®

2017 MEDIA KIT

Since 2002, InTheBite, LLC

“In The Bite” is a term used by professional boat captains to describe fishing results by how many “bites” are produced on any given day.

The InTheBite brand is committed to providing timely news and useful content to professional captains, boat owners, crew and anglers. Our direct, no frills approach is full of substance and straight from the horse’s mouth.

“As a company building boats for over 50 years, we value the owners who purchase our products and the captains who operate them. We know our investment in InTheBite complements our mission by branding our company as part of this highly targeted demographic.”— Pat Healey, President of Viking Yachts and InTheBite Advertiser since 2003

Why Advertise with InTheBite?r A professional captain is to a $2 million fishing investment

what a Charles Schwab advisor is to an investment portfolio.r InTheBite is a niche magazine targeting the professional

bluewater sportfishing community.r Those who hire professional captains and crews

are greatly influenced by their expertise.r A captain’s budget is the boat’s budget.r Print magazines are read on boats.r Print magazines experience long shelf lives

aboard boats.r InTheBite’s magazine content doesn’t expire.r A copy of InTheBite magazine is found on

most bluewater boatsr InTheBite is distributed to more tournaments

than any other magazine.

Print & DigitalSolutions®

For more info contact info@inthebite.com

Profile and MarketEstimated Sportfish Boat Market 40 Feet and Above: 10,000

Total Convertible Vessel Production to Date As of 2016:Viking Yachts: 4700 Hatteras Yachts: 3940 Bertram Yachts: 7300

Readership: 25,000Frequency: 6 Weeks/8x’s a yearPaid Circulation: 4,000InTheBite Circulation: 8,000

®®

Print & DigitalDemographics®

“I rely heavily on my captainto make informed buying decisions

for my boat, such as keeping up with the latest electronics to selecting boat yards and recommending

fishing equipment. That’s why I hire and pay a premium for a captain

with the expertise to keep my asset up to the highest standards.”

– Darryl Schroeder, owner ofthe 80-foot Bayliss, Dream Time

Key Demographics forBoat Owners and Captainss Average New Boat Cost: $1 Million Pluss Male Age 40-70s Average Investment in Boat-Related Expenses: $100,000-$400,000s Boat Owners Rely on Hired Crew for Expertise

with Operating and Purchase Decisionss Median Captain’s Salary: $68,000-$90,000s Average Crew Experience: 15 Yearss 50% Compete in Tournaments at Least Onces Average Boat Employs Full Time Captain and Mates Owners Exit Industry Regularly, Captains

Make it a Career

For more info contact info@inthebite.com

Cost Per 1000 Impressions (Min 50K)

Leaderboard Banner 728w x 90h 40 kb static/80kb animated max Run of Site (ROS) random rotation on top of web page $18.00(PA)/$20.00(NPA) per1k impressions

Large Rectangle Banner 336w x 280h 40kb static/80kb animated maxRun of Site (ROS) random rotation on top of web page $22.00(PA)/$25.00(NPA) per1k impressions

Large Button Banner 300w x 100h 20 kb static/40kb animated maxRun of Site (ROS) random rotation on top of web page $10.00(PA)/$13.00(NPA) per1k impressions

*Print Advertiser (PA)Non-Print Advertiser (NPA)*Print Advertiser : Minimum contract for fourmagazine issues within a year

eNewsAdvertising Opportunities:

*Print Advertiser (PA)Non-Print Advertiser (NPA)*Print Advertiser : Minimum contract forfour magazine issues within a year

eNews Banner540w x 150h, 30kb$2000(PA)/$2300(NPA) –10 newsletters plus three editorial newsletter contributions$1125(PA)/$1290(NPA) – 5 newsletters plus one editorial newsletter contribution

InTheBite.comr Average Monthly Unique Visitors: 30,000r Page Views Monthly Average: 54,445r Current Stats Upon Requestr Average Pages per Visit: 3.7r Average Visit Length: 3:55r Resumes on File in Job Board: 4,000r Facebook Likes: 11,000r E-News Subscribers: 7,000

DigitalSolutions®

For more info contact info@inthebite.com

Let’s Hear the Dock Talk about Your CompanyInTheBite’s new studio and Dock Talk Video Series will feature one on one interviews with sportfishings who’s who. Imagine waiting on the dock when a captain and crew shut the generator down after a full day of fishing and step into your screen to discuss anything and everything sportfishing. Watch the latest in techniques, where to travel, trends and product reviews first person.

Now, you can be part of the action. Deliver your custom message digitally to your target audience by showcasing your company on InTheBite Dock Talk.

