31 video content strategies
TRANSCRIPT
Video Interviews with...1. Ship’s captain 2. Resort or ship staff3. Hotel sales staff4. Trade show suppliers5. Conference speakers6. Your favorite BDM or supplier7. Clients on your group tour
Go Local with Video8. Galley tour on a cruise9. Bridge Tour 10. Hotel kitchen tour11. Cooking classes12. Unique viewpoints13. Quirky scenes & signage14. Unique activities Zip-lining Cycling, hiking, rafting Action shots15. Food16. Table décor17. Resort tour18. Ship Inspection19. Local events and festivals
What to do next20. Add captions, transitions and music21. Include your contact info22. Add a Call to Action button or text23. Combine still photos and video
Advanced Strategies 24. Use micro-video to captivate in short segments25. Use live streaming video26. Encourage questions and engagement
Social Marketing Strategiesfor Travel and Tourism
Catherine J. HeegInternational Speaker & Trainer
Phone: [email protected]
31 VideoContent Strategies
PRO TIPS...27. Keep it short and simple. 30-60 Seconds!28. Remember micro videos are only 6 or 15 seconds29. Check the background setting for a professional look. 30. Use a tri-pod and microphone31. Check the lighting and background noise
TRY TO AVOID...• Video of you and your family• Any shots of yourself you want your grandmother to see