using video in social media strategies
TRANSCRIPT
Using Video In Social Media Strategies
Melanie Kraintz
Social Media Channel Manager for Data Center and Software Defined Networks
March 2015
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I graduated from Central Washington University as a double major with degrees in Public Relations and Video Production and a double minor in Mass Communication and Advertising.
Worked in video and social media for the last 15 years for several fortune 100 companies including Microsoft, AT&T and T-Mobile.
Today, I am the Social Media Channel Manager for Data Center and Software Defined Networks (SDN/ACI). @CiscoDC
You can find me on Twitter, @MrsKraintz
About the Speaker: Melanie Kraintz
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Why Video?
Why Social Video?
Social Platform Demographics and Video Types
How do you measure success in social video?
Agenda
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Why Video?- 10 Reasons/Stats
1. Online video ads increase purchase by 97%, and brand association by 139%. (Unruly)
2. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
3. Landing pages with video have up to 800% more conversion than the same page without a video. (FunnelScience.com)
4. Video promotion is 6 times more effective than print and online ads (Atlas)
5. 92% of mobile video viewers share videos with others. (Invodo)
6. Every shared tweet results in six new YouTube browsing sessions (ReelSEO).
7. 65% of senior executives have visited a company's website after watching a video. (Forbes)
8. Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
9. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blogging. (Social Media Examiner)
10. More than 1 billion unique users visit YouTube each month (YouTube)
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Why Social Video?
It is crucial for
marketers to start
creating and
incorporating video as
part of their content
strategies.
Cisco. Cisco Visual Networking Index: Forecast and Methodology, 2012-2017. http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html
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(Simply Measured)
Why Social Video?
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Social Media Platform Demographics & Video Types
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57% of all Vine users are female
18-20 year olds- MILLENIALS
Vine
Maximum length of
video is 6 seconds
https://vine.co/v/b0JEbzaKKJO
http://blog.hootsuite.com/5-great-brands-on-vine/
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Sixty-eight percent of Instagram's users are women.
Maximum length of
video is 15 seconds
and minimum length
of video is 3 seconds
18-24
25-34
http://www.adweek.com/videowatch/top-10-instagram-videos-brands-156991
• Gen X
• Millennials
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• Gen Y
• Gen X
• Millennials
• BOOMERS
http://www.businessinsider.com/a-primer-on-social-
media-demographics-2013-9#ixzz3TGtHBMr2
Optimum length of
videos on Facebook
is 1-1.5 min.
http://www.skyword.com/contentstandard/art-of-storytelling/choosing-the-most-effective-video-platform-for-your-content/
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YouTube
http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition
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YouTube
http://www.internetmarketingninjas.com/blog/content/how-to-make-your-youtube-video-go-viral/
• Create a video that people want to see, not what not what you want them
to see.
• Pay Attention to Detail- SEO
• Don’t ignore the Fact That YouTube Is a Social Network- Contact your
Social Media Team when you start thinking about Video.
• Don’t Settle for Low Quality Production
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18-245 Ways to post:
1. Use a YouTube video link
2. Upload a video from your phone
3. Capture a video from your phone to
record 30 seconds of video or several
short clips to rearrange.
4. Tweet a Vine video
5. Tweet an Instagram Video
• Millennials
• Gen X
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5 Video Types to help with Conversion
Brand Video
Statistics Video
Customer Success Story
The Q&A Video
Tutorial Video
5 Video Types to help with Conversion ©Melanie Kraintz
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How to Measure Success in Social Video
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Measuring Success in Social Video
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Video Analytics
Views: # of Times video is
view for 3 sec or more
Impressions
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Thank you!