Align Your Message with a Global Reachr Video content will be:r Posted to InTheBite websiter Video will be distributed via social mediar Emailed to our newsletter subscribersr 14 (minimum) videos

Title Sponsorship of InTheBite Dock Talk $10,000This exclusive advertising package gives your company incredible visibility across the web, social, email and mobile platforms.

r Your company will be featured in a custom advertorialr Your company will be appear in the video player and link

to your websiter Your company will be featured in title – InTheBite Dock Talk

presented by [your company]

Company Showcase $3,000 per advertorialr Your company will be featured in a 2-3

minute custom advertorialr Professionally shot and edited videor Will include b-roll footage, graphics and images

(supplied by client)r Full HD version of video for your marketing purposesr Shot exclusively in our studio

Dock Talk Commercial Time $1000 per 20-30 second slotr A representative from your company will be interviewed

as a part of Dock Talk r Your produced commercial will then run during the

Dock Talk episode r Commercial will run for 2-3 episodes

Custom Studio Packages AvailableEarly Run Video Sponsorship Discounts Available

Press image to visit website.

All advertising and sponsorship partners will also benefit from exposure on InTheBite’s suite of multimedia social marketing outlets—including Facebook, Twitter and Instagram.

Banner SpecsBanners must be in GIF or JPG format and in RGB color mode. Sizes are defined in pixels. Please include URL with banner ad.

®

VideoSeries

The InTheBite Captain of the Year Cup(COTYC) Program is the only program of its

kind where your business can be a part of over 100 of the most prestigious InTheBite COTYC sanctioned big game events around the world, both directly and indirectly. The five-division format, Gulf Coast US, East Coast US, Florida, Hawaii and International, means that your investment will effectively reach a very wide swath of the avid bluewater sportfishing market segment.

How it works: The annual Captain of the Year Cup provides an annual points race for captains as they compete in big game tournaments around the world. Currently there are 100 tournaments that are sanctioned as InTheBite, COTYC Events. There will be a Captain of the Year for each of the five geographic divisions.

What sponsorship provides: This is an outstanding opportunity to reach the avid sportfishing team starting with the captain but also including the owner and crew. As this award becomes even more competitive, it will generate significant publicity in a variety of outlets including print, online/web, social media and on the docks around the world.

When: We provide the opportunity to utilize our print publication, InTheBite, our website at www.inthebite.com, our social media outlets on Facebook, Instagram and Twitter and emerging technologies including mobile media so this is a “24/7 365” marketing blitz.

Why: Although this is a Captain of the Year award, we also understand that each boat is a team of several different parts and will also be followed by industry peers such as marine manufacturers, crew, friends and family as scores are cumulated on an annual basis.

Statistics■ InTheBite, The Professionals’ Magazine has been publishing for over

13 years with an average circulation of 8,000 (includes subscriptionand newsstand sales).

■ The original Captain of the Year award has been in existence for over10 years, with a strong track record of past winners who have madea significant impact in the sportfishing industry.

■ The Captain of the Year Cup is a result of the award’s expansionto accommodate worldwide geographical demand.

■ Over 2,000 sportfishing teams will be included from the 100-plussanctioned events (avg. 20 boats x 100 events).

■ Each tournament team has an average of 6-9 members, not includingfamily members, friends and other interested spectators.

■ Over 10,000 individual participants who fish or work on a participatingboat will be following the points race throughout the season.

■ It’s a fact that captains and crew who choose sportfishing as a career dir- ectly influence boat owner’s buying decisions. Boat owners may enter and

leave sportfishing but the captains and crews remain consistent over time. ■ Branding your company with the InTheBite Captain of the Year Cup

is just plain good business!

Presenting Sponsor $15,000■ Presenting Sponsor name added to Captain of the Year Cup. Example:

InTheBite Captain of the Year Cup Presented by _________. And, brandedin all media platforms: print, digital, social media and physical awardsInTheBite Captain of the Year Cup to contain presenting sponsor logo

■ Digital banner adverting to include: Leaderboard Banner(728w x 90h max 35kb) Run of Site(ROS) random rotation, 200K minimpressions; Large Rectangle Banner (336w x 280h 25kb) on COTYCweb section, 200K min impressions.

■ (6) eNews Banners and up to six (6) eNews contributions■ Sponsor offer in points qualifying captains email notification (50 word max).■ (7) half page print advertisements■ (1) full page print ad associated with final COTYC summary (Jan/Feb

issue), additional marketing incentives and giveaways to effectivelybrand presenting sponsor

■ Logo in print COTYC sponsor section

Platinum Sponsor $7500■ Division Sponsor name added to Captain of the Year Cup. Example:

InTheBite Captain of the Year Cup _____________Division. And, brandedin all media platforms: print, digital, social media and physical awards.

