video strategies for nonprofits
TRANSCRIPT
March Net TuesdayVideo Strategies for Social Change Makers
Speaker : Erica Stanley, Organizer
With additional discussion from Ina Stanley of Virtual Sidekick
March 24, 2009
AgendaMeet and Greet/ Refreshments
About NetSquared
NetSquared Atlanta News
NetSquared.org News
Topic Discussion
Q&A Session
About NetSquared
Goal: To help hundreds of thousands of non-profit organizations successfully utilize the community empowering capabilities of the Internet to increase their impact and achieve social change.
NetSquared Atlanta News
New Organizer ( me :-D )
Venue / Time Change
Our Community Site and Other Social Media Outlets
Challenges and Workshops
Our New Community Website
http://net2atlanta.ning.com
Powered by Ning
Resource for our Meetups
Blogs, Forums, Videos, and Photos to keep the discussion going in between Meetups
Other Social Outlets
NetSquared.org
Meetup.com
Facebook Page
NetSquared.org News
Conferences
Current Challenges
Mobile Technology Webinar
Net2 ThinkTank
ConferencesN2Y4 NetSquared Conference
Tuesday, May 26 – Wednesday, May 27, 2009 (just after Memorial Day)
http://www.netsquared.org/conference/n2y4
2009 Nonprofit Technology Conference
Sunday, April 26 - TuesdayApril 28, 2009
http://www.nten.org/ntc
Current Challenges
NY24 Mobile ChallengeAn opportunity to develop and collaborate on Projects using mobile technology for social change, and compete for cash prizes.
Submission Deadline: April 3, 2009 3:00pm PDT
http://www.netsquared.org/n2y4
Change the Web Challenge
Sponsored by Social Actions
Building innovative tools to help people find and share opportunities to take action on the Web
Submission Deadline: April 3, 2009 3:00pm PDT
http://www.netsquared.org/
Mobile Technology Webinar
Hosted by NetSquared’s parent company TechSoup
Mobile Technology for Advocacy and Activism
Thursday, March 26, 2009
See Details here
Net2 ThinkTankMonthly Brainstorming session
Netsquared posts a topic or question to the NetSquared community
Participants submit responses throughout the month
Responses are collected on NetSquared.org the last week of the month
ThinkTank Topic for March
April’s Topic announced April 2
Main Discussion: Video Strategies for Nonprofits
Telling your story effectively
Tools
Distribution
Advertising and Affiliate Programs
Additional Resources
Why Video?
A way to break out and be seen
Video is an expectation for most 30-and-under nonprofit audiences
A compelling way to document your work for potential donors
How Nonprofits Can Use Video Effectively
Tell your story in a compelling way
Keep your Audience in mind
Humor is a huge plus
Don’t forget the Call-to-Action
Build a video library
consistency in branding and message
ToolsRequired:
A digital camera and computer
Yep, that’s it
Also Helpful:
Video Editing Software
Adobe Premiere Elements
Sony Vegas Movie Studio
Basic video editing software often comes pre-installed on many newer computers
Distribution
Advertising and Affiliate Programs
YouTube Nonprofit Program
DoGooder TV’s Nonprofit Video Awards
Blip.TV Advertising Program
Flip’s Camera GiveAway Program
Additional Resources
Virtual-Sidekick video marketing for nonprofits
See3 Communications Online Video Guide
See3 Blog
Nonprofit Video Production Tips