

Gujarat

Ahmedabad o Himalaya Mall, Gurukool

o Rudrapoint

o Ahmedabad City Mall, New Cotton Mills Compound

Anand

o City Pulse Mall 2 Multiplex, Vidyanagar Road

Bharuch

o Shalimar Talkies Compound, Station Road

Rajkot

o Bharath Iskon Mall, Kalayad Road

Surat

o Kamdhenu Mall, Surat Dumas Road

Vadodara

o Seven Seas Mall, Fatehgunj

Haryana

Ambala o Minerva Complex, Raj Market

Gurgaon

o Ambience Mall, Ambience Island

o Sahara Mall, Main Mehrauli Gurgaon road

Panipat

o Mittals Mega Mall, Huda

Jharkhand

Deoghar o Subhash Road

Dhanbad

o Sri Ram City Mall, Saraidhela

Jamshedpur

o Dimna Chowk

Ranchi

o JC Tower, a Division of Pantaloon Retail (I) Ltd

Karnataka

Bangalore o Jayanagar

o Whitefield

o Hebbal

o Old Madras Road

o Mysore Road

o Banashankari

o Double Road

o Hosur Road

o J.P Nagar

o Housuja's Mall, Malleshwaram

Belgaum

o Tilakwadi

Hubli

o Akshay Centre, Gokul road

Mangalore

o Bharat Mall, Bejai

Mysore

o Chamaraj Puram

Udupi

o TMA pai Hospital

Kerala

Calicut o Mavoor Road

Palakkad

o English church road

Trichur

o Falcon City

Trivandrum

o Kalpana Heights, Thiruvanathapuram

o Ravi's Arcade, M.G. Road (Pazhavangadi)

Madhya Pradesh

Gwalior o Dindayal City Mall, M.L.B. Road

Indore

o Treasure Island, M. G. Road

Jabalpur

o South Avenue Mall, Guwaharighat Road

Maharashtra

Amravati o ELITE MALL, Badnera Road

Ahmednagar

o Sarda Towers, Sawedi

Aurangabad

o M Square, Jalna Road

Ichalkaranji

o Fortune Plaza, Sangli Road

Kalyan

o Metro Junction Mall, Kalyan (East)

Kolhapur

o Shivaji Udyam nagar

Mumbai

o Megamall, Andheri (West)

o Orchid City Centre, Mumbai Central (East)

o R-city Mall, Ghatkopar (West)

o Milan Mall, Santacruz (West)

o Growel's 101, Kandivli (East)

o High Street Phoenix Mills Compound, Lower Parel

o (Runwall) R- Mall, Mulund (West)

o Penta High 51, Malad (West)

Nagpur

o Landmark Bldg (Bardy), Wardha Road

o Poonam Mall, Vardhman Nagar

Nasik

o City Centre Mall (Sarda Mall), Lawate Nagar

o Urban Space, Nasik Pune Road

o The Zone, College Road

Nanded

o Treasure Bazaar Mall, Latur Road

Navi Mumbai

o Raghuleela Mall ,Vashi Railway Station

Pune

o Premier Plaza, Chinchwad

o Revolution Mall, Kothrud

o Kalyaninagar

o Mahavir Park, Pune Satara Road

o Fun N Shop Mall, Wanowri

o Kanchan Heights, Parvati

Sangli

o Shree Ram Plaza, Sangli- Miraj Road

Satara

o Shaniwar Peth, Vijay Chowk

Thane

o Lake City Mall, Thane (West)

o Maxus mall, Bhayandar (West)

o Oswal Empire, Boisar

New Delhi

Parsavnath Metro Mall, Inderlok Vasant Square Mall, Vasant Kunj

West Gate Mall, Ring Road

Wazirpur

Orissa

Bhubaneswar o Maruti Mall - Patia

o 89 Forum Mart, Kharvel Nagar

Cuttack

Punjab

Jalandhar o Viva Collage Mall, Paragpur Village

Ludhiana

o The Souk mall, Village Qadian

Zirakpur

o Paras Down Town Square Mall, Panchkula Crossing

Rajasthan

Alwar o Jayanti Mall, Ragu Marg

Jaipur

o MGF - The Metropolitan Mall, 22 Godam Circle

o City Square Mall, Tonk Road

Kota

o City Mall, Jhalawad Rd.