■ Digital banner adverting to include: Leaderboard Banner (728w x 90h40kb static/80kb animated max) Run of Site(ROS) random rotation, 100Kmin impressions; Large Rectangle Banner (336w x 280h 40kb static/80kbanimated max) on COTYC web section, 100K min impressions.

■ (4) eNews banners and up to (3) eNews contributions■ Banners and marketing collateral distributed during Q1 award presentations.■ Sponsor offer in captains email notification (50 word max).■ (7) 1/6th page print advertisements■ (1) ½ page print ad associated with final COTYC summary (Jan/Feb

issue) and additional marketing incentives and giveaway to effectivelybrand presenting sponsor

■ Logo in print COTYC sponsor section

Gold Sponsor $5000■ Digital banner adverting to include: Large Rectangle Banner (336w x 280h

40kb static/80kb animated max ) on COTY Cup web section■ (2) eNews banners and up to (2) eNews contributions■ Banners and marketing collateral distributed during Q1 award presentations■ Sponsor offer in captains email notification (50 word max).■ (8) 1/4 page print advertisements■ Logo in print COTYC sponsor section

Silver Sponsor $2500■ Digital banner adverting to include: Large Rectangle Banner (336w x 280h

40kb static/80kb animated max ) on COTY Cup web section■ (2) eNews banners and up to (2) eNews contributions■ Banners and marketing collateral distributed during Q1 award presentations.■ Sponsor offer in captains email notification (50 word max).■ (8) 1/6 page print advertisements■ Logo in print COTYC sponsor section

Bronze Sponsor $1000■ Rectangle Banner (120w x 60h 15kb static/25kb animated max )

on COTYC web section■ (1) eNews banners and up to (1) eNews contributions■ Banners and marketing collateral distributed during Q1 award presentations■ Sponsor offer in captains email notification (50 word max).■ Logo in print COTYC sponsor section

®

Captain ofthe Year Cup®

For more info contact info@inthebite.com

Issue Sales Close Material Deadline Distribution

March 2017 January 3, 2017 January 10, 2017 March 2017

april - May 2017 February 14, 2017 February 21, 2017 Mid-april 2017

June 2017 april 4, 2017 april 11, 2017 June 2017

July-august 2017 May 16, 2017 May 23, 2017 Mid-July 2017

septeMber 2017 July 5, 2017 July 12, 2017 septeMber 2017

OctOber - nOveMber 2017 august 15, 2017 august 22, 2017 Mid-OctOber 2017

deceMber 2017 OctOber 3, 2017 OctOber 10, 2017 deceMber 2017

dOuble issue: captain’s guide/Jan. - Feb. 2018 nOveMber 14, 2017 nOveMber 21, 2017 Mid-January 2018

March 2018 January 2, 2018 January 9, 2018 March 2018

2 0 1 7 S C H E D U L E

EDITORIAL CALENDARJanuary/February

Captain of the Year, Miami International Boat Show, TBD

MarchPalm Beach Boat Show

April/MayBoat Maintenance

JuneElectronics

July/August Highest Tournament Circulation of the Year, Tuna Fishing

SeptemberBoat Builder Issue

October/NovemberBoat Owner Discussion on Crew, Lures, Ft. Lauderdale Boat Show

DecemberBoat Building, Boat Owner Topic, Captain of the Year

Print Rates& Schedule®

2017 ADVERTISING RATES:Covers 4 Issues 8 Issues

Inside Cover 1 $1,575.00 $1,400.00

Inside Cover 2 $1,575.00 $1,400.00

Inside Back Cover $1,575.00 $1,400.00

Back Cover $1,500.00

4 Color 1 Issue 4 Issues 8 Issues

Full Page $1,550.00 $1,395.00 $1,200.00

1/2 Page Vertical $ 975.00 $ 875.00 $ 750.00

1/2 Page Horizontal $ 975.00 $ 875.00 $ 750.00

1/4 Page $ 680.00 $ 575.00 $ 450.00

B/W 1 Issue 4 Issues 8 Issues

Full Page $1,400.00 $1,175.00 $1,000.00

1/2 Page Vertical $ 875.00 $ 700.00 $ 575.00

1/2 Page Horizontal $ 875.00 $ 700.00 $ 575.00

1/4 Page $ 600.00 $ 450.00 $ 325.00

Marine Service Directory

1/12 Page $850 for 8 issues $525.00 for 4 issues

1/6 Page $1,650 for 8 issues $1,050 for 4 issues

Preferred Position ............................10% subject to availabilityArtwork & Ad Creation .............................................$125.00/hr*Based on Publishers ApprovalAgency commissions need to be discussed with Publisher.

