3087 groove affiliate custom brochure v19 single (1)
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Groove MarketinG Co-op
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What is better than free marketing?
How about a marketing campaign that
pays for participation?
Welcome to the Groove Marketing
Co-op. This program is designed to
complement your current marketing
efforts through a partnership with
Groove Entertainment Technologies
as well as other businesses in the
community. Simply make available one
or more products from your business
free to the consumer and let Groove do
the rest.
This program has a three-fold purpose:
1) Create greater customer loyalty from
your existing customers; 2) Generate
new customers for your business; and
3) Allow your business to benet from a
collaborative marketing effort that pays
when your customers choose Groove
for their home or business television,
telephone, internet, or security service.
How does this work? When you become
a Groove customer with DIRECTV
television service in your business,
Groove will pay for a marketing
campaign specic to your customers
and your business. The campaign is
based on a free product or service
that can be represented as Free for
Six Months. This typically includes
one item at no cost to the consumer
each month for six months (Six items
in all.) Groove will use this message to
drive not only new customers to your
business, but loyalty from your existing
customers as they return often with
their friends.
This marketing initiative has a proven
track record of success. Over the
years, Groove has modeled and rened
these principles to help businesses
benet from the power of partnership.
With little to no risk on the part of the
business, it is a great way to explore
the possibilities. At the same time, we
have found that the more compelling the
offer, the better the results.
Not only will your business grow
through this program, but Groove will
pay you, as a business, each time one
MarketinG
CooperativeproGraM
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of your customers becomes one of our
customers. How great is that? When
one of your customers activates any
new television, telephone, internet or
security service through Groove, we pay
you. Not to mention that your customer
will benet from valuable savings from
our providers such as DIRECTV, Dish
Network, CenturyLink, AT&T, Clear,
Pinnacle, etc. Your customer saves
money and you get paid for making it
possible. That is just more dollars to
spend back in your business.
To make this possible we will display
marketing materials in your business
highlighting the details of this campaign.
This messaging is designed to
complement your marketing efforts, so
as not to distract from your business
objectives. Options include point-of-
purchase displays, TV signage and
window clings.
Each campaign is tracked using one
or more of three unique identiers
including a phone number, website and/
or qr code. These unique identiers will
be tagged to the marketing materials
in your business so that we can tie any
buying behavior back to your business.
More importantly, you will have access
to our web portal that provides reporting
on such things as phone calls, web
visits, sales, activations, coupon
redemption and more. You will know
on a real-time basis how well this
campaign is working for you right down
to the effectiveness of your offer. If your
business is able to track coupons, wewill measure how often these coupons
were redeemed, and how much the
customer spent each time.
What better way to grow your business
and benet from the buying habits of
your existing customers. Simply contact
Groove today and we will show you how
to get started with this program in your
business.
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Increase Customer Loyalty
As your customers respond to our
unique offer, that combines the free
promotional offer from you with real
savings from our providers, we will
give them reason to return more often.
Because this offer is only available
to new customers of Groove, it will
have limited availability making it more
attractive.
New Customer Growth
In addition to the marketing that will
take place within your business, Groovewill also use this campaign to market to
other consumers within the community.
At a minimum, our marketing efforts
will increase the exposure to your
business and allow you to benet from
our collaborative marketing effort. Your
customer base will expand as a result of
this campaign.
New Revenue StreamWhen customers respond to the
Groove oriented marketing within
your establishment, Groove will pay
your business each time a customer
activates with new service from one
of our providers. Because you can
receive up to $100 for each customer,
many businesses choose to use this to
enhance the promotional offer, or offset
the costs of the free item such that the
entire marketing campaign is truly free.
Others choose to treat this as a prot
center making it an additional revenue
stream for the company. Either way, we
pay you for new Groove customers that
come through your business.
purpose
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Professional Sales
As a marketing partner, you can
count on Groove to take care of the
sales effort in a professional manner.
As such, no product knowledge is
required on your part. The Groove
Sales Representative will provide all
information relating to the promotion
and offers from our service providers,
so simply refer your customers to the
number on the brochure and we will
take care of the rest.
