top 3 social media strategies your brand is missing
DESCRIPTION
With so many social media networks and so little time it is necessary to identify your objective, strategy and goal. These three social media strategies will give your brand the boost to social media success.TRANSCRIPT
TOP 3 SOCIAL MEDIA STRATEGIES YOUR BRAND IS MISSING Christine RochelleIntegrated Marketing Manager
@CLRochelle#GetIntegrated
So Many Networks, So Little Time
Goal: Identify Top 3 Strategies
To Implement Now
• Power of Influencers• Reputation Management• Videos
POWER OF INFLUENCERS
INTEGRATE YOUR PR RELATIONSHIPS WITH SOCIAL MEDIA
UTILIZING SOCIAL MEDIA CURRENCY AND ENGAGEMENT EFFORTS
Influencers: FacebookSHARES, TAGS,
AND INFLUENCER ADVERTISING
Influencers: Facebook
ENGAGE UNDER YOUR BRAND
NAME ON OTHER PAGES
TIP: SETTINGS GEAR> USE FACEBOOK AS
BRAND PAGE
LIST DEVELOPMENT, UTILIZE TWITTER SEARCH FOR
ENGAGEMENT
JOIN OR HOST A TWITTER CHAT
Influencers: Twitter
LinkedIn• Group Engagement Through
Customer-facing Management
Influencers: LinkedIn & Google+Google+• Develop Circles to Target Content• Social Currency on a Missed
Platform
Reputation Management
Reputation ManagementLISTEN.
Always Reply. Encourage Feedback.
Monitor With Tools.
Reputation Management
• Take the conversation offline
• Do not discuss customer details on public forums through lengthy responses
• SM Manager should have access to CRM
Video
Video consumers to double to 1.5 billion by 2015
Stay Consistent. Stick to Platforms
With Large Audiences, Not Linking Value.Get Creative.
Humanize Your Brand.
Video
Video
New Players: Vine,
Instagram Video,
Google+ Hangouts
Tell a Story.Bring Your Customers “Behind the Scenes.”Display Your Product.Educate.Promote a Contest.
Top 3 Strategies To Do Now
• Power of Influencers• Reputation Management• Videos
