• Brands are afraid of Reddit• Feel Reddit hates marketers, but they really

don’t • Brands want Engagement, but on their

terms

• Brands don’t understand Reddit• Not willing to learn or market specifically to

the Reddit audience

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Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities

for your company.. And here is why!

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• Raised $50 Million ($500 Mil)• Upvoted.com Launched• Growth Team created• New AMA Video Channel Launched• New Podcast• Projects with Google + Wired• Promotional Rules Set to be

Reviewed

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We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward.

- Director Social Media & Audience Engagement

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The response we received was everything we could have asked for and more.

- Sr. Director of MarketingiCrossing

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Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/

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Stayed involved the entire time Light hearted / humor

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Delivered (personally)

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And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win,

because financial literacy is so low across the board.

We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know

about financial terms and how can we help.

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• Brand Awareness• Content Ideas (beyond

reddit)• Direct customer

engagement• Focus Group Feedback• Articles / Links

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Designed for Reddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing

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317 Comments Stayed fully engaged Light hearted Friendly

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317 Comments Stayed fully engaged Light hearted Friendly

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• Brand Awareness• Direct customer engagement• Articles / Links• Awards

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1. Reddit is Valuable2. Cater to Reddit3. Stay Engaged

Identify the right people to run your campaign

Review similar campaigns to see what worked and failed

Be genuine, transparent, and engaged (through entire campaign)

Embrace tough questions

Identify the right Subreddit and Target Audience

Create your campaign for Redditors Know the right format for your audience

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Resources http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/ https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/ https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/ https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/ https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out http://www.searchenginejournal.com/

@brentcsutoras/in/brentcsutoras+brentcsutoras