Account Management
Groove will provide a Marketing Co-op
Account Manager to assist with the
set-up and execution of this marketing
campaign. The Marketing Manager will
be able to answer your questions and
assist in the set up and on-going needs
of your campaign.
Marketing Materials
Groove has a portfolio of marketing
materials that are customized with
your unique offer and business need.
Groove will cover the cost of design
and production for all businesses that
sign up with DIRECTV services through
Groove A detailed explanation of each
marketing piece is found on page 10.
Web Portal
There are two key areas of the web
portalone for you as the business to
track all activity related to the campaign,
and one for your customers to access
the promotional offer. An outline of the
web portal and its features is found on
page 12.
Advertising
As a Groove partner, your business
name and logo will be seen on our
corporate website as well as used in
other Groove promotional programs.
Just as you will advertise and promote
Groove, we will advertise and promote
your business.
Compensation
Groove will provide an Afliate
Commission Agreement outlining the
details of the commissions including
amounts, payroll dates, etc.
what to expeCt
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What are top reasons peoplefolloW brands?
Source: Econsultancys State of Social Report 2011, produced in partnership with LBi and Bigmouthmedia.
Source: National Cooperative Business Association, November 2011 study.
Source: Opinion data based on an AYTM survey of 2000 internet users from a built-in consumer panel. AYTM is an independant online market research platform.
other
Turns out coupons and discountsare the most appreciated type ofinformation from brands.
Cooperatives Create over 1.7 millionjobs in the United states andContribUte $25 billion to U.s. Wages.CHOOSING A CO-OP MEANS PUTTING YOUR LOCAL COMMUNITY FIRST.
Cooperatives drive 2X MORE LOCAL $ than Big Corporations
What types of
Content do
ConsUmers
prefer to get
from their
favorite brands?
friends and fansof the brand
interestinG orentertaininGContent
serviCe, supportor produCt news
0.7%
36.9%
8% 5% 5% 2%
6.2%
18.2%
5%
speCial offers/deals
brandnews
answerstoqs
how-t
os
interviews
CoUpons/promotions/disCoUnts
CUrrent CUstomer
32.9%
80%
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About GrooveYou can be condent that you made
the right choice to partner with Groove
Entertainment Technologies. As an
industry leader, Groove continues to
develop innovative sales and marketing
programs while maintaining a customer
centric culture.
Sales Reps
Groove is committed to the highest
standards when representing our service
providers and you. Therefore, you do
not need to worry about any product
knowledge or special promotions from
our providers. You simply generate
the lead and we take care of the sales
process.
Account ManagerGroove has provided a dedicated
account manager who is committed
to the success of our collaborative
marketing campaign. Your marketing
manager will not only ensure that the
campaign is set up to succeed from the
beginning, but will assist in providing
ongoing marketing materials and
recommendations as needed.
CompanyEach year Groove receives multiple
dealer awards and recognition. Most
recently Groove was recognized as
DIRECTVs top residential service
provider and Elite dealer for lodging &
institution customers.
2011 Largest Volume Residential Dealer
2011 Best in Class Lodging & Institution Dealer
the Groove teaM
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Groove continueto maintain an
A rating with
the Better
Business Burea
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Point of Purchase Display
This display will provide take-away
marketing collateral to your customers.
Website
Groove will provide a customized
micro site designed to promoteGroove services using your unique
offer. Customers will ll out a lead
generation form, use the chat feature
to communicate with our sales team,
or simply access additional information
regarding the offer before contacting
one of our sales agents.
Phone Number
A unique phone number will be used for
all marketing materials in your business.
Any customer that contacts Grooveusing this phone number will be tracked
to your business for the purpose of
receiving the promotional offer and
making sure that you receive accurate
commissions for that customer.
Quick Response (QR) Code
This matrix barcode is designed to bescanned with most any smart phone and
will be provided as part of the marketing
package from Groove.
This barcode will be set
to link directly to your
customized Groove
provided micro site.
MarketinG Materials
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TV Signage
A Sign will be provided for the TV in your
business with a simple message about
how your customers can get TV Servicefrom Groove.
Window SignageA 12x18 poster will be made available
to promote this campaign. Custom
marketing materials available upon
request.
Sign UP with groove and Save!