Udaipur

o Kumbha Marg

Tamil Nadu

Chennai o Anna Salai

o Saligramam (Vadavpalani)

o ( T.Nagar ) Pondybazaar, Thyagaraja Road

o Royapuram

Coimbatore

o Golden Mall, Anakara Street

tirunelveli

o near new bus stand

Uttar Pradesh

Agra o Pacific Mall, Fatehbad Road

o Rattan Mall, Delhi Gate

Allahabad

o Atlantic Multiplex, M.G.Road

Ghaziabad

o East Delhi Mall (EDM), Kaushambhi (Anand Vihar)

o Aditya Mall, Indirapuram

Kanpur

o Moti Rave Mall, Gutaiya

o BB- South EX Mall, Kidwai Nagar

Lucknow

o Riverside Mall, Gomti Nagar

o Saharaganj

o Phoenix United Upal Mall, Kanpur Road

Mathura

o Pacific Mall, Mathura Agra road

Meerut

o Melange Mall, Pallav Puram

o PVS Mall, Shastri Nagar

Noida

o Atta Market

West Bengal

Asansol o Galaxy Mall, Burnpur Road

o Sentrum Mall, Shristinagar, KSTP

Burdwan

o Burdwan Arcade, Jail Khana More

Darjeeling

o Rink Mall, Laden La Road

Durgapur

o Dreamplex Complex, City centre

Haldia

o Akash Ganga Commercial Complex, Manjushree

Kharagpur

o Puja Mall, Jhargam Road

Kolkata

o Teghoria

o Chakgaria,

o Beliaghata

o Belilious Park

o Orbit Mall, Baghajatin

o Howrah

o Espalande (Dharamtalla)

o Sealdah

o DownTown Mall, SALT LAKE CITY

o BIRATI

Different Line of Business:

Depot

NBD (New Business Development)

One Mobile

Shringar

Plastics, Utensils, Crockery (CPU)

Luggage

Footwear

Toys

Furniture Bazaar

Food Bazaar

Electronic Bazaar

Fashion Department

Ladies Wear:

Sarees

Dress Materials

Salwar kameej and duppata

Under garments

Nightwear

Western wear’s

Men’s Wear:

Formal Shirts & Pants

Casual Shirts & Pants

Party Wears

Fabrics [cut pieces]

Other Accessories

Suits & Blazers

Levi’s Signature Garments

Ties

Jeans Pants

Belts, Handkerchiefs

Kid’s Department:

Infants Section:

Shirts

Baniyans,

Jhabas

Vests

Bibs feedings

Bed items

Baba suits, Frocks

Diapers, Pampers

Other baby accessories

Boy’s Section:

T-shirts, trousers, jeans

Cotton shirts, Codraw pants

Ethnic wears

Co-ordinates

Rain coats

Girls Section:

Cotton Frocks

Ethnic wears

Co-ordinates

Western wears

Sweaters

Lines of Business:

The company is present across several lines of business which have various formats (stores) lywood, The Dollar Store (JV)

Fashion - Pantaloons, Central, all, Brand Factory, Blue Sky, Top 10, Fashion Station, Big Bazaar, Lee Cooper (JV).

General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics Bazaar, Furniture Bazaar, KB'S FAIR PRICE

Electronics - eZone, Electronic Bazaars, STAPLES(JV)

Home Improvement - Home Town

Furniture - Collection i, Furniture Bazaar, Home Bazaar

E-tailing (Online Shopping) - www.futurebazaar.com

Books & Music - Depot

Leisure & Entertainment - Bowling Co., F123

Wellness - Star & Sitara, Tulsi

Telecom & IT - Gen M, M Bazaar, M-Port, ConvergeM, Future Axiom

Consumer Durables - Koryo, Sensei ,IPAQ

Service - E Care , H Care

Malls - Central (Bangalore, Hyderabad, Pune, Mumbai, Vadodara, Gurgaon, Indore)

Investment & Savings - Insurance: ULIP, Pension, Endowment etc.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big

Bazaar scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what we

guarantee. With the ever increasing array of private labels, it has opened the doors into the

world of fashion and general merchandise including home furnishings, utensils, crockery,

cutlery, sports goods and much more at prices that will surprise you. And this is just the

beginning. Big Bazaar plans to add much more to complete your shopping experience.

It is chain of shopping malls in India currently with 31 outlet owned by Kishore Biyani’s

Pantaloon Group.

Big bazaar is not just another hypermarket.

It provides the best products at the best price.

It reflects the look and feel of Indian bazaars at their modern outlets .

All over India, Big Bazaar attracts a few thousand customers on any regular day.