For more info contact info@inthebite.com

Fax signed insertion order to: 561.863.1363

Payment must accompany insertion order. All ads will be prepaid prior to publication. Payment should be made out to InTheBite in the form of U.S. funds – Check or Money Order. No Terms will be provided for the current calendar year.

Name: Date:

Company Name:

Address:

City:

State: Zip Code:

Email:

Phone: Fax:

Contract: p (8) Issues p (4) Issues p (1) Issues p Captain’s Guide

Ad Size: p Full Page p 1/2 Page Vert. p 1/2 Page Horiz. p 1/4 Page

p 2 Page Spread Marine Service Directory — p 1/6 or p 1/12

Ad Color Format: p Process Color p Black & White

Create Ad: p Yes ($125.00/hr) p No

Start Issue: ____________________________ End Issue: ___________________________Internet Advertising: p Package 1 p Package 2

Total: $_______________x_______________ Issue = $_______________

Additional Information:

Sales Rep:InTheBite Policies: InTheBite will not be responsible for errors appearing in the ads that have a signed proof authorized by the advertiser. InTheBite will be responsible for errors appearing in ads only to the extent of correcting the same ad size in the following issue. InTheBite reserves the right to refuse, cancel or edit advertising at anytime.Rates: Rates are published per issue. Rates are NET. Commissions to be added by agency.Deadlines: Ad copy must be received 10 business days prior to publication date. In the event that changes are needed to an existing ad and are not delivered to InTheBite in writing 14 days prior to publication date, the advertiser agrees to the insertion of a previous issue ad.Cancellations: Contracts canceled before fulfillment of ads may result in additional charges based on a rate for the actual number of ads run to date. Cancellations must be received in writing 2 weeks prior to the next publication.Customer Submitted Art Files: Any files sent in any other way than listed on the “Mechanical Specifications” guidelines will be subject to a $65 art charge to convert to the specified size, file type, or color mode.

Advertiser Signature: Date: *All payments are due upon receipt to avoid disruption in your service. Payments not received within 30 days are subject to a finance charge.

InTheBite Magazine Insertion Order

I n T h e B i t e M a g a z i n e L L C .2 0 7 E . B l u e H e r o n B l v d . , S u i t e 2 • R i v i e r a B e a c h , F L 3 3 4 0 4

P h o n e 5 6 1 . 8 6 3 . 1 3 3 0 • F a x 5 6 1 . 8 6 3 . 1 3 6 3

®

Magazine Insertion OrderFax signed insertion order to: 561.529.3943

InTheBite Magazine LLC.342 Toney Penna Drive, Suite 5 • Jupiter, FL 33458 • Phone: 561.529.3940 • Fax: 561.529.3943

Mechanical Specifications®

1/4 Page

No Bleed

3.625” x 4.625”

Ad/Artwork SpecificationsThe Publisher will not accept responsibility on non-compliant formats.

Accepted File FormatsPDF, JPEG or TIFF, all files must be saved at 300 DPI with a 133-150 linescreen. The file must be actual size with the fonts embedded or converted to outlines and in CMYK or Greyscale color mode. Failure to include fonts may result in font substitution at publisher’s discretion or loss of text.

Acceptable ProgramsInDesign, Quark Xpress, Adobe Photoshop, and Adobe Illustrator. No web images accepted.

File Requirements• Complete and sign an “Insertion Order/Policies Form”• Ads may be uploaded to our FTP site: www.inthebite.com/upload-center• Artwork can be in Mac or PC format.• All documents must have the three letter program file extension• Add .125” to perimeter of ad for bleeds• Allow .375” from trim for all live matter• Fonts must be MAC/PC format.• Reversed out type in 2/Color to 4/Color CANNOT be less than 9 pt in size.Any files sent in any other way than listed above will be subject to a $65 art charge to convertto the specified size, file type, or color mode.

Electronic Delivery of FilesAll files may be submitted electronically. Compress files using WinZip or Stuffit compression programs.• Upload files at: www.inthebite.com/upload-center• Email small files (-1.5 MB) to amy@inthebite.com

1/2 Page

Horizontal

No Bleed

7.5” x 4.625”

Full PageBleed

8.625” x 11.125”Trim

8.375” x 10.875”Live Area7.5” x 10”

Double-Spread17” x 11”

1/8” bleed all the way around

Bleed Bleed

Bleed

Live Area

Trim

Trim

1/2 Page

Vertical

No Bleed

3.75” x 9.25”

Marine Service

Directory

1/6 Vertical/Horizontal

2.25” x 4.625”

1/12

2.25” x 2.25”

1/12 1/6 horizontal

1/6

vertical

InTheBite Magazine LLC.342 Toney Penna Drive, Suite 5 • Jupiter, FL 33458 • Phone: 561.529.3940 • Fax: 561.529.3943