strategies for deploying accessible video captioning
DESCRIPTION
UBTech 2013: June 11, 2013 Accessibility is a growing concern: - More than 1 billion people have a disability - 56.7 million report a disability in the U.S. - 48 million (20%) in U.S. have some hearing loss - 11% of postsecondary students report having a disability - 45% of 1.6 million veterans sought disability - 177,000+ veterans claimed hearing loss Captions convey all spoken content as well as relevant sound effects and are time-synchronized with the media. They provide accessibility to video content for people with hearing loss, as well as providing a number of other benefits. Accessibility laws affecting captioning include Section 504 and Section 508 of the Rehabilitation Act, as well as the Americans with Disabilities Act and the 21st Century Communications and Video Accessibility Act. The values of captions include: - Accessibility for the deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Follow the slides above to learn how to add captions to your videos through 3Play Media. Presenters: Tole Khesin | VP Marketing, 3Play MediaTRANSCRIPT
Strategies for Deploying Accessible Video Captioning
UBTech 2013, June 11, 2013
Tole Khesin
[email protected] Tel: 415-298-1206
Agenda
Accessibility trends
Captioning basics
Process
Accessibility legislation
Value propositions
Beyond captions
Demos
Open discussion
Accessibility: a Growing Concern
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 million (20%) in U.S. have some hearing loss
• 11% of postsecondary students report having a disability
• 45% of 1.6 million veterans sought disability
• 177,000+ veterans claimed hearing loss
What Are Captions?
• Text that has been time-synchronized with the media
• Captions convey all spoken content as well as relevant sound effects
• Originated in the early 1980s from an FCC mandate for broadcast TV
What Are Captions?
Terminology
• Captioning vs. Transcription
What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time
How Are Captions Used?
Accessibility Laws
Section 504 • Part of Rehabilitation Act of 1973 • Anti-discrimination law
Section 508 • Added to Rehabilitation Act in 1986 • Applies to federal agencies and organizations
with federal subsidies
Accessibility Laws
Section 504 • Part of Rehabilitation Act of 1973 • Anti-discrimination law
Section 508 • Added to Rehabilitation Act in 1986 • Applies to federal agencies and organizations
with federal subsidies
ADA • Updated in 2008 via ADAAA • For schools, same requirements as Section 504 • Netflix lawsuit implications
Accessibility Laws
Section 504 • Part of Rehabilitation Act of 1973 • Anti-discrimination law
Section 508 • Added to Rehabilitation Act in 1986 • Applies to federal agencies and organizations
with federal subsidies
ADA • Updated in 2008 via ADAAA • For schools, same requirements as Section 504 • Netflix lawsuit implications
21st Century Communications & Video Accessibility Act (CVAA) • Applies to content that airs on TV and the
Internet.
Accessibility Laws
CVAA Phase-In Timeline Phased In: All prerecorded programming that is not edited for Internet distribution
Phased In: Live & near-live programming originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution.
Mar 30, 2014: Archival programming
Value Propositions
• Accessibility for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation
Captioning Process
1. Upload 2. Download 3. Publish
Step 1. Upload Media Files
Step 2. Download Captions File
Captions Formats
Common Caption Formats
SRT YouTube and other web players
DFXP Flash players
SCC iPods, iTunes, DVD encoding
SAMI Windows Media
QT QuickTime
STL DVD Studio Pro
CPT.XML Captionate
SBV YouTube
RT Real Media
WebVTT Emerging HTML5
Custom XML Custom formats
Custom Text Custom formats
SRT Example
Emerging standards for HTML5
Step 3. Publish Captions
Simplifying the Workflow Video Player / Platform Integrations
Captions Plugin
• Works with most video players
• Searchable • Supports multiple
languages
• SEO boost • Customizable • Free
Beyond Captions
Demos
• Implementations of captions + transcripts
• Examples of automated captioning workflows
• Searchable, interactive video libraries
Results @ MIT OpenCourseWare
97% of students said interactive transcripts enhanced their learning experience
Results @ MIT OpenCourseWare
95% of students were able to find desired content using the search features
Results @ MIT OpenCourseWare
97% of students said the interactive transcripts were easy to use
Resources
http://www.3playmedia.com/how-it-
works/overview/
Questions
Tole Khesin 3Play Media [email protected] Tel (415) 298-1206