1. Company Profile 2. Company Vision / Philosophy 3. Company History 4. Product Roadmap 5. Sales Revenue 6. Sales Industry / Product 7. Quality 8. R&D 9. Product 10. New Development 11. Production Expertise 12. Test Laboratory 13. Appendix

Overview

Company Profile

• Sure-Fire Electrical Corporation was founded in 1989 Taipei Taiwan. has over 750 employees spreading over Taiwan, Hong Kong, and Japan USA and China.

• Sure-Fire expertise to focus on HDMI2.0, USB3.1, MHL3.0 & VESA

digital interconnect and other digital electronic related products.

• Sure-Fire team has developed an unparalleled reputation in the

cable and Hi-bandwidth Interconnect electronic industry for its wide range of products available in competitive prices, whilst giving emphasis to quality and service simultaneously.

• Registered Capital: US$6.7million. • FY14 –Sales Revenue stands at US$ 28 million.

Company Vision / Philosophy

Company Vision : Be an innovator in designing and manufacturing of High Speed & High Bandwidth Interconnect Solution Provider.

Company Philosophy:

Sustainable Development

Create

win - win - win situation

Rational Management

Rational Management ‧ To acquire greater efficiency from management. ‧ To strive further in development. ‧ To develop and enhance the quality of work life.

Sustainable Development ‧ Commercial success ‧ Environmental Protection ‧ Social Responsibility

Create win - win - win situation Generate a healthy corporate profit; provide returns and benefits to our Customers, employees.

24 years of experience since 1989 and we continue…

1989 SURE-FIRE ELECTRICAL CORPORATION (Cable Assembly) was founded in Taiwan (HQ) Capital investment at USD $170 thousand .

1990 Established Sales Rep. in Japan for targeting the Japan market.

1993 Capital increased to USD $650 thousand (0.65 million).

1995 HQ ISO 9002 certified.

1996 Established Office in Tokyo.

1998 Establish DongGuan factory And Hong Kong Operation.

1999 Joined USB association and licensed for manufacturing.

2000 ˙DongGuan factory ISO 9002 certified. ˙Capital increased to USD $3.4 million.

2002 ˙Established North America Sales office in Irvine, CA for both North and South America market.

˙DongGuan factory ISO 9001:2000 certified.

2003 ˙Joined HDMI as an official member and licensed. ˙DongGuan factory certified as Green partner by SONY Japan.

˙DongGuan factory ISO 9001:2000 & ISO 14001:2004 certified. ˙DongGuan factory certified as ECO Green Program partner by LG.

2005 World first leading manufacturer obtained HDMI repeater ATC certification.

2008 ˙Implemented ERP system on all divisions. ˙Capital increased to USD$ 4.8 million.

2009 Joined Apple MFi Manufacture Agreement for 30pin Apple connector related products.

2011 ˙SVSTEC ELECTRONICS CORPORATION got the License by Honeywell. ˙Capital increased to USD $6.7 million.

2012 ˙Joined HDMI FORUM as an official member to participate Technical Working Group of the HDMI future SPECs.

˙Establish Jiangsu factory.

2013 ˙First EL Lighted Lightning charge/sync cable certified by Apple MFi.

˙Intel approved Thunderbolt developer.

Company History

2015Q1 2015Q2 2015Q3 2015Q4

MHL3.0 Dongle

2 3 4 5 6 7 8 9 10 11 12 1

HDMI 18G Cable

PANTA Dongle

USB3.1 Type C to Type C Cable

Mini DP to HDMI 4K Dongle

Gamma Cable

USB3.1 Type C to Type A Cable

HDMI

MHL

USB

DP

Lighted

Product Roadmap

HDMI 18G AOC Cable

USB2.0 Type C to Type A Cable

USB Type C to HDMI Dongle (DP)

USB Type C to VGA Dongle (DP)

USB Type C to HDMI Dongle (MHL)

USB POF Cable

USB Type C to HDMI Dongle (USB Protocol)

USB Type C to Ethernet Dongle (USB Protocol)

USB3.1 Re-timer Cable

Sales Revenue

11

16 17

19

22

28

0

5

10

15

20

25

30

2009 2010 2011 2012 2013 2014

USD Million

Sales Industry / Product

HDMI Cable 27%

Lighted Cable 40%

MiniDP Dongle 17%

MHL Dongle 13%

Other 3%

2013-2014 PRODUCT

Installer 20%

Retail 50%

OEM 10%

ODM 10%

Other 10%

INDUSTRY

Quality

■ Factory Strengths ISO 9001:2008

ISO 14001:2004

Best Buy EICC

Costco SQP

Walmart FCCA / ES / SCS

■ Engineering Strengths Contributing Member of International Associations

USB-IF

HDMI

HDBaseT

MHL (Mobile High Definition Link))

VESA (DisplayPort)

Apple MFi

Thunderbolt

SlimPort

1394 Trade Association

Digital Display Working Group (DVI)

Industrial Design

Electronic Design

Cable Design

Verification Test

R&D Capability

Circuit Design、PCB Design、Firmware 、System Integration

3D Outlook、Mechanism 、2D CAD Mockup 、Molding 、Tooling 、Assembly

Conductor 、 Insulation 、Shielding 、 structure 、 Characteristics 、Material 、 Connector

Test Equipment、Jig & Fixture Test Procedure 、Safety Test 、Certified Test

R&D

Product

New Development

• HDMI 18Gbps Cable

• HDMI 18Gbps AOC Cable

• MHL 3.0 Cable / Dongle

• USB 3.1 Cable, Adapter, Dongle

• Display Port 1.3 - 21.6Gbps Cable, Adapter, Dongle

• Thunderbolt Cables and Adapters

Production Expertise

■ Experienced in manufacturing a variety HDMI cable solutions: Manual soldering Semi-Auto crimping Semi-Auto soldering Fully Automation for HDMI flat cable

Fully Automation for HDMI flat cable

■ Semi-auto Crimping (Patent No. 7074088B1) Advantage – 1. Shorter training time 2. Stable Quality 3. Free Lead termination (Green Earth)

Test Laboratory High Frequency Test LAB

Physical Test LAB

• USB 2.0/ 3.0- Integrators List USB Integrators List of Cables and Connectors

• HDMI ATC Approved List HDMI 1.4a 24AWG 24ft/7.3M Cable (Certificate #49615)

HDMI 1.4 26AWG 5.0 meter cable (Certificate #46761)

HDMI 1.4 28AWG 4.1 meter cable (Certificate #46760)

HDMI 1.4b 32AWG 3.0 meter cable (Certificate#301104)

HDMI 1.4a 32AWG 2.0 meter flat cable (Certificate #47042)

HDMI 1.4a 34AWG 2.0 meter A-D cable (Certificate #47998)

HDMI 1.4a 36AWG 5ft / 1.5 meter (Certificate #300288)

HDMI 1.4 36AWG 1.2 meter A-D cable (Certificate #300196)

HDMI 1.4a 36AWG active cable 10ft/3.0 meter (Certificate #300289)

HDMI 1.4b 28AWG active cable 40ft/12.1 meter (Certificate #3010108)

HDMI 1.4b 26AWG active cable 10 meter (Certificate #301106)

• MHL ATC

MHL 1.1 28AWG passive cable Certificate#300647

MHL Dongle w/IC ATC Cerfificate#49817&CE&FCC Certificate

• Patent SURE-FIRE has many patents : USA 9 item、Taiwan 11 item 、Japan 12 item 、China 6 item

Test Laboratory

Appendix