2016 mercedes benz e class india launch press release
Post on 31-Jul-2015
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1. Press Information 24th June, 2015 Mercedes-Benz celebrates E-Class global sales anniversary; introduces the new MY (Model Year) 16 E-Class for India The new MY 16 E-Class is a true Intelligent Superpower with enhanced equipment MY 16 E-Class carries on the refined sportiness, exemplary safety, superior handling and energizing comfort The E-Class remains the largest selling model in the Mercedes-Benz portfolio globally: more than 13 million E-Class sedans and estates sold worldwide; 30,000 units of the E-Class sedan sold till date in India New equipment includes New Telematics with bigger screen (20.3cm), reverse camera and optionally available GARMIN MAP PILOT navigation Pune: Continuing the strategy of providing customers with an enriched portfolio and value driven products, Mercedes-Benz India today introduced the new MY 16 E-Class. The Intelligent Superpower, the new E-Class now features additional equipment to make it more appealing and derive more value for the customers. The E-Class retains the dual distinction of being the highest selling luxury sedan in India and also the highest selling product in Mercedes-Benz Indias portfolio in India, with over 30,000 units on Indian roads. Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the introduction of the MY 16 E-Class, The E-Class remains our highest selling luxury sedan in India and with the introduction of the refreshed MY 16 E-Class, we offer our discerning customers additional value in form of enhanced equipment. We are confident; with the MY 16 E- 2. Class we will continue to consolidate our lead in the segment. Introducing the latest products and technologies and periodically refreshing the existing ones is vital to winning customer confidence. At Mercedes-Benz, our key focus is aligned to offer our customers feature rich, top- end product that embodies modern luxury to its core. Enhanced equipment in the MY 16 E-Class: New Telematics with Navi ready function: The MY 16 E-Class is equipped with the New Telematics multimedia system that combines entertainment, infotainment and communication. This Audio 20 Telematics is equipped with internet capability, pre installation for navigation, radio, Bluetooth and CD player. The latest Telematics version also introduces the high resolution colour media display (20.3 cm). The other features of the New Telematics version are: USB ports and a SD card slot in the centre console Navigation pre installation for GARMIN MAP PILOT navigation Integrated Media Interface port for iPod or iPhone Bluetooth interface with hands-free function and audio streaming for playing music files Transfer of addresses from mobile phone to head unit Garmin MAP PILOT navigation: With user-friendly navigation, precise map data and excellent route guidance, the Garmin MAP PILOT brings all the familiar benefits of a Garmin navigation system to the New Telematics version of E-Class . The navigation software and map data is now set on a SD memory card. Key elements of the GARMIN Maps are: 7,068 cities mapped at a street level and residential house level data for 80 cities Over 10.63 million POIs. 3D terrain-, building- and landmark view 2.1 million kms of road length Photo-realistic junction view and lane assist 579 thousand towns and villages 360rotation function Reverse Camera: 3. The new MY 16 E-Class is equipped with a reverse camera which facilitates comfortable reverse parking and manoeuvring. The dynamic guide lines assist the driver with driving manoeuvres and adds to the convenience while parking. The E 200 is priced at 48.50 lakhs, the E 250 CDI is priced at 50.70 lakhs and the E 350 CDI is priced at 59.90 lakhs (prices ex-showroom Delhi) and available for sales in dealerships across the country. -####- Mercedes-Benz India Media Contacts: Shekhar Das Chowdhury | email@example.com |+91 98508 36477 Reuben George | firstname.lastname@example.org | +91 98239 69057 About Mercedes-Benz India: Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz Indias world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost CKD plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has an installed production capacity of 20,000 units annually, largest for any luxury car maker in India. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built Imported cars portfolio include the A-Class, B-Class, CLA- Class, GLA-Class, CLS-Class, SLK-Class, E-Class Cabriolet, and a range of Guard vehicles etc. The product portfolio also comprises the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG, ML 63 AMG and the GLA 45 AMG. 4. Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of Live the Best, which is based on its brand philosophy of Best or Nothing. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the BEST to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach. The company has already started the 2015 on a high with six key product launches, these being, the CLA-Class, the C 220 CDI, the new B-Class, the E-Class Cabriolet, the CLS 250 CDI and the S600 Guard. Mercedes-Benz India also inaugurated new dealerships in Jamshedpur, and Ghaziabad along with a new city showroom in Bangalore and a service outlet in Trivandrum. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Currently Mercedes-Benz India has 73 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India. In Q1 2015 Mercedes-Benz also became the leading luxury car manufacturer in India by registering a stellar 40% growth, selling 3566 units. Mercedes-Benz for the second consecutive year has emerged as the most awarded luxury car brand in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times Brand Equity Most Exciting Brands survey 2015, Mercedes-Benz emerged on top of the Automotive four wheeler category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.