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Regional Smartphone Market Share

LATAM

Vivo

15% 15% 14% 13% 12%

Xiaomi OppoApple Huawei* Apple

65%

16%9%

3% 3%

Samsung LG MotorolaAlcatel

Apple

31%28%

14%

5%3%

Samsung Huawei*Xiaomi Oppo

Samsung

16%

10%9% 6% 6%

Tecno iTel Apple Infinix

Samsung

37%

18%

7%6% 5%

Motorola Xiaomi Apple LG

Asia

MEA

Europe

North America

* Huawei includes HONOR

This report should be read in conjunction with Market Monitor reportsavailable on our Research portal (requires subscription)

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SamsungApple OppoXiaomi Huawei*

21%

16%

11%9%

8%

Vivo

8%

•Global smartphone market shipments declined 1.6% YoY but grew 8% QoQ to reach 394.6 million units in Q4 2020.

•India smartphone market, having met much of the pent-up and holiday season demand, declined 11% QoQ but grew 17% YoY.

•Apple displaced Samsung as the world's top smartphone brand with a 21% share of the market, thanks to the exceptional performance of its 5G-enabled iPhone 12 series.

•Apple retained its top spot in North America and captured it in Europe with 65% and 31% shares respectively in these markets.

•However, Samsung retained its top spot in 2020, with a 19% share of the global smartphone market.

Smartphone Market Summary

* Huawei includes HONOR

2020 Q4

Global Smartphone Shipments Market Share