3 hiring hacks to up your 2016 hiring game

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3 Hiring Hacks to Up Your 2016 Recruiting Game


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Featured Speaker

Mallory BrownAssociate Marketing Manager

GlassdoorTwitter: @MalloryPorterB


Agenda

• Analyze data and establish benchmarks

• Adopt a marketer first-mentality

• Optimize candidate experience


1. Analyze Data and Establish Benchmarks


1. Analyze: Compare Your Plan Vs. Actual

• Did you hit major hiring goals? Quarterly and annually?

• What story does the data tell?

• What proof points will show whether changes are working as we move into 2016?


• Tap into trends in traffic and ratings

• What devices are your candidates using?

• How long do they stay?

• Where are they dropping off?

• What is your competition doing?

1. Analyze: Leverage Data


1. Establish 2016 Benchmarks“Measure what matters based on your company culture and processes.”- Jennifer Jones Newbill, Dell

• Career site traffic and engagement

• Brand awareness• Time to hire• Quality of candidates

(app to hire ratio can be useful here)

• Source of hire• Cost per hire • # of interview touches• candidate experience

feedback• Referrals


2. Adopt a Marketer-First Mentality


2. Adopt a Marketer-First Mentality: SEO

• Use words people search for

• Be specific about skills

• Use and carefully title images


2. Adopt a Marketer-First Mentality: Define Your Audience

• Define your diversity efforts

• Target candidate demographics

• Tap into the mindset of current employees

• Tailor to your

audience


• Encourage employees to wear company gear and interact on social

• Involve employees in thehiring process

2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors


Referral candidates are

5X more likely to get hired than other candidates

Employee referralsare the #1 SOURCEfor quality new hires

Source: Staffing.org

Source: ERE

2. Adopt a Marketer-First Mentality

http://www.staffing.org/library_ViewArticle.asp?ArticleID=449

http://www.ere.net/2012/05/07/10-compelling-numbers-that-reveal-the-power-of-employee-referrals/


Encourage

Communicate the Importance

Incentive

Train

Make It Easy

1

2

3

4

5



• Encourage viral photos and videos in all departments

• Show the real “you” on a career blog or through social posts

• Let employees be who they are



3. Optimize Candidate Experience


3. Optimize Candidate Experience

• Career page

• Application process

• Interview process

• Follow up process

• Social presence


3. Optimize Candidate Experience: Treat Candidates Like Customers

• Get the inside scoop from new hires

• Learn from and respond to feedback

• Provide a human touch


3. Optimize Candidate ExperienceTransparency

96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)


Questions?

3 hiring hacks to up your 2016 hiring game

Recruiting & HR