30535a - progress challenge 01 - presentation
TRANSCRIPT
Michelle’s & Matthew’s Makeup & Beauty
By Colleen Sedgwick (Sedgie Art)For Michelle GambinoAnd Matthew Hadley
The Requirements
Email communications – Part 1From: Colleen Sedgwick <[email protected]: Michelle Gambino <[email protected]>CC: Matthew Hadley [email protected]: Sunday, 2 October 2016, 10:00:03 AMSubject: Request for Design ServicesDear Michelle and Matthew,Thank you for your enquiry about my graphic design services c/o Sedgie
Art. I have attached a Creative Brief form and a questionnaire for your perusal.
Please attach them to your reply after answering.Sincerely,Colleen Sedgwickhttps://csedgwick67.myportfolio.com/projectsPO Box 664LANE COVE NSW 2066Ph: 02 9418 9441Email: [email protected]
In reply to:From: Michelle Gambino TO: Colleen Sedgwick <[email protected]>CC: Matthew Hadley <[email protected]>Date: Sunday, 2 October 2016, 9:32:15 AMSubject: Request for Design ServicesGood morning Colleen,I have seen your work on your Behance/My Portfolio site and I must say I
am very impressed.My business partner, Matthew Hadley, and I are ex-employees from
Channel 9 who are hoping to start our own make-up and beauty business.
We are hoping to find someone to design a logo for us, and help us start a website/blog offering make-up, beauty and fashion tips. Think of it as a new branding exercise.
We are seeking advice on new colour schemes, fonts, layouts that will make our brand look good; our target audience includes those with an interest in fashion, beauty and makeup, with a particular focus on career women aged in their 30’s and 40’s. While I like my colour scheme to include shades of pink and orange, Matthew has stated he prefers something more slick and masculine, and appealing to menof a similar age bracket.
I am looking at Word Press as my preferred blog platform, and Vogue, Glam Me Up and Gritty Pretty inspire me. In contrast, Matthew gains his inspiration from Calvin Klein and Vivien’s Models.
Anyway, I look forward to your thoughts on this matter and I hope to hear from you soon.
Sincerely,Michelle GambinoMichelle’s and Matthew’s Make-up and Beauty
Email Communications – Part 2From: Colleen Sedgwick <[email protected]: Michelle Gambino <[email protected]>CC: Matthew Hadley [email protected]: Sunday, 2 October 2016, 10:00:03 AMSubject: Request for Design ServicesDear Michelle and Matthew,Thank you for filling out the questionnaire and form. I understand the requirements for the website and the
logo, however, I am a little unsure as to what you wish for as I am getting two different requirements for your colour schemes, layout and type (e.g. pink and feminine vs. slick and masculine).
I personally think that something that is a cross between the blog styles of Glam Me Up, and Vogue would be suitable and feel that Gritty Pretty sits somewhere between those two styles. I would therefore recommend this style for your blog.
Please let me know your thoughts on the matter.Sincerely,Colleen Sedgwickhttps://csedgwick67.myportfolio.com/projectsPO Box 664LANE COVE NSW 2066Ph: 02 9418 9441Email: [email protected]
In reply to:From: Michelle Gambino
<[email protected]>TO: Colleen Sedgwick [email protected]: Matthew Hadley [email protected]: Monday, 3 October 2016, 7:54:07 PMSubject: Request for Design ServicesHi Colleen,I have enclosed the answers to your questionnaire.
Please let me know if you have any queries.Sincerely,Michelle GambinoMichelle and Matthew’s Makeup and Beauty
Questionnaire – Design Requirements
Email Communications – Part 3From: Colleen Sedgwick <[email protected]: Michelle Gambino <[email protected]>CC: Matthew Hadley [email protected]: Sunday, 2 October 2016, 10:00:03 AMSubject: Request for Design Services
Dear Michelle and Matthew,Thank you for your thought on my recommendations and I am glad there is
some agreement on the formatting and style of the logo and the blog.I have attached a short presentation of your requirements for your perusal.
Let me know if you are happy with the outcome and I will give mydesign staff the go-ahead.
Sincerely,Colleen Sedgwickhttps://csedgwick67.myportfolio.com/projects
PS: I have two extra styles in mind I think you will like (in addition to Gritty Pretty): one is Vogue India, another is through Creative Bloq. Let me know if you like these also.
PO Box 664LANE COVE NSW 2066Ph: 02 9418 9441Email: [email protected]
In reply to:From: Michelle Gambino
<[email protected]>TO: Colleen Sedgwick
[email protected]: Matthew Hadley [email protected]: Monday, 3 October 2016, 7:54:07 PMSubject: Request for Design Services
Hi Colleen,
I am sorry about the confusion – I am happy for a compromise between Matthew’s and my own ideas.
Sincerely,Michelle Gambino,Michelle’s and Matthew’s Makeup and Beauty
Ideas – Part 1
Images c/o Glam Me Up http://glammeup.com.au/[4/08/2016 7:57:46 AM]
Ideas – Part 2
Images c/o Vogue http://www.vogue.com.au/[4/08/2016 8:06:25 AM]
Ideas – Part 3
Images c/o Gritty Pretty http://grittypretty.com/[4/08/2016 8:10:34 AM]
Ideas – Part 4
Images c/o Vivien’s Models http://www.viviensmodels.com.au/sydney/[4/08/2016 7:59:32 AM]
Ideas – Part 5
Images c/o Calvin Klein http://explore.calvinklein.com/en_US/explore[4/08/2016 8:03:52 AM]
Ideas – Part 6
Images c/o: Creative Bloq - http://www.creativebloq.com/wordpress/wordpress-portfolio-themes-11121205[1/10/2016 9:43:12 AM] In Corn - http://demo.color-theme.com/?theme=Incorn[1/10/2016 10:38:41 AM]
Ideas – Part 7
Images c/o Vogue India http://www.vogue.in/[5/10/2016 8:39:14 PM]
References
Vogue India: http://www.vogue.in/[5/10/2016 8:39:14 PM] Creative Bloq - http://www.creativebloq.com/wordpress/wordpress-portfolio-
themes-11121205[1/10/2016 9:43:12 AM] In Corn - http://demo.color-theme.com/?theme=Incorn[1/10/2016 10:38:41
AM] Calvin Klein: http://explore.calvinklein.com/en_US/explore[4/08/2016
8:03:52 AM] Vivien’s Models: http://www.viviensmodels.com.au/sydney/[4/08/2016
7:59:32 AM] Gritty Pretty: http://grittypretty.com/[4/08/2016 8:10:34 AM] Vogue: http://www.vogue.com.au/[4/08/2016 8:06:25 AM] Glam Me Up: http://glammeup.com.au/[4/08/2016 7:57:46 AM]