An eCampaign in a DayTeaching & Learning Conference

24 June 2016

Theory into Practice?

“Student-led experiential exercise using agile learning techniques”

….or…

Just Engage: eCampaign in a day

• Working with new people, new ideas• Putting theory into practice • Boosting employability, and

….A lot of fun

• Students get stuck in a rut• Group work is regimented• Assessment focus = limited appetite for risk• Experimentation is not encouraged• No opportunity to work with new people,

across different disciplines

The Challenge

Agile Learning

• ‘Agile Teaching/Learning Methodology (ATLM) encourages communication, knowledge-sharing and the learning process to nurture self-learning individuals.’

• (W.Liu, et al, 2004)

Agile Learning

Align Goals Get Set Imple-

ment Learn Evaluate

What’s an eCampaign?

• A multimedia campaign drawing together the disciplines of advertising, public relations, marketing, media production, event management and content journalism

• To meet a live client brief• And demonstrate that you can engage the

target audience All in the space of a single day.

Meet The Client

Magdelina Kitanova

Video Messagehttps://www.youtube.com/watch?v=O0kfMFBYxlU&feature=youtu.be

EU Referendum

The biggest exercise in “public engagement” in the UK in 2016

Engagement Ladder

Awareness

Knowledge

Interest

Action

Agile ProcessAlign Get Set Implement Learning Evaluate

Client Brief

Research Pilot Edit User content

SMART

Teams form

Planning On-going Adjustment

Amplify Research

Roles Taken

Client Pitch

Content capture

Influencers Client reaction

The results

@___csz has just pledged to vote.

Will you? #JustEngageEvent#EveryVoteCounts

https://vimeo.com/159805568

The agile process is not linear or sequentialIt is “iterative”

What did we learn?

Will we do it again?

• YES!• On 2 November 2016• School of Business, Law & Communications

“Enrichment Week” will offer an eCampaign in a day to students on Advertising, PR, Marketing, Media Production, Event Management

• And demonstrate that you can engage your students, too.

All in the space of a single day.