video strategies for nonprofits

20
March Net Tuesday Video Strategies for Social Change Makers Speaker : Erica Stanley, Organizer With additional discussion from Ina Stanley of Virtual Sidekick March 24, 2009

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Page 1: Video Strategies for Nonprofits

March Net TuesdayVideo Strategies for Social Change Makers

Speaker : Erica Stanley, Organizer

With additional discussion from Ina Stanley of Virtual Sidekick

March 24, 2009

Page 2: Video Strategies for Nonprofits

AgendaMeet and Greet/ Refreshments

About NetSquared

NetSquared Atlanta News

NetSquared.org News

Topic Discussion

Q&A Session

Page 3: Video Strategies for Nonprofits

About NetSquared

Goal: To help hundreds of thousands of non-profit organizations successfully utilize the community empowering capabilities of the Internet to increase their impact and achieve social change.

Page 4: Video Strategies for Nonprofits

NetSquared Atlanta News

New Organizer ( me :-D )

Venue / Time Change

Our Community Site and Other Social Media Outlets

Challenges and Workshops

Page 5: Video Strategies for Nonprofits

Our New Community Website

http://net2atlanta.ning.com

Powered by Ning

Resource for our Meetups

Blogs, Forums, Videos, and Photos to keep the discussion going in between Meetups

Page 6: Video Strategies for Nonprofits

Other Social Outlets

NetSquared.org

Meetup.com

Twitter

LinkedIn

Facebook Page

Page 7: Video Strategies for Nonprofits

NetSquared.org News

Conferences

Current Challenges

Mobile Technology Webinar

Net2 ThinkTank

Page 8: Video Strategies for Nonprofits

ConferencesN2Y4 NetSquared Conference

Tuesday, May 26 – Wednesday, May 27, 2009 (just after Memorial Day)

http://www.netsquared.org/conference/n2y4

2009 Nonprofit Technology Conference

Sunday, April 26 - TuesdayApril 28, 2009

http://www.nten.org/ntc

Page 9: Video Strategies for Nonprofits

Current Challenges

Page 10: Video Strategies for Nonprofits

NY24 Mobile ChallengeAn opportunity to develop and collaborate on Projects using mobile technology for social change, and compete for cash prizes.

Submission Deadline: April 3, 2009 3:00pm PDT

http://www.netsquared.org/n2y4

Page 11: Video Strategies for Nonprofits

Change the Web Challenge

Sponsored by Social Actions

Building innovative tools to help people find and share opportunities to take action on the Web

Submission Deadline: April 3, 2009 3:00pm PDT

http://www.netsquared.org/

Page 12: Video Strategies for Nonprofits

Mobile Technology Webinar

Hosted by NetSquared’s parent company TechSoup

Mobile Technology for Advocacy and Activism

Thursday, March 26, 2009

See Details here

Page 13: Video Strategies for Nonprofits

Net2 ThinkTankMonthly Brainstorming session

Netsquared posts a topic or question to the NetSquared community

Participants submit responses throughout the month

Responses are collected on NetSquared.org the last week of the month

ThinkTank Topic for March

April’s Topic announced April 2

Page 14: Video Strategies for Nonprofits

Main Discussion: Video Strategies for Nonprofits

Telling your story effectively

Tools

Distribution

Advertising and Affiliate Programs

Additional Resources

Page 15: Video Strategies for Nonprofits

Why Video?

A way to break out and be seen

Video is an expectation for most 30-and-under nonprofit audiences

A compelling way to document your work for potential donors

Page 16: Video Strategies for Nonprofits

How Nonprofits Can Use Video Effectively

Tell your story in a compelling way

Keep your Audience in mind

Humor is a huge plus

Don’t forget the Call-to-Action

Build a video library

consistency in branding and message

Page 17: Video Strategies for Nonprofits

ToolsRequired:

A digital camera and computer

Yep, that’s it

Also Helpful:

Video Editing Software

Adobe Premiere Elements

Sony Vegas Movie Studio

Basic video editing software often comes pre-installed on many newer computers

Page 18: Video Strategies for Nonprofits

Distribution

Page 19: Video Strategies for Nonprofits

Advertising and Affiliate Programs

YouTube Nonprofit Program

DoGooder TV’s Nonprofit Video Awards

Blip.TV Advertising Program

Flip’s Camera GiveAway Program