a game to promote energy efficiency...

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A GAME TO PROMOTE ENERGY EFFICIENCY ACTIONS The GreenPlay Project Oriane Marchal Innovation consultant at Euroquality

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Page 1: A GAME TO PROMOTE ENERGY EFFICIENCY ACTIONSneed4b.eu/wp-content/uploads/2018/02/Session-2.4-GREENPLAY_Euroquality.pdf · A GAME TO PROMOTE ENERGY ... 3 main bricks: Understand Engage

A GAME TO PROMOTE ENERGY

EFFICIENCY ACTIONSThe GreenPlay Project

Oriane Marchal – Innovation consultant at Euroquality

Page 2: A GAME TO PROMOTE ENERGY EFFICIENCY ACTIONSneed4b.eu/wp-content/uploads/2018/02/Session-2.4-GREENPLAY_Euroquality.pdf · A GAME TO PROMOTE ENERGY ... 3 main bricks: Understand Engage

Smart city and smart meters

High potential for

• saving energy (~3% energy

savings per consumer)

• changing behaviour

Only 20% of people are interested by their

energy use

EU target:80% European consumers equipped by

smart meters by 2020

€45 billion of investment by EU Member States

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Examples:

Mini games and social networks

Facebook :

2.07 billion monthly active users in Q3 2017

Clash of clans: 80 millions monthly

unique users in 2017

Candy Crush Saga :

10 millions of daily active

players in 2017

Mini-games

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How to engage customer and help

them to save energy through a

game and social networks?

Description of the Apolis Planeta game

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GreenPlay Consortium

6 parters from 3 EU countries

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eGreen solution

Consumption monitoring

4 type of sensors

WATER

Awarness on energy consumption improved

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• Social interactions

• Energy challenges

• Advice and eco-behavior

• Savings

• Goal reduction

• Monitoring

(smart meters)

eGreen Platform

3 main bricks:

Understand

LearnEngage

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Synopsis of the Apolis Planeta Game

2050

The Earth is completely polluted and life expectancy is declining

dramatically.

Scientists have discovered a new bacteria that capturing most

chemical and air pollutants. But these bacteria needs huge

amount of energy to grow up and live.

Massive energy savings are then required to decontaminate the

Earth, this is where your help is needed.

Join the community, take up the challenge, and save the word:

become a citizen of Apolis Planeta

Page 9: A GAME TO PROMOTE ENERGY EFFICIENCY ACTIONSneed4b.eu/wp-content/uploads/2018/02/Session-2.4-GREENPLAY_Euroquality.pdf · A GAME TO PROMOTE ENERGY ... 3 main bricks: Understand Engage

Framework of the Game

Engagement

and motivation

Page 10: A GAME TO PROMOTE ENERGY EFFICIENCY ACTIONSneed4b.eu/wp-content/uploads/2018/02/Session-2.4-GREENPLAY_Euroquality.pdf · A GAME TO PROMOTE ENERGY ... 3 main bricks: Understand Engage

Apolis Planeta Game

Clean-up the Earth in 2020 by saving energy today !

The social network and game to promote positive and sustainable actions

Depolluted hexagonPolluted hexagon

User’s profil

Drawings

Greenies

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Apolis Planeta Game - Features

Clean-up the Earth in 2020 by saving energy today !

Answer questionsBasic questions on the user’s habits

Learn about the user consumption habits to provide tailored advices

How to get Greenies?

DryerDo you have a dryer at home?

Yes

No

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Apolis Planeta Game - Features

Clean-up the Earth in 2020 by saving energy today !

Complete challengese.g. “Decrease your consumption compare to yesterday”

How to get Greenies?

Motivate users to change their habits and behavior to decrease energy

consumption

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Apolis Planeta Game - Features

Clean-up the Earth in 2020 by saving energy today !

Pixel Art and social networkLeave your message on earth!

Motivate users and create emulation between players

What to do with Greenies?

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Demonstration phase

200 households equipped in

Spain and France

4 sensors :

General consumption

Heating

Water heater

Temperature

Demonstration on-going (since April 2016)

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The universal

game doesn’t

exist

API

Apolis Planeta universal?

Creation of an API with the platform for

reaching more persons

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Exemples of mini-games connected

Tetris

• Advice and question to earn

greenies and play

• Social interaction with best score

• Energy challenge

Island N’co

• Clean-up the Island and reseed life

• Earn Greenies by saving energy

• Recreate an eco-system by buying

plants and animals

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Next challenges

Better address the users:

How to ensure a long term interest and change in users’ behaviour?

How can we guarantee the willingness to share private data when it is not within the context of a H2020 project?

Include the household dynamics:

Which people from the households are expected to integrate the solution in their daily life?

How to reach all household members?

What could be the application in different contexts (e.g. with different building profiles; less electrical heating)?

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GreenPlay project – Game to promote energy efficencyactions

Gaming with Energy Data and Energy Savings