TOP 3 SOCIAL MEDIA STRATEGIES YOUR BRAND IS MISSING Christine RochelleIntegrated Marketing Manager

@CLRochelle#GetIntegrated

So Many Networks, So Little Time

Goal: Identify Top 3 Strategies

To Implement Now

• Power of Influencers• Reputation Management• Videos

POWER OF INFLUENCERS

INTEGRATE YOUR PR RELATIONSHIPS WITH SOCIAL MEDIA

UTILIZING SOCIAL MEDIA CURRENCY AND ENGAGEMENT EFFORTS

Influencers: FacebookSHARES, TAGS,

AND INFLUENCER ADVERTISING

Influencers: Facebook

ENGAGE UNDER YOUR BRAND

NAME ON OTHER PAGES

TIP: SETTINGS GEAR> USE FACEBOOK AS

BRAND PAGE

LIST DEVELOPMENT, UTILIZE TWITTER SEARCH FOR

ENGAGEMENT

JOIN OR HOST A TWITTER CHAT

Influencers: Twitter

LinkedIn• Group Engagement Through

Customer-facing Management

Influencers: LinkedIn & Google+Google+• Develop Circles to Target Content• Social Currency on a Missed

Platform

Reputation Management

Reputation ManagementLISTEN.

Always Reply. Encourage Feedback.

Monitor With Tools.

Reputation Management

• Take the conversation offline

• Do not discuss customer details on public forums through lengthy responses

• SM Manager should have access to CRM

Video

Video consumers to double to 1.5 billion by 2015

Stay Consistent. Stick to Platforms

With Large Audiences, Not Linking Value.Get Creative.

Humanize Your Brand.

Video

Video

New Players: Vine,

Instagram Video,

Google+ Hangouts

Tell a Story.Bring Your Customers “Behind the Scenes.”Display Your Product.Educate.Promote a Contest.

Top 3 Strategies To Do Now

• Power of Influencers• Reputation Management• Videos

Questions?

Christine Rochelle

ChristineR@lotus823.com

@CLRochelle