TWOFREE
Sign UP for Satelitte tv with groove & get
801-508-6121aCt now for thiS SPeCial offer
Grooveis yoursourceforthebestin entertainmenttechnologies forhomeor business.
tv ServiCe
internet
telePhone
alarm
TICKETS
BROUGHT TO YOU BY
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Web Portal
See real-time data pertaining to
the performance of your campaign.
Call volume, website conversions,
qualied leads and sales totals
are accessible any time. For your
convenience, you can expect a
performance summary report to be
sent via email each week.
traCkinG & reportinG
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Promotional Offer Access
In addition to the partner web portal, a
customer facing portal is available for all
customers to access your promotional offer.
At the time of installation, each customer
will receive a coupon code that they can use
to print the offer. The coupon code can be
used only one time and will generate unique
coupons that cannot be duplicated.
Promotional Offer Redemption
and Management
Grooves portal is designed to track each
time a customer redeems the promotional
offer. Not only do we track the use of the
coupons, but where possible, we track theamount spent each time a coupon
is redeemed.
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Authorized Retailer For
DIRECTV is one of the worlds leading providers
of digital television entertainment services
delivering a premium video experience through
state-of-the-art technology, unmatched
programming and industry leading customer
service to more than 30.8 million customers in
the U.S. and Latin America. In the U.S., DIRECTV
offers its more than 19.7 million customers access
to more than 170 HD channels and Dolby-Digital
5.1 theater-quality sound, access to exclusive
sports programming such as NFL SUNDAY
TICKET, Emmy-award winning technology and
higher customer satisfaction than the leading
cable companies for ten years running. For the
most up-to-date information on DIRECTV, pleasevisit www.directv.com.
DISH Network provides more than 14 million
satellite TV customers with the highest quality
programming and technology with the most
choices at the best value, including HD Free
for Life. Subscribers enjoy the largest high
denition line-up with more than 200 national HD
channels, the most international channels, and
award-winning HD and DVR technology. DISH
Network delivers family entertainment to millions
of customers around the world. DISH Network
Corporation is a Fortune 200 company.
partners
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Other Providers
Comcast Cable is oneof the nations largestvideo, high-speed Internetand phone providers toresidential and businesscustomers.
Hughes Network Systems is the worlds leading providerof satellite broadband for home and ofce, delivering
innovative network technologies, managed services, andsolutions for enterprises globally.
Pinnacle Security is an industry leader in providing qualityresidential and commercial security solutions that helpindividuals realize the peace-of-mind that comes fromprotecting the things that matter most.
CenturyLink is the third largest telecommunications
company in the United States. The company providesbroadband, voice, wireless and managed services toconsumers across the country.
As the nations thirdlargest cable TV andbroadband company,Cox has about 6 milliontotal customers.
Clearwire Corporation is a leading provider of mobilebroadband services. Clearwires 4G network currentlyprovides coverage in areas of the U.S. where more than130 million people live.
Verizon is a globalleader in deliveringbroadband and otherwireless and wirelinecommunicationsservices.
AT&T is a leadingprovider of wireless,Wi-Fi, high speed
Internet, voice andcloud-based servicesand has the nationsfastest mobile broadbandnetwork.
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Getting PaidCommissions are paid weekly on Tuesday
for the week ending ten days earlier.
Marketing partners will have the option of
receiving a mailed check, direct deposit or
ACH transfer. A commission statement will
be e-mailed and/or mailed with the check.
Residential
tv serviCe $50
internet $10
telephone $10
alarM $30
Business
tv serviCe $80audio $20
Commissions
CoMpensation
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Call801-839-3473
CliCkGo to www.partnerwithgroove.com/signup
-or-
-or-
GettinG started
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Groove believes in the power of forming
positive partnerships. This marketing
co-operative is a collaboration of
experience and principles that have proven
to accomplish our three-fold objective of
creating greater customer loyalty, driving
new customers, and adding protability.
We look forward to your participation in
this marketing program and you have
our commitment to the success of this
campaign for you and your business.
Additional Questions?Visit Grooves afliate web page:
www.partnerwithgroove.com for
more details.
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Contact your businessdevelopment representative
CONTACT YOUR BUSINESSDEVELOPMENT REPRESENTATIVE
801-839-3473mg@gg cm