TARGET AUDIENCE:

Big Bazaar targets higher and middle class customers .

The large and growing young working population is a preferred customer segment.

Big Bazaar specifically targets working women and home makers who are the primary

decision makers.

View All Categories:

Bags & Luggage Electronics Home Appliances Menswear Women wear Infant wear & Accessories Watches

Sunglasses Footwear Kids Gift Vouchers Home & Kitchen Cookware & Storage Home Linen Bath Linens  Carpets Home Decor Artificial Flowers & Vases Mobiles Carry Cases Toys & Stationery

Conclusion:

For a start, these retailers need to invest much more in capturing more specific market. Intelligence as

well as almost real-time customer purchase behavior information. The retailers also need to make

substantial investment in understanding/acquiring some advanced expertise in developing more accurate

and scientific demand forecasting models. Re-engineering of product sourcing philosophies-aligned more

towards collaborative planning and replenishment should then be next on their agenda. The message,

therefore for the existing small and medium independent retailers is to closely examine what changes are

taking place in their immediate vicinity, and analyze Whether their current market offers a potential

redevelopment of the area into a more modern multi-option destination. If it does, and most commercial

areas in India do have this potential, it would be very useful to form a consortium of other such small

retailers in that vicinity and take a pro-active approach to pool in resources and improve the overall

infrastructure. The next effort should be to encourage retailers to make some investments in improving

the interiors of their respective establishments to make shopping an enjoyable experience for the

customer.

As the retail marketplace changes shape and competition increases, the potential for improving retail

productivity and cutting costs is likely to decrease. Therefore, it will become important for retailers to

secure a distinctive position in the marketplace based on value, relationships or experience.

Finally, it is important to note that these strategies are not strictly independent of each other; value is

function of not just price, quality and service but can also be enhanced by Personalization and offering a

memorable experience. In fact, building relationships with customers can by itself increase the quality of

overall customer experience and thus the perceived value. But most importantly for winning in this

intensely competitive marketplace, it is critical to understand the target customer's definition of value and

make an offer, which not only delights the customers but also is also difficult for competitors to replicate.

Strengths:

Helpfulness/ Assistance to customers Provides an opportunity for the customers to lodge their complaints. Exchanges are done within 15 days of purchasing, if the customers are not satisfied with the

product purchased. Tracking of credit notes. Answering customers’ queries. Maintaining the data of the customers to let the customers know about future offers.

Weakness:

Poor complaints resolution. The complaints lodged at CSD are rarely resolved. Customers dissatisfaction with respect to the availability of stock of Global Offers. Wrong billings, which kills the time of both the customers and the employees and leads to

frustrations. There is no track on the calls made at CSD. Employees at cash counters are not adequately trained. There is no concrete track on the issue and store of excess stock of offer gifts at the baggage

counter. Lack of proper coordination between employees at cash counters and the employees at baggage

counters. Lack of proper coordination between cashiers and sales executives across various departments. Alterations are made late and sometimes they are not done at all by the respective people.

Opportunities:

To assure there is enough stock to dispatch before the offers is announced. To show an interest in customers’ opinions and feelings. To have company policies that work for customers and not against them. To have a concrete track on the issue of the free gifts at the baggage counter. Computerise the baggage counter; there by the burden of executives and also the amount spent

on employing new executives is saved.

To make use of the excess stock kept idle at the baggage counter. To resolve customers’ complaints as soon as possible. Customers are keen to know about the ‘Global Offers’ that are offered on special occasions, make

use of the data of the customers( for further business) judiciously, which is alredy available. Employ one person exclusively for the purpose of wrapping gifts, so that the customers do not

think of turning to another mall just for the sake of getting the gifts wrapped. To have department wise track on the complaints received; there by the burden at CSD is reduced

and the complaints are resolved faster.

Threats:

Lack of track on the number of complaints which are not lodged with the complaints register, affects goodwill of the organisation.

Ther e is no department wise track on the complaints. There is no track on how many complaints related to each departments are resolved per day,

week, or month, etc. Clubbing of bill is not accepted at the time of issuing Global offer, even though the billing is done

at the same time across various counters. There is no variation in issuing Global offer, even though the bill bears high amount. There is no proper information to the customers that gift wrappings are not done on Saturdays

and Sundays.

REFERENCES:

It happened only in India

Kishore Biyani

http://en.wikipedia.org/wiki/Big_Bazaar

http://ekikrat.in/Big-Bazaar

http://bigbazaar.futurebazaar.com/indexBigBazaar.jsp