hiring hacks: how to improve your candidate experience in 2017
TRANSCRIPT
Greenhouse + Talent Board
How to Improve your Candidate Experience in
2017
What’s Greenhouse? Greenhouse is an end-to-end solution that optimizes your entire recruiting process1. Talent is critical for building
outstanding companies
2. World-class recruiting requires focused effort across your entire organization
Webinar TipsYou can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar All lines will be muted to avoid background noise You can ask questions at any time by typing them into the Questions Panel
Today’s Moderator
Casey Marshall Greenhouse
linkedin.com/in/caseymarshall
Speaker Highlights
Kevin GrossmanVice President @ Talent Board
linkedin.com/in/kevinwgrossman
Katie DiCioccio Associate Recruiter @
Greenhouselinkedin.com/in/kdicioccio
Understanding Candidate Experience
• Customer-Focused Culture • Candidate Respect• Communication and Feedback• Tailored Communication• Candidate Empowerment• Hiring Managers and Recruiters• Interview Training• Onboarding and Beyond
Definition
Definition and Delivery of a Premier and Benchmarked Candidate Experience
Make Data Your Friend
• Continuously ask candidates for feedback
• Measure candidate response to recruitment marketing
• Include open-ended survey questions • Have recruiters rate hiring managers • Survey candidates at every point
(whether hired or not) • Have candidates rate recruiters • Conduct an anecdotal business impact
analysis • Invite candidates to go on Glassdoor • Regularly review Glassdoor and similar
ratings
Data, Data, DataThe Measurements that Quantify the Delivery of a Positive Candidate Experience
The Business Impact of Candidate Experience
Business ImpactSix years of CandE Awards research conclusively demonstrates the potential impact
How to Make the Business Case
• The Business Value• The Cost of Not Taking Action• The Alignment of Strategic
Goals• The Consumer Candidate
Viewpoint
Business Case
The Business Case for Delivering a Positive Candidate Experience
Greenhouse’s Approach to Candidate Experience
1. Run candidate survey2. Track your progress3. Take comments, not just data into
account4. Always be willing to iterate and
improve• Authentic• Timely• Transparent• Setting up for Success
Areas of Focus
Key initiatives to provide top notch Candidate Experiences
• Nine question survey• Automatically sent after a candidate exits our process• Five Point scale from Strongly Disagree- Strongly Agree• Candidates can add comments• Results can be pulled in a Greenhouse report that compares to customer averages
Greenhouse Software Candidate Survey
Greenhouse Recruiting KPI’sDo we have a positive candidate experience?
With 95% “Strongly Agree” or “Agree” we were pleased to have surpassed our customer benchmark of 73% and our team goal of 90%.
Common Pain-Points We Heard
Pain-Point #1
“I still don’t know what Greenhouse looks like.”
Solution #1
“I still don’t know what Greenhouse looks like.”
We now start each interview with an office tour and product demo.
Setting up for Success
Pain-Point #2
“If an interview ran over... it made the subsequent
interviews start later than scheduled.”
Solution #2
“If an interview ran over... it made the subsequent interviews start later than scheduled.”
Automatically send a 10-minute warning to interviewers using Slack reminders.
Timely
Pain-Point #3
“I was starving by the end of the day!”
Solution #3
“I was starving by the end of the day!”
Our interview rooms are set up with water and snacks!
Setting up for Success
Pain-Point #4
“I felt very cut off once I was rejected.”
Solution #4
“I felt very cut off once I was rejected.”
We offer candidates that were rejected after their onsite to connect with us on a call to share feedback.Transparent and
Authentic
Drilling Down on Candidate Experience
1. Run candidate surveys2. Track your progress3. Take comments, not just data into
account4. Always be willing to iterate and
improve• Authentic• Timely• Transparent• Setting up for Success
Areas of Focus
Key initiatives to provide top notch Candidate Experiences
Questions