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Regional Smartphone Market Share

LATAM

Huawei*

18%16% 15%

13% 12%

Vivo OppoXiaomi Samsung Apple

41%

31%

13%6% 6%

Samsung LG MotorolaAlcatel

Samsung

37%

18% 17%12%

3%

Apple Huawei*Xiaomi Oppo

Samsung

23%

12%9% 8% 6%

Huawei* Tecno Xiaomi Oppo

Samsung

45%

20%

8%6% 4%

Motorola Huawei* Xiaomi LG

Asia

MEA

Europe

North America

* Huawei includes HONOR

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Huawei*Samsung AppleXiaomi Oppo

22%

14%13%

11%

8%

Vivo

8%

• Global smartphone market shipments declined 4% YoY but grew 32% QoQ to reach 366 million units in Q3 2020.

• India smartphone market surpassed the pre-Covid levels growing at 9% YoY and 188% QoQ to reach 53 million units, followed by MEA (2% YoY).

• Samsung regained the top spot, shipping 80.4 million units with 48% QoQ and 3% YoY growth with highest-ever shipments in the last three years.

• Realme shipments grew 132% QoQ, becoming the world’s fastest brand to hit 50 million shipments since inception.

• Xiaomi grew 75% QoQ, contributing 13% in the total smartphone shipments. Notably, this was the �rst time when Xiaomi surpassed Apple to capture the third spot in the global smartphone market.

• Apple iPhone shipments declined 7% YoY during Q3 2020 as the company delayed its annual iPhone launch from Q3 to Q4 in 2020.

Smartphone Market Summary

* Huawei includes HONOR

2020 Q3

Global Smartphone Shipments Market Share